Sabre Labs is a travel and technology innovation lab exploring capabilities that will impact travel over the next decade. Through research, prototypes, and communication, Sabre Labs strives to make the future real for our businesses and customers. Sabre Labs began in 1996 as the world’s first travel focused innovation lab. While the objectives of the team have evolved over the years, the original intent of Sabre Labs was to be a new product incubator for Sabre. Many products and solutions available today originated with Labs, including: TripCase, Location Locator, Sabre Web Services, Intellisell, and Availability Proxy.
January 28, 2022
by Andrew Gasparovic Sabre processes more than 12 billion shopping requests and serves over 1 billion travelers every year. Through our next generation of AI-powered solutions, we are focused on optimizing the retailing, distribution, and fulfillment...
October 7, 2020
Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 3 of 3: Experimentation Engines
This article is the final of a three-part series on optimizing airline ancillary bundles based on customer preferences. In Part 1, we discussed data collection and customer segmentation methods. In Part 2, we met traveler Caroline...
March 30, 2020
Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 2 of 3: Recommendation and offer engines
This article is the second of a three-part series on optimizing airline ancillary bundles based on customer preferences. Part one discussed data collection and customer segmentation methods. In this section, we will cover recommendation and offer...
March 13, 2020
Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 1 of 3: Data collection and customer segmentation
Offer management is the process of selling the right bundle – airfare and air ancillaries – to the right customer at the right price at the right time. It is an extension of the well-established revenue...
Experience the next wave of innovation to power the travel industry, before it even hits production. The Sabre innovation hub displays some of the latest concepts in travel technology from Sabre. You can influence future development by participating with your comments and suggestions, or just peek in to see the new ideas we are testing.
Blockchain the Technology Basically, Blockchain is a transaction based ledger system where the transactions are recorded and replicated in real time across a network via a consensus mechanism, thus forming a sequence of time-stamped blocks we...
Sabre Red 360 is the travel consultant access point to the industry-leading content in the Sabre platform. Different by design, Sabre Red 360 is built on APIs built in-house and by our partners to seamlessly integrate a...
Since 2017, Sabre and Microsoft have been working on an A.I.-powered chatbot that explores how artificial intelligence can help travel agencies better serve travelers by fulfilling their most common service and support requests with smart technology....
Airline ancillary revenue continues to grow strongly (in fact reaching about USD $80 billion worldwide in 2017). To further improve on this fast-paced growth in ancillary sales, airlines are becoming more interested in a data-driven, science-based...
Research & Reports
The Sabre Labs team researches and experiments with emerging capabilities to better understand the impact they will have on the travel industry. Read through some of our past reports where we share our findings; there’s much more tinkering in the works!
March 30, 2018
Sabre Labs is excited to share our Emerging Technology in Travel Report. It distills our last year of research and exploration to three themes—automation, authenticity and blockchain—to help businesses make strategic decisions for 2018 and beyond. In addition to the full report, we’ve prepared separate executive summaries for airlines, hotels and agencies.
June 27, 2017
The Radar Report by Sabre Labs is a quick look at nine tech trends shaping the travel landscape. The Radar outlines the technologies themselves, what's happening, and the impact on the travel industry.
May 4, 2016
Sabre Labs is excited to share our first Emerging Technology in Travel Report. It distills our last year of research and exploration to help businesses make strategic decisions for 2017 and beyond. In the report, we offer more than 40 specific takeaways for agencies, airlines, hoteliers, and travelers.
We love sharing our findings and bringing our projects on the road! If you’re interested in us speaking at an event, please reach out at email@example.com. We look forward to discussing with you ways new technologies can be used to improve how we enable people to move through and experience the world.
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