Open for business today, with the tech you need for tomorrow
To bring more compelling, personalized content to your customers your technology needs to adapt. We believe the future of airline retailing is enabled by offers and orders, and Sabre has the expertise and strategy to help you get there. Turn vision in to reality, at a pace that matches your business. Learn how in our strategy guide for airlines.
Opening the discussion on offers and orders
What are offers and orders and why should you care? Get a primer on the concept as we answer a few of your top questions. Learn why this new retailing future opens your company to a world of opportunity.
Technology for a wide-open future
As we continue to build the future of travel retail, Sabre is making sure that every step you take today lays the groundwork for tomorrow. Our tech is helping businesses just like yours make incremental improvements at their pace.
Disclaimer: these videos are for concept demonstration purposes only
DEMO: Experimentation framework to leverage retailing opportunities
What if airlines could test multiple retailing variables in a live-shopping environment, while receiving actionable real time performance insights? The new experimentation framework – enabled by Sabre’s strategic partnership with Google Cloud – is designed to automatically adapt to customer desires and marketplace conditions. It maximizes revenue opportunities and ensures a successful end-to-end experience.
Disclaimer: these videos are for concept demonstration purposes only
DEMO: Transparent view of the customer experience
Until now, airlines have been blind to truly understanding a traveler’s full shopping history. Using an offer and order-based model, backed by AI technology, airlines can use new data-driven insights to help them become better retailers. Airlines can now answer questions such as: “Why did a traveler book a middle seat?” and “Was that their preference or the last one available?”. Travelers benefit from personalized offers and simpler booking flows, while airlines gain valuable marketplace insights with end-to-end visibility
Traveling beyond NDC
Our NDC capabilities are based on the offer and order retailing model. Sabre’s NDC technology connects to offer and order management systems, including offer and order stores and offer and order IDs, that house and identify the NDC content airlines create.
More than 3,000 PCCs have activated NDC capabilities through Sabre and are well on their way toward operating in the world of offers and orders.
Retail strategy with a higher IQ
Our Sabre Retail Intelligence TM products deliver personalized offers today. Retail Intelligence lets you dynamically create offers based on consumer preferences, marketplace insights, and purchase probability, creating a more personalized and better travel experience.
Sabre Air Price IQ TM serves up offers using real-time data. And Sabre Ancillary IQ TM enables pricing agility for ancillary content. All based on your unique inputs and needs.
The industry is ready for a change
With this journey to offers and orders – the great news today is that we are all starting aligned. And everyone – including technology providers – are onboard for this end vision of 100 percent offers and orders.
Yanik Hoyles, Director Distribution at International Air Transport Association (IATA)
Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.
Jiří Marek, CEO, Air Serbia
Airlines’ digital capabilities are limited because of legacy engines that power the business. The industry has historically honored complexity, but there is now an appetite to simplify.
Carol Clements, Chief Digital & Technology Officer at JetBlue
It’s about providing customers with a rich shopping experience where they get products, bundles with our products, bundles with third party products and custom offers. Customers get what they’re looking for in any channel.
Julio Toro, CIO Copa Airlines, during the Digital Ambition 2030 Panel at the IATA DDR Symposium 2021
Partners like Sabre are essential in enabling us to advance our NDC strategy and deliver the personalized, differentiated offers today’s travelers increasingly want–especially during these uncertain, fast-changing times.
Bryan Koh, Division Vice President, E-Commerce and Distribution at Singapore Airlines
By the end of 2025, Qantas would love it if we could fulfill all of our orders in the indirect channel via NDC – and we think that is possible
Nathan Smeulders, Senior Distribution Manager, Qantas
Go deeper
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March 6, 2023
Easy does it: the importance of seamless fulfilment in a modern retailing world
In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across…
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February 27, 2023
Non-personalization: the key to retailing success for airlines?
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February 16, 2023
Stuck in the middle seat: how agencies can take control of their future
Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel…
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