Industry leading articles, announcements, research and expert insights on the cutting edge trends and innovations shaping the future of travel. Have a question? Reach out to our media team.
News & Insights
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Press Release
September 16, 2021
Etihad and Sabre announce long-term partnership with key technology renewals
SOUTHLAKE, TEXAS and ABU DHABI – Sept.16, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a renewed technology agreement with Etihad. Under the new agreement, Etihad will continue leveraging a suite of...
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Article
September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,...
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Press Release
September 9, 2021
Brazil’s GOL Linhas Aéreas now fully powered by Sabre’s passenger service system
SOUTHLAKE, Texas AND São Paulo – Sept. 9, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, today announced the successful migration of GOL Linhas Aéreas, Brazil’s largest domestic airline,...
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Press Release
September 9, 2021
Biman Bangladesh Airlines adopts comprehensive suite of Sabre solutions to drive revenue growth through digital transformation
SOUTHLAKE, Texas and BANGLADESH – Sept.9, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new strategic partnership with Bangladesh’s national flag carrier, Biman Bangladesh Airlines...
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Press Release
August 31, 2021
Qatar Airways plans for new distribution agreement with Sabre, paving way for richer offers, including NDC
SOUTHLAKE, Texas AND DOHA, State of Qatar – Aug. 31, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, and Qatar Airways, the award-winning international airline, are now...
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Press Release
July 29, 2021
Alaska Airlines expands technology partnership with Sabre to drive profitability and accelerate growth
SOUTHLAKE, Texas – July 29, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, today announced the renewal and expansion of its SabreSonic passenger service system (PSS) agreement with...
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Article
July 26, 2021
Booking Southwest content in Sabre just got easier
Today marks a huge milestone for both Sabre and Southwest Airlines. As of July 26, 2021, Sabre-connected agencies and travel buyers can enjoy enhanced connectivity when booking Southwest content in the Sabre GDS! This new distribution...
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Press Release
July 26, 2021
Southwest Airlines joins Sabre providing industry-standard level of access to carrier’s low fares and network as it welcomes business travelers back to the sky
DALLAS—July 26, 2021—Southwest Airlines Co. (NYSE: LUV) (“Company”) today began offering flights for sale within Sabre global distribution system (GDS), the leading corporate booking channel in the US. With a rollout of the partnership now complete,...
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Press Release
July 22, 2021
Ascott launches discoverasr.com with over 60 TAUZIA properties available for booking through Sabre’s SynXis Central Reservations
SINGAPORE – July 22, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has worked with The Ascott Limited (Ascott) to onboard more than 10,000 units across...
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Article
July 19, 2021
Part 2: How technology powers personalization to meet travelers’ needs
As outlined in our last post, we are operating in a highly digitalized world with rapidly evolving consumer expectations. This has only become more pronounced over the past year. Travelers demand choice and are looking for...
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Article
July 19, 2021
Graduate Students Enhance Flight Paths with New Perspectives
Over the last six years, Sabre has engaged in research with graduate students at The University of Texas at Austin. This mutually beneficial partnership allows our team to get additional perspectives on current industry challenges, while...
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Press Release
July 13, 2021
Cleartrip prepares for anticipated online bookings surge through multi-year agreement with Sabre
DUBAI, UAE and SOUTHLAKE, Texas, July 12, 2021 – Cleartrip, the leading online travel and leisure aggregator in the Middle East, has signed a multi-year deal with Sabre Corporation (NASDAQ: SABR), the leading software and technology company that...
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Press Release
July 12, 2021
Sabre releases new insights into how airline network planning is adapting for travel industry recovery
SOUTHLAKE, Texas – July 12, 2021– Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has today released an insightful new whitepaper outlining the pioneering new methodologies it is...
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Press Release
July 8, 2021
Polani Travel Group extends 15-year relationship with Sabre to support ambitious growth plans
LONDON – July 7, 2021– Polani Travel Group (PTG), one of the leading travel companies in the UK ‘visiting friends and relations’ (VFR) market segment, has signed a new multi-year agreement with Sabre Corporation (NASDAQ: SABR), the...
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Press Release
July 7, 2021
Innovating to deliver customer success through the pandemic and beyond; Sabre’s success in virtual implementation
SOUTHLAKE, Texas – July 7, 2021 – The COVID-19 pandemic drastically changed the way in which organizations operate, with a survey by McKinsey[1] showing that responses to COVID-19 have increased the rate of adoption of digital technologies by...
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Press Release
July 1, 2021
Curator Hotel & Resort Collection selects Sabre technology to help members boost guest loyalty and increase revenue
BETHESDA, Md. and SOUTHLAKE, Texas – July 1, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the travel industry, and Curator Hotel & Resort Collection today announced a new agreement that...