Sabre Travel AI ™ a next-generation technology created for the travel industry
The latest in artificial intelligence technology will enable customers to take their retailing strategies to the next level.
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We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
From the Insights blog
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February 8, 2021
Sabre Developer Partner Network is Live
The advancement of technology over the years has allowed the travel agency business to evolve in order to find new ways to stand out amidst competition. Here at Sabre, we pioneer innovative opportunities to break down...
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January 21, 2021
Getting Smart Just Got Personal
Airlines are, more than ever, focused on capturing revenue in a highly-competitive marketplace – offering ancillary “add-ons” like extra legroom seats, additional baggage allowance and trip insurance. A year into the global Covid-19 crisis, this incremental...
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December 9, 2020
Expert Q&A: Comparison shopping made easy with the new airline storefront
Air shopping has become increasingly complex, with many airlines using branded fares and air extras to differentiate their products and increase traveler value. As a result, travel buyers need a solution that enables like-for-like comparison across...
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October 7, 2020
Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 3 of 3: Experimentation Engines
This article is the final of a three-part series on optimizing airline ancillary bundles based on customer preferences. In Part 1, we discussed data collection and customer segmentation methods. In Part 2, we met traveler Caroline...
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October 5, 2020
Partner Perspective Interview: Andrea Bertoli of lastminute.com
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
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September 8, 2020
Partner Perspective Interview: Jeff Lobl of Delta Air Lines
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
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June 23, 2020
Hospitality’s conundrum: the opportunity to transform vs familiarity of the old normal
Covid19. What is it? Crisis management or future proofing your business? Maybe a bit of both. Here is how you should think about it. Covid-19 has been a game changer, a wake-up call on so many...
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May 28, 2020
Pulling Together to Transform the Impossible into New Opportunities
As we navigate changes to our everyday lives as a result of COVID-19, the health of our many employees and their families remains a top priority. In addition, we stand firmly united and resolute in supporting...
Press Releases
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March 1, 2021
Kiwi.com partners with Sabre to expand its reach
BRNO, Czech Republic, and LONDON – March 1, 2021 – Kiwi.com, Europe’s fastest growing* online travel agency (OTA), and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced...
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February 16, 2021
Louvre Hotels Group chooses Sabre’s hospitality solutions to boost its strategic distribution transformation and support its development
SOUTHLAKE, Texas – Feb. 16, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a strategic long-term technology partnership with Louvre Hotels Group, Europe’s second-largest enterprise...
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January 25, 2021
WestJet renews SabreSonic agreement and selects Sabre’s technology solutions to enhance the guest experience
SOUTHLAKE, Texas – Jan. 25, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, and WestJet Airlines, one of Canada’s largest airlines, today announced the expansion of...
