THE
FUTURE
IS
OPEN
Open for modern retailing,
enabled by offers and orders
To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater efficiencies and new capabilities. Learn how this digital transformation benefits you.
ACCELERATING
INNOVATION
Seamless retailing, distribution and fulfillment
across the value chain
Together,
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
Industries
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.
– Navin Chellaram, General Manager, Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.
– Dave Harvey,Vice President, Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.
– Fred Lalonde, CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.
– Dinesh Poojary, General Manager, Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.
– Monique Fung, Asst. Director of Distribution, Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.
– Terrence Wu, Corporate Director of Digital Marketing & eCommerce, Capella
Innovation
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Latest News
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
Insights Blog
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February 3, 2023
Necessity is the mother of invention
I’ve always been fascinated by technology, even from a young age. I grew up in Eastern Europe, in what was then Czechoslovakia, and as a teenager at boarding school I loved nothing more than spending my…
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February 2, 2023
Is the NDC juice worth the squeeze?
I recently sat down with industry commentator and CEO of Agentivity, Riaan van Schoor, to discuss the current state of New Distribution Capability (NDC) adoption in the industry. In the 20-minute interview, we covered how NDC…
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January 31, 2023
Research and development in travel
“What is research but a blind date with knowledge?” — Will Harvey, American software developer and entrepreneur At its core, research and development (R&D) is the generation of new knowledge. The term encompasses activities by which…
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January 31, 2023
Choice: why more is sometimes less
In our airline strategy paper, we explored how Sabre’s end-vision is to provide airlines of all sizes with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of…
Press Releases
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January 31, 2023
Zahara Travel reaffirms strategic technology agreement with Sabre to drive operational efficiency
Muscat, OMAN and Manama, BAHRAIN, Jan. 30, 2023 – Zahara Travel, the leading travel management company in Oman, reaffirms its strategic partnership with Sabre Corporation (NASDAQ: SABR), a leading software and technology company that powers the…
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January 31, 2023
Sabre announces a new distributor to market Sabre technology and products in the Czech Republic
SOUTHLAKE, Texas – Jan. 31, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new, long-term agreement with System Distribution Czech S.R.O (SDC). The alliance…
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January 19, 2023
Sabre Named Among Best CEO and Best Company Culture Winners by Comparably
SOUTHLAKE, Texas – Jan. 19, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, recently received the Best Company Culture award and Best CEO award from Comparably, a…
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January 12, 2023
PIA and Sabre Ink Renewal Agreements
SINGAPORE and ISLAMABAD, Pakistan – Jan.9, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the extension of two agreements with Pakistan International Airlines (PIA). The…
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