Open for business today, with the tech you need for tomorrow

To bring more compelling, personalized content to your customers your technology needs to adapt. We believe the future of airline retailing is enabled by offers and orders, and Sabre has the expertise and strategy to help you get there. Turn vision in to reality, at a pace that matches your business. Learn how in our strategy guide for airlines.

Read our Strategy

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Opening the discussion on offers and orders

What are offers and orders and why should you care? Get a primer on the concept as we answer a few of your top questions. Learn why this new retailing future opens your company to a world of opportunity.

The offers and orders model is a mindset shift
towards true modern retailing.

Offers include the different pieces of an itinerary that come together to form a trip. Today, offers primarily consist of airfares and air ancillaries. Over time, offers will expand to include other types of content – such as lodging, ground transportation, and other sorts of ancillaries.

Once a traveler purchases an offer, it becomes an order.

The offer and order model opens new growth opportunities and gives the travel industry more flexibility in terms of what can be sold, merchandised and managed.

Why change?

For airlines, you’ll be able to create, fulfill and service personalized, higher-margin content. You will also use real-time data flows to grow revenue and help reduce costs. Plus, you’ll have a greater ability to form partnerships that enable you to offer air and non-air products.

For agencies, you’ll have access to products and services that better meet your customers’ needs. You can increase revenue opportunities through higher margins, upsell and cross-sell opportunities. And you can find new efficiencies through streamlined processes.

Technology for a wide-open future

As we continue to build the future of travel retail, Sabre is making sure that every step you take today lays the groundwork for tomorrow. Our tech is helping businesses just like yours make incremental improvements at their pace.

Disclaimer: these videos are for concept demonstration purposes only

DEMO: Experimentation framework to leverage retailing opportunities

What if airlines could test multiple retailing variables in a live-shopping environment, while receiving actionable real time performance insights? The new experimentation framework – enabled by Sabre’s strategic partnership with Google Cloud – is designed to automatically adapt to customer desires and marketplace conditions. It maximizes revenue opportunities and ensures a successful end-to-end experience.

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Disclaimer: these videos are for concept demonstration purposes only

DEMO: Transparent view of the customer experience

Until now, airlines have been blind to truly understanding a traveler’s full shopping history. Using an offer and order-based model, backed by AI technology, airlines can use new data-driven insights to help them become better retailers. Airlines can now answer questions such as: “Why did a traveler book a middle seat?” and “Was that their preference or the last one available?”. Travelers benefit from personalized offers and simpler booking flows, while airlines gain valuable marketplace insights with end-to-end visibility

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Traveling beyond NDC

Our NDC capabilities are based on the offer and order retailing model. Sabre’s NDC technology connects to offer and order management systems, including offer and order stores and offer and order IDs, that house and identify the NDC content airlines create.

More than 3,000 PCCs have activated NDC capabilities through Sabre and are well on their way toward operating in the world of offers and orders.

Retail strategy with a higher IQ

Our Sabre Retail Intelligence^TM products deliver personalized offers today. Retail Intelligence lets you dynamically create offers based on consumer preferences, marketplace insights, and purchase probability, creating a more personalized and better travel experience.

Sabre Air Price IQ^TM serves up offers using real-time data. And Sabre Ancillary IQ ^TM enables pricing agility for ancillary content. All based on your unique inputs and needs.

The industry is ready for a change

Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.
Jiří Marek, CEO, Air Serbia

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Airlines’ digital capabilities are limited because of legacy engines that power the business. The industry has historically honored complexity, but there is now an appetite to simplify.
Carol Clements, Chief Digital & Technology Officer at JetBlue

It’s about providing customers with a rich shopping experience where they get products, bundles with our products, bundles with third party products and custom offers. Customers get what they’re looking for in any channel.
Julio Toro, CIO Copa Airlines, during the Digital Ambition 2030 Panel at the IATA DDR Symposium 2021

Partners like Sabre are essential in enabling us to advance our NDC strategy and deliver the personalized, differentiated offers today’s travelers increasingly want–especially during these uncertain, fast-changing times.
Bryan Koh, Division Vice President, E-Commerce and Distribution at Singapore Airlines

By the end of 2025, Qantas would love it if we could fulfill all of our orders in the indirect channel via NDC – and we think that is possible
Nathan Smeulders, Senior Distribution Manager, Qantas

Adapting the airline industry to the retailing world is possibly the most important transformational project of the next decade.
IATA, Airline Retailing, An industry vision for Offers and Orders

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