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Sabre Insights is a resource for travel professionals to discover and apply the trends that move today’s travel industry. Our team curates a collection of expert views, data, research and industry outlooks from across travel and technology.

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January 22, 2025

Adventure seekers, multi-generational trips, and this year’s biggest spenders: Sabre survey results reveal 2025’s key travel trends

What truly matters to travelers when planning their leisure trips in 2025? And, what insights can the travel industry gain? For the second consecutive year, Sabre, a leading travel technology innovator, surveyed its global team members to discover what travel industry insiders prioritize when booking their own vacations. Combined with Sabre’s rich industry data, the results reveal 10 key trends shaping how we travel this year:
December 16, 2024

AI Email Parsing: Optimizing Travel Agency Efficiency

Explore Sabre’s innovative journey with Google Cloud, showcasing the AI-driven “Agent Assist” email parser that addresses key business challenges in travel management.
December 3, 2024

COP29 – Travel and tourism takes a stand in Baku

The 29th UN Climate Change Conference (COP29) in Baku, Azerbaijan, will be remembered for its tense negotiations and the last-minute scramble to reach an agreement. But, beyond the drama, COP29 marked a significant step forward for the travel and tourism industry in addressing climate change.
December 2, 2024

5 things you need to know about delivery management

Airlines today face increasing complexity in delivering a seamless travel experience. Delivery management goes beyond traditional Departure Control Systems by ensuring that travelers’ offers, from flights to third-party services, are fulfilled efficiently. Discover how delivery management supports a frictionless journey, optimizes operations, and unlocks new revenue potential, making it essential for airlines transforming into sophisticated retailers.
November 11, 2024

Intelligent airline retailing: Lessons from the Formula 1 grid

The Formula 1 season is in full swing and – thanks to the Netflix show ‘Drive to Survive’ – its popularity is surging. Just like Sabre who recently announced our revolutionary AI-centric airline retailing platform, SabreMosaic, Formula 1 is at the cutting edge of innovation and technology. Put your airline in pole position for retail transformation with these ‘intelligent’ strategies from the Formula 1 grid.
September 30, 2024

Breaking down the buzzwords: 4 trends in travel tech to take seriously

Bookings in North America are set to reach $570 billion by 2027,1 traveler expectations are higher than ever, and technology is stepping up to meet the demands. We’re breaking down 4 key tech trends that will help agencies stay competitive and seize the revenue opportunities ahead.
September 26, 2024

Transition to Sabre with ease.

Partnering with Sabre means support from day one. Sabre experts in India understand the challenges that local travel agencies face and will ensure a seamless, on-time conversion using proven strategies and attentive service.
September 11, 2024

Sabre strengthens support of GBTA Foundation

Sabre joins the GBTA Foundation’s Sustainability Initiative as a platinum corporate “partner in purpose” as Jessica Matthias is appointed to the Sustainability Leadership Council.
September 1, 2024

Booking NDC content is easy in the Sabre GDS. Here’s why.

With Sabre, agencies can seamlessly shop, compare, book and service NDC offers alongside traditional options. Here are 10 reasons why booking NDC content with Sabre is easy.
August 26, 2024

5 things you need to know about order management

Today, the process of selling and servicing travel is too complex. Order management seeks to streamline fulfillment and delivery by simplifying systems, enabling airlines to unlock significant revenue.
August 23, 2024

Stop, collaborate, and listen: The benefits of an open ecosystem for airline retailing

SabreMosaic’s open ecosystem empowers airlines with the flexibility to choose and integrate the best solutions for their needs, fostering innovation and collaboration. By embracing modularity and openness, airlines can enhance their retailing strategies, diversify offerings, and leverage advanced AI, all while staying traveler-centric and competitive in the evolving market.
August 23, 2024

How to maximize hotel attachment rates

The global hotel and resorts sector topped $1.5 trillion1 last year–that’s as much as Amazon, Apple, and Walmart combined. This massive market is set to grow even more by 2030. Yet, why do travel agencies often overlook this goldmine? We looked to the Sabre Management Consulting team for answers.
August 13, 2024

Monolithic vs Modular: How SabreMosaic enables modern airline retailing

In the rapidly evolving airline industry, staying ahead of traveler expectations is crucial. SabreMosaic offers a modular approach, allowing airlines to seamlessly integrate and upgrade their systems. Discover how our flexible, efficient, and scalable platform can revolutionize your retailing strategies, boost operational efficiency, and unlock new revenue streams.
August 13, 2024

Game-changer: Olympics fueled influx of travel to France – but also an exodus ahead of the Games 

Millions of travelers flocked to France for the Olympics, as expected. However, the sporting event of the summer boosted outbound travel too, with travelers leaving host cities ahead of the Games, according to Sabre’s booking analysis. …
July 30, 2024

Don’t leave money on the table: How to boost your airline’s upgrade revenue today

In the fast-paced world of air travel, making the most of every revenue opportunity is key. Ancillary revenues—those extra dollars from seat upgrades, baggage fees, and in-flight perks—are more crucial than ever for profitability. As travelers’ expectations evolve and technology reshapes the industry, airlines need to stay innovative to keep up.
July 29, 2024

5 things you need to know about offer management

Offer management refers to the end-to-end process of creating, managing, optimizing and delivering the various products and services (offers) that an airline provides to its customers. This includes everything from the initial ticket purchase to ancillary services and post-booking add-ons. Offer management is a crucial aspect of an airline’s strategy.
July 19, 2024

Developing AI-powered tech for agencies in partnership with Google

The future of travel technology is cloud-based and AI-powered, enabling intelligent systems and better experiences. Learn more about our strategic partnership with Google.
July 19, 2024

Solving the content fragmentation puzzle

Agencies have struggled with the complexity for years and it’s getting more difficult. Let’s explore what’s fueling the fragmentation and how a multi-source technology provider can help.
June 10, 2024

China Unleashed: Sabre reveals key outbound Chinese travel insights for 2024

The travel industry has been waiting. Waiting for Chinese travelers to return to the global tourism stage in a significant way. While there was some recovery in 2023, outbound travel from China remained largely in the role of supporting actor rather than the main character. Now that we’re well into 2024, that is changing.
May 21, 2024

How LATAM unlocked incremental revenue with AI-powered dynamic pricing

driving incremental revenue is crucial. Learn how Sabre’s next-gen solutions such as SabreMosaic Air Price IQ™ have helped LATAM unlock new revenue opportunities.
May 7, 2024

A simpler way for travel agents to book travel

Introducing Sabre Red Launchpad – the new travel agency booking solution.
April 24, 2024

Sabre booking insights reveal the top 10 places that early birds plan to fly away from…and to…in 2025

Travelers from Britain are the world’s biggest early birds when it comes to making holiday plans for 2025, according to Sabre booking data. Seemingly keen to escape chilly British weather and ensure they have a trip…
April 17, 2024

Tech Takeoff: paving the way for truly traveler-centric airline retailing

In today’s dynamic airline landscape, where competition is fierce, margins slim and consumer choice abundant, airlines must prioritize the end-to-end traveler experience to not only survive but thrive.
April 2, 2024

Beyond NDC supports multi-passenger offers

The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC…
March 21, 2024

Sabre joins Travalyst to help drive more sustainable travel decisions

At Sabre, we’re committed to innovation that drives positive change in the travel industry. That’s why we’re thrilled to announce that we are now part of the Travalyst coalition, the sustainable travel organization founded by Prince…
March 12, 2024

Personalized retailing: An airline roadmap to revenue growth

For airlines, personalized retailing is the key to increasing revenue and elevating the passenger experience. However, achieving true personalization has historically been a challenge for airlines due to siloed data, narrow ‘loyalty-centric thinking’, scalability issues, and…
February 26, 2024

Performing while transforming: Three ways to unlock revenue along the path to modern airline retailing

In recent months, there has been a noticeable shift in the industry conversation around airlines’ transition to offer- and order-enabled retailing, with questions like ‘if’, ‘why’ and ‘when’ being replaced by ‘how’. Many have already started…
January 30, 2024

Deep Dive: Unlocking legacy code in online travel

In this Deep Dive you’ll learn how to motivate engineers to work on legacy codebases and address technical debt so your business can innovate with new technologies and keep up with market trends.
January 30, 2024

Free eBook: Solving Online Travels Legacy Code Conumdrum

Solving Online Travels Legacy Code Conumdrum
January 30, 2024

A journey to tackle legacy code in online travel

Modernizing online travel experiences is a huge engineering challenge, here’s how Sabre tackled it head on. By Suresh Vellanki, Senior Vice President of Software Engineering, Sabre
January 30, 2024

Learning to live with legacy code

It’s possible to have a large codebase that isn’t cumbersome to work with by setting a technology vision, distributing the work effectively, and tracking progress publicly.
January 29, 2024

6 steps to addressing legacy enterprise code

Legacy code is a fact of life, but it can’t be ignored. Here are six practical steps to identify and refactor legacy code in your organization. Legacy code is a challenge that every enterprise software development…
January 28, 2024

Webinar: How enterprises can overcome the challenges of legacy code

Remain agile in a competitive market by inspiring your developer team to address legacy code. Replay the full webinar.
January 26, 2024

9 questions on modern retailing for travel agencies to ask themselves

Are you discussing modern, offer- and order-based travel retailing with other leaders at your agency? Airlines, tech providers, and many travel retailers are figuring out what the future means for them, and now is a great…
January 17, 2024

Sabre’s global team member survey reveals what really matters to travel industry insiders when making 2024 travel plans

Spending more, booking earlier, lost luggage fears and delayed revenge travel are some of the insights provided by Sabre’s global workforce in a recent survey about 2024 travel planning Ever wondered what travel industry experts consider…
January 1, 2024

Air India’s domestic content now available in Sabre
December 15, 2023

Empowering mindful innovation – the crucial role of responsible AI

Artificial Intelligence (AI) has become a transformative technology across various industries, including the travel sector. It has the potential to revolutionize customer experiences, enhance personalization, and improve operational efficiency. However, the rapid advancements in AI also…
November 28, 2023

World’s first transatlantic flight powered completely by sustainable fuels takes off today!

Flight 100Image credit: Virgin Atlantic Virgin Atlantic Flight 100 flying from London to New York
November 3, 2023

Global Responsible Tourism Award Winners Showcase Best Practice

Community-led excursions in Cape Town, glass recycling as a tourist attraction in Eswatini and agriculture connections in India are among the inspiring winners of this year’s Global Responsible Tourism Awards which showcase the world’s change makers…
October 24, 2023

Virtual payments: the power of an orchestration engine

Technical challenges Systems integration. Traditional payment systems need significant upfront integration and ongoing maintenance to ensure seamless data flows with existing OTA infrastructure.Industry know-how. You need to stay up to date with the intricacies of international…
September 25, 2023

Can your agency tech stack meet the demands of modern retailing?

Agency tech stacks will need to be updated to consume new data standards and process more data in new ways. Sabre supports leisure agencies, travel management companies, and online travel agencies to achieve modern retailing success…
September 18, 2023

Embracing sustainability in travel: How the travel industry can support the UN SDGs

The United Nations Sustainable Development Goals (SDGs) provide a universal blueprint to address the most important global challenges by 2030. Travel and tourism is a diverse, interconnected industry and it touches on the majority of the…
September 13, 2023

Traveling deliberately: Sabre analysis reveals three key trends in the new corporate travel landscape

Sabre has examined how new ways of working are impacting the world of business travel. Our data reveals that companies and travelers are taking a more deliberate approach to business travel than ever before. A pivotal…
September 6, 2023

User experience design at Sabre – part 1: essential principles and fundamentals

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, “Make look good!” That’s not what we think…
September 5, 2023

Five ways technology can make flying more sustainable – now

Responsible for 2.5% of global carbon emissions, the aviation industry is under increased pressure to set a path to reach net zero. The pandemic was a survival battle for airlines, but set the scene to re-evaluate…
August 31, 2023

Rethink your agency operations to achieve modern retailing success

Modern travel retailing, enabled by offers and orders and enhanced with AI/ML solutions, presents new ways for agencies to interact with customers. It also means new processes, increasingly fragmented content, shopping-led instead of schedule-led workflows, and…
August 24, 2023

Bridging the divide: balancing business expectations with technical reality

Developing modern online travel retailing experiences is a juggling act between laying strong tech foundations, introducing new capabilities, managing technical debt, and responding to competitor offerings. But you can get thrown off balance when business expectations…
August 22, 2023

Elevating airline pricing: navigating the new era with strategic solutions

Real-time market intelligence Unleashing the power of strategic airline pricing with Sabre Air Price IQ: a deep dive into revenue management in the modern aviation landscape. Sabre Air Price IQ™, a revolutionary airline pricing tool, is…
August 15, 2023

Sabre/Google Generative AI Hackathon – July 2023

Sabre has a long history of developing data-driven solutions and has already introduced, in partnership with Google, Sabre Travel AI, a technology that learns continuously from consumer behavior. This article continues that tradition as we explore…
July 25, 2023

Building a strategy for modern agency retailing success

Modern travel retailing, enabled by offers and orders and enhanced with AI/ML solutions, presents new ways for agencies to interact with customers. To capitalize on new opportunities and stay competitive, agency leaders should consider implications to…
July 14, 2023

Skift webinar recap: Are airlines ready for a new era of retailing?

Airlines are at a critical crossroads. They need to cut costs in the face of operational challenges such as staffing, rising fuel prices, and other disruptions – but in order to chart a path toward increased…
July 14, 2023

What is modern airline retailing and how can Google Cloud Platform help airlines deliver it?

As traveler needs and expectations have evolved, there’s a need for airlines to identify smarter ways of working that increase profitability. The answer: a more modern airline retailing model enabled by offers and orders. To achieve…
May 11, 2023

Five AI/ML use cases that help airlines drive revenue – Part 3

By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs In Part 1 of this three-part series looking at advanced Artificial Intelligence (AI) and Machine Learning (ML)…
May 10, 2023

Five AI/ML use cases that help airlines drive revenue – Part 2

By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs In Part 1 of this three-part series looking at advanced AI/ML applications for airlines, we explored the…
May 9, 2023

Five AI/ML use cases that help airlines drive revenue – Part 1

By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs The use of advanced AI/ML (artificial intelligence/machine learning) technology has a rich and growing history in the…
April 21, 2023

Navigating how we talk about sustainability

Tess Longfield, Global Communications – ESG Ahead of Earth Day on April 22, people and companies come together to advance sustainability and climate action. This year’s theme is “Invest in our Planet,” something that is particularly…
April 13, 2023

Video: Accelerating transformation and innovation with Google and Sabre Labs | Episode 5

Welcome to the fifth episode of Explore The Future of Corporate Travel, a video series that dives into the main challenges business travel consultants are facing today and how TMC technology can address them. While there is…
April 12, 2023

Video: Helping TMCs improve the booking experience through virtual payments | Episode 4

Welcome to the fourth episode of Explore The Future of Corporate Travel, a video series that dives into the main challenges business travel consultants are facing today and how TMC technology can address them. While there is…
April 3, 2023

The Big Pitch – shaping the future of the travel industry

Imagine. Imagine how it could work differently, better, faster, friendlier … these are the key drivers behind Sabre’s The Big Pitch. This company-wide ideation event encourages team members from around the globe to collaborate and exchange…
March 28, 2023

Video: Exploring the benefits of offers and orders for TMCs | Episode 3

Welcome to the third episode of Explore The Future of Corporate Travel, a video series that dives into the main challenges business travel consultants are facing today and how TMC technology can address them. While there is…
March 26, 2023

Video: The TMC executive ‘wake-up test’ | Episode 1

Welcome to the first episode of Explore The Future of Corporate Travel, a video series that dives into the main challenges business travel consultants are facing today and how TMC technology can address them. While there…
March 24, 2023

Video: Driving value through automation | Episode 2

Welcome to the second episode of Explore The Future of Corporate Travel, a video series that dives into the main challenges business travel consultants are facing today and how TMC technology can address them. While there is…
March 17, 2023

Delivering software faster – How to build a scalable build system for a large monorepo

Part 5 of 5Dan Cohn, Sabre Labs The previous posts in this series explored ways to improve developer productivity by using: a (Git-based) monorepo, a common build tool (Bazel), and a containerized development environment. The pervading theme…
March 8, 2023

How airlines use artificial intelligence to unlock new revenue opportunities

Sabre in conversation with Air Serbia Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue…
March 6, 2023

Easy does it: the importance of seamless fulfilment in a modern retailing world

In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across…
February 16, 2023

Stuck in the middle seat: how agencies can take control of their future

Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel…
February 15, 2023

Where will NDC take you in 2023?

NDC for travel sellers and corporate travel buyers One of the core promises of NDC is to provide travel sellers with expanded access to innovative content, which in turn, expands distribution reach for airlines. With a…
February 14, 2023

Delivering software faster – Achieving consistent results with a Docker-based development environment

Part 4 of 5By: Dan Cohn, Sabre Labs How it often goes As an end user or customer support engineer, nothing is more frustrating than hearing a developer say, “but it works on my machine.” This…
February 2, 2023

Is the NDC juice worth the squeeze?

In the 20-minute interview, we covered how NDC development is increasing across the industry, how NDC is a strategic priority for Sabre, the NDC challenges we’re working on, and lots more.
January 31, 2023

Research and development in travel

“What is research but a blind date with knowledge?” — Will Harvey, American software developer and entrepreneur At its core, research and development (R&D) is the generation of new knowledge. The term encompasses activities by which…
November 17, 2022

Delivering software faster – Is Bazel the best build tool for monorepos?

Part 3 of 5 By: Dan Cohn, Sabre Labs One of the main reasons to develop software in a monorepo is for ease of reuse – not just source code reuse but also the community use of…
November 10, 2022

Customer segmentation for airline marketing

At the AGIFORS (Airline Group of the International Federation of Operational Research Societies) meeting that I recently attended in Toulouse, revenue management executives at two major airlines asked me: “What is the best way to segment…
September 29, 2022

New perspectives in airline forecasting

Cuneyd Kaya, Senior Principal, Data Science at Sabre Labs, explains how he and his team are exploring ways to make the planning and forecasting process for airlines more precise and effective. Cuneyd, how do you determine…
September 15, 2022

AGIFORS Names Sabre’s Richard Ratliff as Fellow at 62nd Annual Symposium

Yesterday evening in Toulouse, France, the Airline Group of the International Federation of Operational Research Societies (AGIFORS) named Richard Ratliff, Executive Scientist – Sabre Labs, as an AGIFORS Fellow at its 62nd Annual Symposium. AGIFORS is…
August 31, 2022

Delivering software faster: How to coax Git into working great with a monorepo

Part 2 of 5 By: Dan Cohn, Sabre Labs The first post in this series relays how we at Sabre began a multi-year effort to increase the efficiency and morale of software developers across the company….
July 26, 2022

Delivering software faster: Improving engineering productivity

Part 1 of 5 By: Dan Cohn, Sabre Labs How do you go about increasing software engineering productivity? How do you deal with the fact that every engineering team has a unique blend of standards, practices,…
July 19, 2022

Avianca opens access to NDC content

We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel…
July 11, 2022

Finnair plans for NDC rollout

We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we…
June 16, 2022

What do offers and orders mean for agencies?

We may still be a very long way from the death of the PNR, but all signs are pointing towards its days being numbered. Will travel agencies be ready when that last day arrives? Read on…
June 8, 2022

The new shape of business travel

While leisure travel continues to lead the post-COVID-19 recovery, recent data indicates that the return of corporate travel is accelerating. In recent months, the difference in the recovery between corporate and leisure has narrowed significantly, presenting…
May 19, 2022

Booking classes and fare filing—will those evolve too?

As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in. We’ve previously outlined that this future model will bring about a streamlining of…
May 12, 2022

Sabre team members come together for annual Global Giving Campaign

Sabre’s Give Together tradition of driving social and environmental change continues with the latest Give Together Global Giving Campaign. Once again, team members around the world came together in creative and engaging ways to support charities…
May 5, 2022

Mapping travels new normal: Sabre survey reveals summer 2022 travel trends

Vacation season is just around the corner. To glean insight into the travel industry recovery landscape as the busiest travel season of the year approaches, Sabre recently conducted both quantitative and qualitative surveys with airlines and…
May 3, 2022

Embracing personal wellness

Sabre has transformed its approach to employee wellness, investing in a host of new resources to enhance the team member experience. To drive this, the Company has created the Sabre Wellbeing Advocate Network (SWAN), a council of a dozen…
April 27, 2022

What’s the future of the airline PSS?

Let’s explore how reliance on the PSS will reduce in favor of new practices that allow airlines to sell more, across more channels, while streamlining legacy processes.
April 13, 2022

Why should airlines care about offer and order management?
March 24, 2022

The Future of Travel Retailing: Elevating the Passenger Experience

Sabre is forging ahead in its ambition to modernize travel industry standards and accelerate retailing transformation, standing shoulder-to-shoulder with IATA in a shared vision for the future. Over the coming weeks, we will lead you step-by-step…
February 16, 2022

Unlocking innovation with NDC

Creating a more robust marketplace for personalized travel requires innovation across the three domains of retailing, distribution and fulfillment. Part of that innovation involves leaning into a technical and operational model based on Offers and Orders….
January 28, 2022

Sabre chose Bigtable and Cloud Spanner to serve more than 1 billion travelers annually

by Andrew Gasparovic Sabre processes more than 12 billion shopping requests and serves over 1 billion travelers every year. Through our next generation of AI-powered solutions, we are focused on optimizing the retailing, distribution, and fulfillment…
January 18, 2022

IF NDC was an emoji, with Rita Visser of Oracle

The following interview was a spotlight session during GBTA 2021 in November. Our special thanks to Rita Visser for joining us at the Sabre booth! Kathy Morgan: For those who may not know you (I don’t know…
January 5, 2022

What is NDC in travel?

The function of a GDS has always been to efficiently aggregate content from a variety of sources, applying additional sophistication from a retailing perspective to be able to ensure that we are getting the right offer at the right time to the right customer. The adoption of NDC enables us to do this more effectively than ever.
November 18, 2021

How to shop and book NDC offers in GetThere

NDC offers are now live in GetThere! The new capabilities allow corporate travel managers to offer more flexibility and choice to their travelers. After a booking is made, Travel Management Companies will be able to fulfill…
November 1, 2021

Flight Economics

by Lydia Webb & Peter Plutecki Not only do airlines need to fulfil the demand for personalization coming from their consumers, but they need to do it faster and better than their competition, in a more…
October 6, 2021

Emirates will distribute NDC content through the Sabre Central Marketplace

Today, October 6, 2021, Sabre announced a new distribution agreement with Emirates which reinstates access to the airline’s content in the Sabre travel marketplace. This multi-year agreement will provide Sabre-connected travel buyers and agencies with long-term…
October 5, 2021

Why it’s time to ditch the playbook for network planning

by Pete Newell and Santiago Nauffal-Monsalve, Sabre Consulting For decades, airlines have built and developed refined robust procedures that were repeated season after season as part of their playbook for commercial planning. All of those became completely…
September 14, 2021

The Case for Personalization

by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,…
September 8, 2021

Finnair NDC pilot is live

We’re now piloting NDC offers from Finnair! With Finnair’s extensive network covering destinations in Europe, Asia and North America, access to the carrier’s NDC content is expected to be highly relevant to travel buyers in the…
September 1, 2021

New distribution agreement with Qatar Airways

On August 31, 2021, we announced our new distribution agreement with Qatar Airways, strengthening our partnership so the airline can enjoy Sabre’s global reach and leading position in corporate travel. We’re particularly excited about our implementation…
August 2, 2021

Video: Get started with NDC content in Sabre Red 360

Start booking NDC offers in Sabre Red 360 Review: Read the NDC airline entries on Sabre Central Marketplace. As needed, discuss your plans to activate NDC capabilities with your mid and back-office application and online booking…
July 26, 2021

Booking Southwest content in Sabre just got easier

Today marks a huge milestone for both Sabre and Southwest Airlines. As of July 26, 2021, Sabre-connected agencies and travel buyers can enjoy enhanced connectivity when booking Southwest content in the Sabre GDS! This new distribution…
July 19, 2021

Graduate Students Enhance Flight Paths with New Perspectives

Over the last six years, Sabre has engaged in research with graduate students at The University of Texas at Austin. This mutually beneficial partnership allows our team to get additional perspectives on current industry challenges, while…
July 14, 2021

Partner Perspective: NDC as a technology pillar, with Robin Sohdi of Polani Travel Group

We recently announced an extension of our partnership with Polani Travel Group, a multi-brand travel company with a focus on global leisure and charity travel. Sabre supports PTG through Air Shopping APIs, Sabre Virtual Payments, Sabre…
July 1, 2021

Singapore Airlines: new markets and capabilities,

Three enablers of scalability – content, capabilities, and coverage – guide our work on the Beyond NDC program. During the first half of 2021, we expanded access to NDC offers from Singapore Airlines (SQ), one of…
June 30, 2021

Flipping the industry trend: Southwest Airlines’ shift to indirect distribution

Southwest Airlines has been our partner for 26 years, so we’ve seen up-close how the airline has grown and transformed over the years. Kevin Crissey, VP Investor Relations for Sabre, recently sat down for a virtual…
June 11, 2021

Coming Together for Colleagues and Communities

One of the many things that makes Sabre special is our rich history of volunteerism and charitable giving. We reached a noteworthy milestone this past May, celebrating 20+ years of team members coming together to support…
April 8, 2021

Partner Perspective: Nathan Smeulders of Qantas

Agencies in Australia and New Zealand can now order NDC content from Qantas. To mark this milestone, we spoke to Nathan Smeulders, Senior Distribution Manager at Qantas, about the exciting content we can expect to see…
March 30, 2021

Qantas NDC offers are live in Australia and New Zealand

We are thrilled to announce the launch of Qantas NDC content in our global travel marketplace! In March 2021, the airline’s NDC offers went live through the Sabre GDS in Australia and New Zealand, with plans…
March 1, 2021

Partner Perspective: Charlene Wee of Singapore Airlines

Singapore Airlines (SQ) continues to expand its NDC content: Sabre-connected agencies in most of Europe and Asia are now able to book SQ’s NDC content. NDC is at the heart of Singapore Airlines’ distribution strategy and…
February 8, 2021

Sabre Developer Partner Network is Live

The advancement of technology over the years has allowed the travel agency business to evolve in order to find new ways to stand out amidst competition. Here at Sabre, we pioneer innovative opportunities to break down…
January 6, 2021

New distribution agreement with the Lufthansa Group

Sabre has concluded a new distribution agreement with the the Lufthansa Group, to include Austrian Airlines (OS), Lufthansa (LH), SWISS (LX), Air Dolomiti (EN) and Brussels Airlines (SN), ensuring uninterrupted access to the airline group’s traditional (EDIFACT) content, currently…
January 29, 2020

Addressing the flight shame movement

Passengers are becoming more aware of the environmental impact of their air travel, while global passenger numbers are forecast to double to 8.2bn per annum by 2037. Meanwhile, the aviation industry supports 3.6% ($2.7T) of GDP,…

Adventure seekers, multi-generational trips, and this year’s biggest spenders: Sabre survey results reveal 2025’s key travel trends

Celebrate diversity month: Shifting the conversation with Agata Zmuda

Celebrate Diversity Month: Shifting the conversation with Nikia Smith

Women’s history month: Shifting the conversation with Reena Jayaprakash

Women’s history month: Shifting the conversation with Antonina Krol

Gray Dawes Group appoints Sabre as exclusive global distribution partner

COP29 – Travel and tourism takes a stand in Baku

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Adventure seekers, multi-generational trips, and this year’s biggest spenders: Sabre survey results reveal 2025’s key travel trends

AI Email Parsing: Optimizing Travel Agency Efficiency

COP29 – Travel and tourism takes a stand in Baku

5 things you need to know about delivery management

Intelligent airline retailing: Lessons from the Formula 1 grid

Breaking down the buzzwords: 4 trends in travel tech to take seriously

Transition to Sabre with ease.

Sabre strengthens support of GBTA Foundation

Booking NDC content is easy in the Sabre GDS. Here’s why.

5 things you need to know about order management

Stop, collaborate, and listen: The benefits of an open ecosystem for airline retailing

How to maximize hotel attachment rates

Monolithic vs Modular: How SabreMosaic enables modern airline retailing

Game-changer: Olympics fueled influx of travel to France – but also an exodus ahead of the Games

Don’t leave money on the table: How to boost your airline’s upgrade revenue today

5 things you need to know about offer management

Developing AI-powered tech for agencies in partnership with Google

Solving the content fragmentation puzzle

China Unleashed: Sabre reveals key outbound Chinese travel insights for 2024

How LATAM unlocked incremental revenue with AI-powered dynamic pricing

A simpler way for travel agents to book travel

Sabre booking insights reveal the top 10 places that early birds plan to fly away from…and to…in 2025

Tech Takeoff: paving the way for truly traveler-centric airline retailing

Beyond NDC supports multi-passenger offers

Sabre joins Travalyst to help drive more sustainable travel decisions

Personalized retailing: An airline roadmap to revenue growth

Performing while transforming: Three ways to unlock revenue along the path to modern airline retailing

Deep Dive: Unlocking legacy code in online travel

Free eBook: Solving Online Travels Legacy Code Conumdrum

A journey to tackle legacy code in online travel

Learning to live with legacy code

6 steps to addressing legacy enterprise code

Webinar: How enterprises can overcome the challenges of legacy code

9 questions on modern retailing for travel agencies to ask themselves

Sabre’s global team member survey reveals what really matters to travel industry insiders when making 2024 travel plans

Air India’s domestic content now available in Sabre

Empowering mindful innovation – the crucial role of responsible AI

World’s first transatlantic flight powered completely by sustainable fuels takes off today!

Global Responsible Tourism Award Winners Showcase Best Practice

Virtual payments: the power of an orchestration engine

Can your agency tech stack meet the demands of modern retailing?

Embracing sustainability in travel: How the travel industry can support the UN SDGs

Traveling deliberately: Sabre analysis reveals three key trends in the new corporate travel landscape

User experience design at Sabre – part 1: essential principles and fundamentals

Five ways technology can make flying more sustainable – now

Rethink your agency operations to achieve modern retailing success

Bridging the divide: balancing business expectations with technical reality

Elevating airline pricing: navigating the new era with strategic solutions

Sabre/Google Generative AI Hackathon – July 2023

Building a strategy for modern agency retailing success

Skift webinar recap: Are airlines ready for a new era of retailing?

What is modern airline retailing and how can Google Cloud Platform help airlines deliver it?

Five AI/ML use cases that help airlines drive revenue – Part 3

Five AI/ML use cases that help airlines drive revenue – Part 2

Five AI/ML use cases that help airlines drive revenue – Part 1

Navigating how we talk about sustainability

Video: Accelerating transformation and innovation with Google and Sabre Labs | Episode 5

Video: Helping TMCs improve the booking experience through virtual payments | Episode 4

The Big Pitch – shaping the future of the travel industry

Video: Exploring the benefits of offers and orders for TMCs | Episode 3

Video: The TMC executive ‘wake-up test’ | Episode 1

Video: Driving value through automation | Episode 2

Delivering software faster – How to build a scalable build system for a large monorepo

How airlines use artificial intelligence to unlock new revenue opportunities

Easy does it: the importance of seamless fulfilment in a modern retailing world

Stuck in the middle seat: how agencies can take control of their future

Where will NDC take you in 2023?

Delivering software faster – Achieving consistent results with a Docker-based development environment

Is the NDC juice worth the squeeze?

Research and development in travel

Game-changer: Olympics fueled influx of travel to France – but also an exodus ahead of the Games 

Delivering software faster – How to build a scalable build system for a large monorepo

Delivering software faster – Achieving consistent results with a Docker-based development environment

Delivering software faster – Is Bazel the best build tool for monorepos?

Delivering software faster: How to coax Git into working great with a monorepo