Seamless retailing, distribution and fulfillment across the value chain
Go beyond the standard of NDC with Sabre
NDC is a key component of our strategic vision to create a new marketplace for personalized travel. Our position as both an aggregator and an airline IT provider allows us to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment. Whether you define scalability in terms of thousands, millions or billions, our capabilities and points of sale–from Offer Order APIs to Sabre Red 360 and GetThere–ensure a consistent distribution experience, regardless of channel.
NDC for Airlines
Optimize your pricing and product differentiation strategies, increase speed to market and ensure the right product is offered to the right customer at the right time.
NDC for Travel Retailers
Whether you’re a leisure agency, TMC, OTA or OBT, deliver high-value, personalized offers through innovative merchandising capabilities.
NDC for Corporations
Maximize the value of your travel program, manage complexity and ensure cost efficiency while meeting your traveler’s experience expectations.
Explore Beyond NDC
Catch up on the latest insights and news
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Article
October 4, 2022
Booking NDC content is easy in the Sabre GDS. Here’s why.
Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.
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Article
September 30, 2022
Realizing the value of NDC
Benefits that travel sellers will realize as they activate NDC A key benefit for travel sellers activating NDC is insights into the operational impact that NDC has and the ability to create an action plan to...
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Article
September 19, 2022
Video: What we’ve learned since launching NDC
We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...
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Article
September 6, 2022
Video: Why is NDC still a hot topic?
An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...
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Article
August 31, 2022
Video: NDC roadmap highlights with Kathy Morgan
2022 is a very exciting year for Beyond NDC! We think about progress in this area across three key dimensions. One is around airline integrations the second is around market expansion and the third is around...
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Article
August 19, 2022
5 ways Corporate Travel Managers can make progress on NDC
NDC affects the entire travel value chain. Airlines are credited for creating the concept, but travel agencies, online booking tools and corporate travel buyers want to understand more clearly “what’s in it for them” and what...
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Press Release
August 4, 2022
Cain Travel signs GDS agreement with Sabre to drive agency sales and revenue growth
SOUTHLAKE, Texas – Aug. 4, 2022 – Sabre Corporation (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Cain Travel, a US-based travel agency. This new...
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Article
July 19, 2022
Avianca opens access to NDC content
We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...
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