Open for business today, with the tech you need for tomorrow
To bring more compelling, personalized content to your customers your technology needs to adapt. We believe the future of airline retailing is enabled by offers and orders, and Sabre has the expertise and strategy to help you get there. Turn vision in to reality, at a pace that matches your business. Learn how in our strategy guide for airlines.
Opening the discussion on offers and orders
What are offers and orders and why should you care? Get a primer on the concept as we answer a few of your top questions. Learn why this new retailing future opens your company to a world of opportunity.
Technology for a wide-open future
As we continue to build the future of travel retail, Sabre is making sure that every step you take today lays the groundwork for tomorrow. Our tech is helping businesses just like yours make incremental improvements at their pace.
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Experimentation framework to leverage retailing opportunities
What if airlines could test multiple retailing variables in a live-shopping environment, while receiving actionable real time performance insights? The new experimentation framework – enabled by Sabre’s strategic partnership with Google Cloud – is designed to automatically adapt to customer desires and marketplace conditions. It maximizes revenue opportunities and ensures a successful end-to-end experience.
Disclaimer: these videos are for concept demonstration purposes only
DEMO
Transparent view of the customer experience
Until now, airlines have been blind to truly understanding a traveler’s full shopping history. Using an offer and order-based model, backed by AI technology, airlines can use new data-driven insights to help them become better retailers. Airlines can now answer questions such as: “Why did a traveler book a middle seat?” and “Was that their preference or the last one available?”. Travelers benefit from personalized offers and simpler booking flows, while airlines gain valuable marketplace insights with end-to-end visibility
The industry is ready for a change
With this journey to offers and orders – the great news today is that we are all starting aligned. And everyone – including technology providers – are onboard for this end vision of 100 percent offers and orders.
Yanik Hoyles, Director Distribution at International Air Transport Association (IATA)
Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.
Jiří Marek, CEO, Air Serbia
Airlines’ digital capabilities are limited because of legacy engines that power the business. The industry has historically honored complexity, but there is now an appetite to simplify.
Carol Clements, Chief Digital & Technology Officer at JetBlue
It’s about providing customers with a rich shopping experience where they get products, bundles with our products, bundles with third party products and custom offers. Customers get what they’re looking for in any channel.
Julio Toro, CIO Copa Airlines, during the Digital Ambition 2030 Panel at the IATA DDR Symposium 2021
Partners like Sabre are essential in enabling us to advance our NDC strategy and deliver the personalized, differentiated offers today’s travelers increasingly want–especially during these uncertain, fast-changing times.
Bryan Koh, Division Vice President, E-Commerce and Distribution at Singapore Airlines
By the end of 2025, Qantas would love it if we could fulfill all of our orders in the indirect channel via NDC – and we think that is possible
Nathan Smeulders, Senior Distribution Manager, Qantas
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