Industry leading articles, announcements, research and expert insights on the cutting edge trends and innovations shaping the future of travel. Have a question? Reach out to our media team.
News & Insights
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Press Release
September 19, 2023
Virgin Australia expands long-term partnership with Sabre by deploying intelligent retailing solutions powered by Sabre Travel AI™
New agreement takes Virgin Australia’s modern revenue management practices to the next level by harnessing the power of Sabre’s AI-driven Retail Intelligence suite. Deal includes Sabre and Virgin Australia’s commitment to a long-term GDS distribution agreement SINGAPORE and...
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Article
September 18, 2023
Embracing sustainability in travel: How the travel industry can support the UN SDGs
The United Nations Sustainable Development Goals (SDGs) provide a universal blueprint to address the most important global challenges by 2030. Travel and tourism is a diverse, interconnected industry and it touches on the majority of the...
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Article
September 13, 2023
Traveling deliberately: Sabre analysis reveals three key trends in the new corporate travel landscape
Sabre has examined how new ways of working are impacting the world of business travel. Our data reveals that companies and travelers are taking a more deliberate approach to business travel than ever before. A pivotal...
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Article
September 10, 2023
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC...
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Article
September 6, 2023
User experience design at Sabre – part 1: essential principles and fundamentals
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, “Make look good!” That’s not what we think...
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Article
September 5, 2023
Five ways technology can make flying more sustainable – now
Responsible for 2.5% of global carbon emissions, the aviation industry is under increased pressure to set a path to reach net zero. The pandemic was a survival battle for airlines, but set the scene to re-evaluate...
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Article
August 31, 2023
Rethink your agency operations to achieve modern retailing success
Modern travel retailing, enabled by offers and orders and enhanced with AI/ML solutions, presents new ways for agencies to interact with customers. It also means new processes, increasingly fragmented content, shopping-led instead of schedule-led workflows, and...
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Article
August 24, 2023
Bridging the divide: balancing business expectations with technical reality
Developing modern online travel retailing experiences is a juggling act between laying strong tech foundations, introducing new capabilities, managing technical debt, and responding to competitor offerings. But you can get thrown off balance when business expectations...
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Press Release
August 23, 2023
Nile Air Signs a New Distribution Agreement with Sabre to Elevate its Retailing Vision
CAIRO, Egypt, August 23, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has announced a new distribution agreement with Nile Air, one of Egypt’s prominent airlines....
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Article
August 22, 2023
Elevating airline revenue management and pricing into the new era
Sabre Air Price IQ™, a revolutionary pricing tool, is set to transform the airline industry by embracing the dynamic world of continuous pricing. With this sophisticated AI-driven platform, airlines can bid farewell to traditional static pricing...
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Press Release
August 21, 2023
Sabre and Scandinavian Airlines expand relationship to include NDC content for Sabre-connected agents worldwide
SOUTHLAKE, Texas, and STOCKHOLM – Aug. 21, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a multi-year distribution agreement that expands its long-standing relationship with...
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Press Release
August 16, 2023
Sabre Corporation strengthens ESG focus with two key appointments
SOUTHLAKE, Texas and LONDON, United Kingdom, Aug. 16, 2023 – Sabre Corporation announced that it is expanding its ESG team, with the appointment of Jessica Matthias as its new Global Director of Sustainability and Tess Longfield as...
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Article
August 15, 2023
Sabre/Google Generative AI Hackathon – July 2023
Sabre has a long history of developing data-driven solutions and has already introduced, in partnership with Google, Sabre Travel AI, a technology that learns continuously from consumer behavior. This article continues that tradition as we explore...
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Press Release
August 14, 2023
Sabre launches Lodging AI, expanding its suite of intelligent solutions powered by Sabre Travel AI™
SOUTHLAKE, Texas – Aug. 14, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced the availability of Lodging AI, marking the introduction of its Sabre Travel...
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Article
July 27, 2023
What Top Gun can teach us about the future of airline retailing
Few movies have stood the test of time as well as Top Gun, and while I’ve let go of my childhood dreams of becoming a fighter pilot, I’m now focused on technological advancements in air travel...