Modern
retailing
A world of offers and orders
Sabre is transforming travel retailing
Offers and Orders will deliver the experiences travelers demand – opening a world of new opportunities for both airlines and agencies. With SabreMosaic, airlines can build this future today. Here’s more insight into the retailing transformation and what it means for your business.
What is offer and order?
To meet the increasing demands on travel, the airline industry is embracing modern retailing supported by an offer-order model. So, what exactly does this mean?
The offer-order model allows airlines to sell more personalized products and bundles based on unique traveler needs. It also simplifies servicing, settlement, and the traveler experience. Watch the full video to learn more.
Why change?
For Airlines
You’ll be able to create, fulfill and service personalized, higher-margin content. You will also use real-time data flows to grow revenue and help reduce costs. Plus, you’ll have a greater ability to form partnerships that enable you to offer air and non-air products.
For Agencies
You’ll have access to products and services that better meet your customers’ needs. You can increase revenue opportunities through higher margins, upsell and cross-sell opportunities. And you can find new efficiencies through streamlined processes.
What will change?
In the move to offers and orders, some things will change. But we don’t think you’ll miss them.
Legacy systems and processes, including the PSS, booking classes, fare filing, PNR, eTickets, and EMD will most likely go away or evolve. These longtime hindrances will be replaced by new ways of working, driven by technological advances.
Airline retailing transformation starts here
The transition to offer- and order-based retailing is a multi-year industry-wide undertaking, with individual airlines at different stages of the transformation journey. Our transformation guide can help you choose the best transition route.
Technology for a wide open future
As we blaze a trail towards the future of travel retail, we’re making sure that every step you take today lays the groundwork for tomorrow. Choose the solutions your business needs for today and tomorrow.
The industry is ready for a change
With this journey to offers and orders – the great news today is that we are all starting aligned. And everyone – including technology providers – are onboard for this end vision of 100 percent offers and orders.
Yanik Hoyles, Director Distribution at International Air Transport Association (IATA)
Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.
Jiří Marek, CEO, Air Serbia
Airlines’ digital capabilities are limited because of legacy engines that power the business. The industry has historically honored complexity, but there is now an appetite to simplify.
Carol Clements, Chief Digital & Technology Officer at JetBlue
It’s about providing customers with a rich shopping experience where they get products, bundles with our products, bundles with third party products and custom offers. Customers get what they’re looking for in any channel.
Julio Toro, CIO Copa Airlines, during the Digital Ambition 2030 Panel at the IATA DDR Symposium 2021
Partners like Sabre are essential in enabling us to advance our NDC strategy and deliver the personalized, differentiated offers today’s travelers increasingly want–especially during these uncertain, fast-changing times.
Bryan Koh, Division Vice President, E-Commerce and Distribution at Singapore Airlines
By the end of 2025, Qantas would love it if we could fulfill all of our orders in the indirect channel via NDC – and we think that is possible
Nathan Smeulders, Senior Distribution Manager, Qantas
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Experimentation framework to leverage retailing opportunities
What if airlines could test multiple retailing variables in a live-shopping environment, while receiving actionable real time performance insights? The new experimentation framework – enabled by Sabre’s strategic partnership with Google Cloud – is designed to automatically adapt to customer desires and marketplace conditions. It maximizes revenue opportunities and ensures a successful end-to-end experience.
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Transparent view of the customer experience
Until now, airlines have been blind to truly understanding a traveler’s full shopping history. Using an offer and order-based model, backed by AI technology, airlines can use new data-driven insights to help them become better retailers. Airlines can now answer questions such as: “Why did a traveler book a middle seat?” and “Was that their preference or the last one available?”. Travelers benefit from personalized offers and simpler booking flows, while airlines gain valuable marketplace insights with end-to-end visibility
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Ancillary Seat Experimentation
With the latest integration of ancillary seats into Sabre’s Retail Travel Marketplace Experimentation Framework, airlines have the flexibility to design their own seat experiments. Take advantage of simplified machine learning to optimize offers and value to your customers. Learn how.
Keep the lines of communication open
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