Industry leading articles, announcements, research and expert insights on the cutting edge trends and innovations shaping the future of travel. Have a question? Reach out to our media team.
News & Insights
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Press Release
March 22, 2023
Sabre announces agreement with Capillary Technologies to help airlines and hoteliers delight travelers through next-generation customer loyalty programs
SOUTHLAKE, Texas – March 22, 2023 – Sabre Corporation (NASDAQ: SABR),a leading software and technology provider that powers the global travel industry, today announced an agreement with Capillary Technologies, a best-in-class loyalty management and customer data...
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Press Release
March 21, 2023
Southwest Airlines Brings Sabre PRISM to Corporate Travel Managers and Travel Management Companies
DALLAS, March 21, 2023 — Southwest Airlines Co. today announced an expanded partnership with Sabre Corporation to begin utilizing PRISM, an industry-standard data solution designed to streamline the sales process with corporate travel managers and travel...
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Press Release
March 20, 2023
Almatar Travel Group signs a new technology agreement with Sabre to advance its travel payments strategy
SOUTHLAKE, Texas, March 20, 2023 – Almatar Travel Group, the leading travel company in the Kingdom of Saudi Arabia, and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry,...
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Press Release
March 13, 2023
GOL Linhas Aéreas launches Sabre Ancillary IQ
SOUTHLAKE, Texas AND SÃO PAULO – March 13, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and GOL Linhas Aéreas, Brazil’s largest domestic airline, today announced...
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Article
March 8, 2023
How airlines use artificial intelligence to unlock new revenue opportunities
Sabre in conversation with Air Serbia Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue...
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Press Release
March 8, 2023
Sabre announces distribution agreement with new Bangladesh airline Air Astra
SINGAPORE and DHAKA, Bangladesh – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Bangladesh start-up airline Air...
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Press Release
March 7, 2023
Sabre and Finnair launch NDC content to Sabre-connected travel agents
SOUTHLAKE, Texas, and HELSINKI – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, and Finnair, the flag carrier of Finland, have announced that Finnair’s New...
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Article
March 6, 2023
Easy does it: the importance of seamless fulfilment in a modern retailing world
In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across...
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Press Release
March 6, 2023
Neues Tool für Urlaubsreisen: Vorstellung von Sabre Vacations auf der ITB Berlin
BERLIN, 6. März 2023 – Auf der ITB Berlin stellt Sabre diese Woche mit Sabre Vacations ein neues System für die Buchung von Urlaubsreisen vor. Das Produkt wurde gemeinsam mit Peakwork, einem Anbieter fortschrittlicher digitaler Lösungen...
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Press Release
March 6, 2023
Sabre to unveil leisure travel tool Sabre Vacations at ITB Berlin
BERLIN, March 6, 2023 – At ITB Berlin this week, Sabre will unveil Sabre Vacations, a next-generation leisure travel solution. Developed with Peakwork, a technology leader in the leisure marketplace, the product will first be released...
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Press Release
March 1, 2023
Sabre announces CEO succession plan
SOUTHLAKE, Texas – March 1, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company that powers the global travel industry, announced today that Sean Menke, currently Chair of the company’s Board and its...
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Press Release
February 28, 2023
Sabre adds Jin Air to its comprehensive portfolio of low-cost carriers in South Korea
SOUTHLAKE, Texas – Feb. 28, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new agreement with Korean low-cost carrier (LCC) Jin Air. The deal...
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Press Release
February 27, 2023
Royal Jordanian Airlines expands technology agreement with Sabre to help drive profitability and fuel growth
SOUTHLAKE, Texas – Feb. 27, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and Royal Jordanian Airlines, the national carrier of the Kingdom of Jordan, announced the renewal and...
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Article
February 27, 2023
Non-personalization: the key to retailing success for airlines?
Ice-climbing, high-altitude mountaineering, whitewater kayaking, backcountry skiing, ultra-endurance running and mountain biking are just a few of the activities I enjoy during my free time. It would be easy for those who don’t know me to...
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Customer Success
February 22, 2023
ITL World
Discover how Sabre Red 360 helps ITL World satisfy travelers’ expectations by enabling a smarter way to book.
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Customer Success
February 22, 2023
Kyvernitis Travel
Explore how a smooth conversion to Sabre Red 360 paves the way for Kyvernitis Travel to more productivity, helping improve booking speed up to 25% in only 6 months.