Industry leading articles, announcements, research and expert insights on the cutting edge trends and innovations shaping the future of travel. Have a question? Reach out to our media team.
News & Insights
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Article
March 3, 2021
The path toward transformation in travel
At the end of 2020, we introduced Sabre Travel AI ™–an industry-first Artificial Intelligence (AI)-driven technology platform created as part of a 10-year strategic innovation partnership with Google. Throughout 2021, we will explore the integration of...
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Press Release
March 3, 2021
Berg-Hansen turns to Sabre to enhance traveler experience
SOUTHLAKE, Texas and OSLO, Norway – March 3, 2021 – Berg-Hansen, the largest travel management company (TMC) in the Nordics, has signed a multi-year deal with Sabre Corporation (NASDAQ: SABR), the leading software and technology company...
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Press Release
March 1, 2021
Kiwi.com partners with Sabre to expand its reach
BRNO, Czech Republic, and LONDON – March 1, 2021 – Kiwi.com, Europe’s fastest growing* online travel agency (OTA), and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced...
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Press Release
February 16, 2021
Louvre Hotels Group chooses Sabre’s hospitality solutions to boost its strategic distribution transformation and support its development
SOUTHLAKE, Texas – Feb. 16, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a strategic long-term technology partnership with Louvre Hotels Group, Europe’s second-largest enterprise...
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Article
February 8, 2021
Sabre Developer Partner Network is Live
The advancement of technology over the years has allowed the travel agency business to evolve in order to find new ways to stand out amidst competition. Here at Sabre, we pioneer innovative opportunities to break down...
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Press Release
January 25, 2021
WestJet renews SabreSonic agreement and selects Sabre’s technology solutions to enhance the guest experience
SOUTHLAKE, Texas – Jan. 25, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, and WestJet Airlines, one of Canada’s largest airlines, today announced the expansion of...
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Article
January 21, 2021
Getting Smart Just Got Personal
Airlines are, more than ever, focused on capturing revenue in a highly-competitive marketplace – offering ancillary “add-ons” like extra legroom seats, additional baggage allowance and trip insurance. A year into the global Covid-19 crisis, this incremental...
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Press Release
January 13, 2021
Preferred Hotels & Resorts renews successful strategic partnership with Sabre to fuel future growth
SOUTHLAKE, Texas – Jan. 13, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and Preferred Hotels & Resorts today announced the renewal of their strategic partnership through...
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Press Release
January 11, 2021
Travelgenio expands partnership with Sabre to tap into online recovery and fuel growth
SOUTHLAKE, Texas and MADRID – Jan. 11, 2021 – Travelgenio, one of Europe’s largest online travel agencies (OTA), has expanded its partnership with Sabre Corporation (NASDAQ: SABR), and has chosen it as the preferred partner for...
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Press Release
December 31, 2020
Southwest Airlines Expands Channel of Choice: Signs Sabre Full Participation GDS Agreement
DALLAS — Dec. 31, 2020 — Southwest Airlines Co. (NYSE: LUV) and Sabre Corporation (NASDAQ: SABR) have come to terms on a new full participation distribution agreement that enables the two companies to continue offering business...
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Press Release
December 17, 2020
Sabre and HelloGbye to Deliver AI-Assist technology to TMCs globally
SOUTHLAKE, Texas AND TORONTO – Dec. 17, 2020 – HelloGbye, an industry-leading creator of patented AI-Assist technology that makes travel planning more efficient, and Sabre Corporation, the leading software and technology company that powers the global...
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Press Release
December 16, 2020
Lufthansa Group airlines and Sabre sign new industry-leading distribution agreement
FRANKFURT, Germany, and SOUTHLAKE, Texas – Dec. 16, 2020 – The Lufthansa Group airlines, one of the worlds’ leading airline groups, and Sabre Corporation, the leading software and technology company that powers the global travel industry,...
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Article
December 9, 2020
Expert Q&A: Comparison shopping made easy with the new airline storefront
Air shopping has become increasingly complex, with many airlines using branded fares and air extras to differentiate their products and increase traveler value. As a result, travel buyers need a solution that enables like-for-like comparison across...
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Press Release
December 7, 2020
LATAM implements Sabre’s Select Shopping solutions
SOUTHLAKE, Texas – Dec. 7, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, and LATAM Airlines, South America’s largest and longest-serving airline, today announced the airline’s successful implementation...
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Press Release
December 2, 2020
Gulf Air introduces new fares using Sabre’s branded fares technology
MANAMA, Kingdom of Bahrain – Dec. 2, 2020 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, announced that Gulf Air, the national carrier of the Kingdom of...
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Press Release
November 19, 2020
Croatia Airlines and Sabre successfully achieve remote implementation of real-time revenue optimization solution
ZAGREB, Croatia and LONDON – Nov 19, 2020 – Croatia Airlines and Sabre Corporation, the software and technology company that powers the global travel industry, today announced the airline’s successful technology migration to Sabre Revenue Optimizer,...