Sabre Insights is a resource for travel professionals to discover and apply the trends that move today’s travel industry. Our team curates a collection of expert views, data, research and industry outlooks from across travel and technology.
Insights Blog
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September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,...
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July 26, 2021
Booking Southwest content in Sabre just got easier
Today marks a huge milestone for both Sabre and Southwest Airlines. As of July 26, 2021, Sabre-connected agencies and travel buyers can enjoy enhanced connectivity when booking Southwest content in the Sabre GDS! This new distribution...
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July 19, 2021
Part 2: How technology powers personalization to meet travelers’ needs
As outlined in our last post, we are operating in a highly digitalized world with rapidly evolving consumer expectations. This has only become more pronounced over the past year. Travelers demand choice and are looking for...
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July 19, 2021
Graduate Students Enhance Flight Paths with New Perspectives
Over the last six years, Sabre has engaged in research with graduate students at The University of Texas at Austin. This mutually beneficial partnership allows our team to get additional perspectives on current industry challenges, while...
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June 30, 2021
Flipping the industry trend: Southwest Airlines’ shift to indirect distribution
Southwest Airlines has been our partner for 26 years, so we’ve seen up-close how the airline has grown and transformed over the years. Kevin Crissey, VP Investor Relations for Sabre, recently sat down for a virtual...
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June 13, 2021
How agencies can drive value through technology: Part 1
While the pandemic has created unprecedented challenges for the global travel industry, it has also provided the opportunity to innovate, realign and come out stronger on the other side. In the current market, agencies are finding...
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June 11, 2021
Coming Together for Colleagues and Communities
One of the many things that makes Sabre special is our rich history of volunteerism and charitable giving. We reached a noteworthy milestone this past May, celebrating 20+ years of team members coming together to support...
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March 15, 2021
Looking beyond the crisis towards a new era of personalized travel
In an interview at ITB Berlin 2021, Sabre CEO Sean Menke outlined how he set up Sabre to enable change beyond the pandemic.
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March 3, 2021
The path toward transformation in travel
At the end of 2020, we introduced Sabre Travel AI ™–an industry-first Artificial Intelligence (AI)-driven technology platform created as part of a 10-year strategic innovation partnership with Google. Throughout 2021, we will explore the integration of...
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February 8, 2021
Sabre Developer Partner Network is Live
The advancement of technology over the years has allowed the travel agency business to evolve in order to find new ways to stand out amidst competition. Here at Sabre, we pioneer innovative opportunities to break down...
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January 21, 2021
Getting Smart Just Got Personal
Airlines are, more than ever, focused on capturing revenue in a highly-competitive marketplace – offering ancillary “add-ons” like extra legroom seats, additional baggage allowance and trip insurance. A year into the global Covid-19 crisis, this incremental...
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December 9, 2020
Expert Q&A: Comparison shopping made easy with the new airline storefront
Air shopping has become increasingly complex, with many airlines using branded fares and air extras to differentiate their products and increase traveler value. As a result, travel buyers need a solution that enables like-for-like comparison across...
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October 7, 2020
Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 3 of 3: Experimentation Engines
This article is the final of a three-part series on optimizing airline ancillary bundles based on customer preferences. In Part 1, we discussed data collection and customer segmentation methods. In Part 2, we met traveler Caroline...
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October 5, 2020
Partner Perspective Interview: Andrea Bertoli of lastminute.com
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
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September 8, 2020
Partner Perspective Interview: Jeff Lobl of Delta Air Lines
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
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June 23, 2020
Hospitality’s conundrum: the opportunity to transform vs familiarity of the old normal
Covid19. What is it? Crisis management or future proofing your business? Maybe a bit of both. Here is how you should think about it. Covid-19 has been a game changer, a wake-up call on so many...