Seamless retailing, distribution and fulfillment across the value chain

Go beyond the standard of NDC with Sabre

NDC is a key component of our strategic vision to create a new marketplace for personalized travel. Our position as both an aggregator and an airline IT provider allows us to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment. Whether you define scalability in terms of thousands, millions or billions, our capabilities and points of sale–from Offer Order APIs to Sabre Red 360 and GetThere–ensure a consistent distribution experience, regardless of channel.

NDC for Airlines

Optimize your pricing and product differentiation strategies, increase speed to market and ensure the right product is offered to the right customer at the right time.

NDC for Travel Retailers

Whether you’re a leisure agency, TMC, OTA or OBT, deliver high-value, personalized offers through innovative merchandising capabilities.

NDC for Corporations

Maximize the value of your travel program, manage complexity and ensure cost efficiency while meeting your traveler’s experience expectations.

Explore Beyond NDC

Catch up on the latest insights and news

  • Article


    October 4, 2022

    Booking NDC content is easy in the Sabre GDS. Here’s why.

    Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.

  • Article


    September 30, 2022

    Video: Realizing the value of NDC

    Benefits that travel sellers will realize as they activate NDC A key benefit for travel sellers activating NDC is insights into the operational impact that NDC has and the ability to create an action plan to...

  • Article


    September 19, 2022

    Video: What we’ve learned since launching NDC

    We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...

  • Article


    September 6, 2022

    Video: Why is NDC still a hot topic?

    An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...

  • Article


    August 31, 2022

    Video: NDC roadmap highlights with Kathy Morgan

    2022 is a very exciting year for Beyond NDC! We think about progress in this area across three key dimensions. One is around airline integrations the second is around market expansion and the third is around...

  • Article


    August 19, 2022

    5 ways Corporate Travel Managers can make progress on NDC

    NDC affects the entire travel value chain. Airlines are credited for creating the concept, but travel agencies, online booking tools and corporate travel buyers want to understand more clearly “what’s in it for them” and what...

  • Press Release


    August 4, 2022

    Cain Travel signs GDS agreement with Sabre to drive agency sales and revenue growth

    SOUTHLAKE, Texas – Aug. 4, 2022 – Sabre Corporation  (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Cain Travel, a US-based travel agency. This new...

  • Article


    July 19, 2022

    Avianca opens access to NDC content

    We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...

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