Go beyond the standard of NDC with Sabre
NDC is a key component of our strategic vision to create a new marketplace for personalized travel. Our position as both an aggregator and an airline IT provider allows us to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment. Whether you define scalability in terms of thousands, millions or billions, our capabilities and points of sale–from Offer Order APIs to Sabre Red 360 and GetThere–ensure a consistent distribution experience, regardless of channel.
NDC for Airlines
Optimize your pricing and product differentiation strategies, increase speed to market and ensure the right product is offered to the right customer at the right time.
NDC for Travel Retailers
Whether you’re a leisure agency, TMC, OTA or OBT, deliver high-value, personalized offers through innovative merchandising capabilities.
NDC for Corporations
Maximize the value of your travel program, manage complexity and ensure cost efficiency while meeting your traveler’s experience expectations.
Explore Beyond NDC
Catch up on the latest insights and news
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Press Release
July 19, 2022
Avianca signs new multi-year distribution agreement with Sabre to drive agency sales and revenue growth
SOUTHLAKE, Texas – July 19, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Avianca, the largest flag carrier in Colombia, which...
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Article
July 19, 2022
Avianca opens access to NDC content
We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...
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Article
July 11, 2022
Finnair plans for NDC rollout
We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we...
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Press Release
July 11, 2022
Sabre and Finnair plan to distribute NDC offers to Sabre-connected travel agents
SOUTHLAKE, Texas, and HELSINKI – July 11, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, and Finnair, the flag carrier of Finland, plan to make Finnair’s New Distribution...
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Press Release
July 7, 2022
Sabre accelerates NDC rollout with offers from Qatar Airways
SOUTHLAKE, Texas, and DOHA, Qatar – July 7, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, has successfully integrated IATA New Distribution Capability (NDC) content from Qatar Airways...
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Press Release
June 20, 2022
Cathay Pacific Airways extends partnership with Sabre to distribute NDC content through the travel technology leader’s extensive marketplace
SOUTHLAKE, SINGAPORE and HONG KONG – June 20, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced relationship with Cathay Pacific Airways, which will give Sabre-connected travel agencies...
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Article
June 16, 2022
What do offers and orders mean for agencies?
We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on...
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Article
May 19, 2022
Booking classes and fare filing—will those evolve too?
As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in. We’ve previously outlined that this future model will bring about a streamlining of...
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