Seamless retailing, distribution and fulfillment across the value chain
Go beyond the standard of NDC with Sabre
NDC is a key component of our strategic vision to create a new marketplace for personalized travel. Our position as both an aggregator and an airline IT provider allows us to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment. Whether you define scalability in terms of thousands, millions or billions, our capabilities and points of sale–from Offer Order APIs to Sabre Red 360 and GetThere–ensure a consistent distribution experience, regardless of channel.
NDC for Airlines
Optimize your pricing and product differentiation strategies, increase speed to market and ensure the right product is offered to the right customer at the right time.
NDC for Travel Retailers
Whether you’re a leisure agency, TMC, OTA or OBT, deliver high-value, personalized offers through innovative merchandising capabilities.
NDC for Corporations
Maximize the value of your travel program, manage complexity and ensure cost efficiency while meeting your traveler’s experience expectations.
Explore Beyond NDC
Catch up on the latest insights and news
October 4, 2022
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September 19, 2022
We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...
August 19, 2022
NDC affects the entire travel value chain. Airlines are credited for creating the concept, but travel agencies, online booking tools and corporate travel buyers want to understand more clearly “what’s in it for them” and what...
August 4, 2022
SOUTHLAKE, Texas – Aug. 4, 2022 – Sabre Corporation (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Cain Travel, a US-based travel agency. This new...
July 19, 2022
We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...
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