Latest Press Releases
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January 13, 2021
Preferred Hotels & Resorts renews successful strategic partnership with Sabre to fuel future growth
SOUTHLAKE, Texas – Jan. 13, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and Preferred Hotels & Resorts today announced the renewal of their strategic partnership through...
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January 11, 2021
Travelgenio expands partnership with Sabre to tap into online recovery and fuel growth
SOUTHLAKE, Texas and MADRID – Jan. 11, 2021 – Travelgenio, one of Europe’s largest online travel agencies (OTA), has expanded its partnership with Sabre Corporation (NASDAQ: SABR), and has chosen it as the preferred partner for...
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December 31, 2020
Southwest Airlines Expands Channel of Choice: Signs Sabre Full Participation GDS Agreement
DALLAS — Dec. 31, 2020 — Southwest Airlines Co. (NYSE: LUV) and Sabre Corporation (NASDAQ: SABR) have come to terms on a new full participation distribution agreement that enables the two companies to continue offering business...
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December 17, 2020
Sabre and HelloGbye to Deliver AI-Assist technology to TMCs globally
SOUTHLAKE, Texas AND TORONTO – Dec. 17, 2020 – HelloGbye, an industry-leading creator of patented AI-Assist technology that makes travel planning more efficient, and Sabre Corporation, the leading software and technology company that powers the global...
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December 16, 2020
Lufthansa Group airlines and Sabre sign new industry-leading distribution agreement
FRANKFURT, Germany, and SOUTHLAKE, Texas – Dec. 16, 2020 – The Lufthansa Group airlines, one of the worlds’ leading airline groups, and Sabre Corporation, the leading software and technology company that powers the global travel industry,...
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December 7, 2020
LATAM implements Sabre’s Select Shopping solutions
SOUTHLAKE, Texas – Dec. 7, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, and LATAM Airlines, South America’s largest and longest-serving airline, today announced the airline’s successful implementation...
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December 2, 2020
Gulf Air introduces new fares using Sabre’s branded fares technology
MANAMA, Kingdom of Bahrain – Dec. 2, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, announced that Gulf Air, the national carrier of the Kingdom of...
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November 19, 2020
Croatia Airlines and Sabre successfully achieve remote implementation of real-time revenue optimization solution
ZAGREB, Croatia and LONDON – Nov 19, 2020 – Croatia Airlines and Sabre Corporation, the software and technology company that powers the global travel industry, today announced the airline’s successful technology migration to Sabre Revenue Optimizer,...
From the Insights blog
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January 21, 2021
Getting Smart Just Got Personal
Airlines are, more than ever, focused on capturing revenue in a highly-competitive marketplace – offering ancillary “add-ons” like extra legroom seats, additional baggage allowance and trip insurance. A year into the global Covid-19 crisis, this incremental...
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December 9, 2020
Expert Q&A: Comparison shopping made easy with the new airline storefront
Air shopping has become increasingly complex, with many airlines using branded fares and air extras to differentiate their products and increase traveler value. As a result, travel buyers need a solution that enables like-for-like comparison across...
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October 7, 2020
Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 3 of 3: Experimentation Engines
This article is the final of a three-part series on optimizing airline ancillary bundles based on customer preferences. In Part 1, we discussed data collection and customer segmentation methods. In Part 2, we met traveler Caroline...
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October 5, 2020
Partner Perspective Interview: Andrea Bertoli of lastminute.com
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
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September 8, 2020
Partner Perspective Interview: Jeff Lobl of Delta Air Lines
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
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June 23, 2020
Hospitality’s conundrum: the opportunity to transform vs familiarity of the old normal
Covid19. What is it? Crisis management or future proofing your business? Maybe a bit of both. Here is how you should think about it. Covid-19 has been a game changer, a wake-up call on so many...
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May 28, 2020
Pulling Together to Transform the Impossible into New Opportunities
As we navigate changes to our everyday lives as a result of COVID-19, the health of our many employees and their families remains a top priority. In addition, we stand firmly united and resolute in supporting...
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May 5, 2020
Supporting our customers and navigating through COVID-19
The ongoing pandemic has caused a significant shift in the travel industry and in our everyday lives. While many of us stay home to do our part in stopping the spread of COVID-19, there are those...