Latest Press Releases
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December 3, 2021
Sabre and American Express Global Business Travel announce multi-year technology partnership to advance corporate travel
GBT plans to make multi-million dollar long-term annual investment in joint technology development with Sabre Two thought-leading companies plan to develop distribution ecosystem for corporate travel industry New agreement anticipates meaningful growth in GDS bookings through...
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November 22, 2021
Sabre expands its presence in Qatar and signs a new marketing distribution agreement with Tawfeeq Technologies and Services
DOHA, Qatar and SOUTHLAKE, Texas – Nov. 22, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, has signed a multi-year marketing distribution agreement with Tawfeeq Technologies and...
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November 18, 2021
Sabre to support the recovery of corporate travel with NDC content in GetThere
SOUTHLAKE, Texas – Nov. 18, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, today announced the launch of NDC content in GetThere. The new capabilities allow corporate...
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November 17, 2021
Sabre announces a strategic partnership with TUI hotels
SOUTHLAKE, Texas AND HANNOVER, Germany – Nov. 17, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry today announced a long-term partnership with TUI Group, a leading integrated...
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November 16, 2021
Calafia Airlines selects Sabre as its preferred distribution partner to accelerate growth and boost sales
SOUTHLAKE, Texas – Nov.16, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, today announced a new distribution partnership with Calafia Airlines, a Mexican regional carrier, which will enable...
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November 8, 2021
Hotel Keihan Chain selects Sabre as its new technology partner to expand its global footprint and aid tourism industry recovery in Japan
SINGAPORE and OSAKA – Nov.8, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new strategic partnership with Osaka-headquartered Hotel Keihan Chain to enable the...
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November 3, 2021
Sabre introduces Retail Intelligence, enabling airlines to grow revenue opportunities through personalized retailing
SOUTHLAKE, Texas – Nov. 3, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced the release of the first two products in the company’s Retail Intelligence...
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November 1, 2021
Huazhu Group selects Sabre to power its distribution strategy and support its next chapter of growth
SINGAPORE and SHANGHAI – Nov. 1, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced distribution agreement with Huazhu Group to grow geographic reach for its upscale...
From the Insights blog
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November 1, 2021
Flight Economics
by Lydia Webb & Peter Plutecki Not only do airlines need to fulfil the demand for personalization coming from their consumers, but they need to do it faster and better than their competition, in a more...
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October 5, 2021
Why it’s time to ditch the playbook for network planning
by Pete Newell and Santiago Nauffal-Monsalve, Sabre Consulting For decades, airlines have built and developed refined robust procedures that were repeated season after season as part of their playbook for commercial planning. All of those became completely...
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September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,...
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July 26, 2021
Booking Southwest content in Sabre just got easier
Today marks a huge milestone for both Sabre and Southwest Airlines. As of July 26, 2021, Sabre-connected agencies and travel buyers can enjoy enhanced connectivity when booking Southwest content in the Sabre GDS! This new distribution...
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July 19, 2021
Part 2: How technology powers personalization to meet travelers’ needs
As outlined in our last post, we are operating in a highly digitalized world with rapidly evolving consumer expectations. This has only become more pronounced over the past year. Travelers demand choice and are looking for...
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July 19, 2021
Graduate Students Enhance Flight Paths with New Perspectives
Over the last six years, Sabre has engaged in research with graduate students at The University of Texas at Austin. This mutually beneficial partnership allows our team to get additional perspectives on current industry challenges, while...
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June 30, 2021
Flipping the industry trend: Southwest Airlines’ shift to indirect distribution
Southwest Airlines has been our partner for 26 years, so we’ve seen up-close how the airline has grown and transformed over the years. Kevin Crissey, VP Investor Relations for Sabre, recently sat down for a virtual...
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June 13, 2021
How agencies can drive value through technology: Part 1
While the pandemic has created unprecedented challenges for the global travel industry, it has also provided the opportunity to innovate, realign and come out stronger on the other side. In the current market, agencies are finding...