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RETAILING​

Enabled by offers and orders​

Is your airline ready for retailing transformation?

Airlines are challenged with adapting to the evolving travel marketplace, becoming more efficient, identifying smarter ways to meet traveler expectations while simultaneously increasing profitability. The transition to offer- and order-based retailing is a multi-year industry-wide undertaking, with individual airlines at different stages of their transformation journey. We invite you to discover what the transition path could look like for your airline.

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Opening the discussion on offer and order

What is offer and order and why should you care? Get a primer on the concept as we answer a few of your top questions. Learn why this new retailing future opens your company to a world of opportunity.

Technology for a wide-open future

As we continue to build the future of travel retail, Sabre is making sure that every step you take today lays the groundwork for tomorrow. Our tech is helping businesses just like yours make incremental improvements at their pace.

Traveling beyond NDC

Our NDC capabilities are based on the offer and order retailing model. Sabre’s NDC technology connects to offer and order management systems, including offer and order stores and offer and order IDs, that house and identify the NDC content airlines create.

More than 3,000 PCCs have activated NDC capabilities through Sabre and are well on their way toward operating in the world of offers and orders.

Beyond NDC

Retail strategy with a higher IQ

Our Sabre Retail Intelligence TM products deliver personalized offers today. Retail Intelligence lets you dynamically create offers based on consumer preferences, marketplace insights, and purchase probability, creating a more personalized and better travel experience.

Sabre Air Price IQ TM serves up offers using real-time data. And Sabre Ancillary IQ TM enables pricing agility for ancillary content. All based on your unique inputs and needs.

Retail Intelligence

The industry is ready for a change

With this journey to offers and orders – the great news today is that we are all starting aligned. And everyone – including technology providers – are onboard for this end vision of 100 percent offers and orders.

Yanik Hoyles, Director Distribution at International Air Transport Association (IATA)
IATA video series

Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.

Jiří Marek, CEO, Air Serbia
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Airlines’ digital capabilities are limited because of legacy engines that power the business. The industry has historically honored complexity, but there is now an appetite to simplify.

Carol Clements, Chief Digital & Technology Officer at JetBlue

It’s about providing customers with a rich shopping experience where they get products, bundles with our products, bundles with third party products and custom offers. Customers get what they’re looking for in any channel.

Julio Toro, CIO Copa Airlines, during the Digital Ambition 2030 Panel at the IATA DDR Symposium 2021

Partners like Sabre are essential in enabling us to advance our NDC strategy and deliver the personalized, differentiated offers today’s travelers increasingly want–especially during these uncertain, fast-changing times.

Bryan Koh, Division Vice President, E-Commerce and Distribution at Singapore Airlines

By the end of 2025, Qantas would love it if we could fulfill all of our orders in the indirect channel via NDC – and we think that is possible

Nathan Smeulders, Senior Distribution Manager, Qantas

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