Technology that transforms travel
Sabre technology is as essential to travel as air and water are essential to life. We are one of the world’s largest software companies. We were Big Data long before that was a buzzword. We created the world’s largest electronic marketplace when Amazon was just a river in Brazil. What started as a joint initiative between American Airlines and IBM to create the world’s first computerized airline reservation system in 1960 has since evolved into a technology ecosystem that touches almost every stage of your travel experience.
The Sabre history. It all began with a chance encounter…
Learn how an unexpected meeting started it all. The history of Sabre is a fascinating look inside one of travel’s more enduring technologies. From the birth of airline automation to #7 on the InformationWeek list of “Greatest Software Ever Written, learn about the technology, the times and the people who all helped shape Sabre.
We power mobile apps, airport check-in kiosks, online travel sites, airline and hotel reservation networks, travel agent terminals, aircraft and crew scheduling systems, and scores of other solutions. Every day millions of consumers and employees interact with our technology, enabling business travelers to close the deal, delivering cargo shipments to stores and factories, and giving excited travelers the honeymoons and family vacations of a lifetime – all while making the journey easier, faster, safer and more personal. And we are not standing still. We are hard at work innovating the next wave of technology in the travel sector, whether it be voice recognition, data analytics, artificial intelligence or any of the other solutions we are developing for the marketplace.
Travel simply cannot happen without Sabre technology, and our people will continue to transform the industry by delivering innovative ways to plan, purchase and enjoy the perfect travel experience.
Our mission
An innovative technology company that leads the travel industry by helping our customers succeed.
Sabre brand
Please visit our Sabre brand site for information on logo usage, color palettes, typography, brand visuals, writing guidelines and other useful resources.