Go beyond the standard of NDC with Sabre

NDC is a key component of our strategic vision to create a new marketplace for personalized travel. Our position as both an aggregator and an airline IT provider allows us to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment. Whether you define scalability in terms of thousands, millions or billions, our capabilities and points of sale–from Offer Order APIs to Sabre Red 360 and GetThere–ensure a consistent distribution experience, regardless of channel.

NDC for Airlines

Optimize your pricing and product differentiation strategies, increase speed to market and ensure the right product is offered to the right customer at the right time.

NDC for Travel Retailers

Whether you’re a leisure agency, TMC, OTA or OBT, deliver high-value, personalized offers through innovative merchandising capabilities.

NDC for Corporations

Maximize the value of your travel program, manage complexity and ensure cost efficiency while meeting your traveler’s experience expectations.

Explore Beyond NDC

Catch up on the latest insights and news

  • NDC

    July 19, 2022

    Avianca opens access to NDC content

    We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel…

  • NDC

    July 11, 2022

    Finnair plans for NDC rollout

    We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we…

  • NDC

    June 16, 2022

    What do offers and orders mean for agencies?

    We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on…

  • NDC

    May 19, 2022

    Booking classes and fare filing—will those evolve too?

    As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in.  We’ve previously outlined that this future model will bring about a streamlining of…

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