Sabre Travel AI ™ a next-generation technology created for the travel industry
The latest in artificial intelligence technology will enable customers to take their retailing strategies to the next level.
Together, we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
From the Insights blog
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March 15, 2021
Looking beyond the crisis towards a new era of personalized travel
In an interview at ITB Berlin 2021, Sabre CEO Sean Menke outlined how he set up Sabre to enable change beyond the pandemic.
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March 3, 2021
The path toward transformation in travel
At the end of 2020, we introduced Sabre Travel AI ™–an industry-first Artificial Intelligence (AI)-driven technology platform created as part of a 10-year strategic innovation partnership with Google. Throughout 2021, we will explore the integration of...
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February 8, 2021
Sabre Developer Partner Network is Live
The advancement of technology over the years has allowed the travel agency business to evolve in order to find new ways to stand out amidst competition. Here at Sabre, we pioneer innovative opportunities to break down...
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January 21, 2021
Getting Smart Just Got Personal
Airlines are, more than ever, focused on capturing revenue in a highly-competitive marketplace – offering ancillary “add-ons” like extra legroom seats, additional baggage allowance and trip insurance. A year into the global Covid-19 crisis, this incremental...
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December 9, 2020
Expert Q&A: Comparison shopping made easy with the new airline storefront
Air shopping has become increasingly complex, with many airlines using branded fares and air extras to differentiate their products and increase traveler value. As a result, travel buyers need a solution that enables like-for-like comparison across...
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October 7, 2020
Offer Management – Optimizing Airline Ancillary Bundles Based on Customer Preferences Part 3 of 3: Experimentation Engines
This article is the final of a three-part series on optimizing airline ancillary bundles based on customer preferences. In Part 1, we discussed data collection and customer segmentation methods. In Part 2, we met traveler Caroline...
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October 5, 2020
Partner Perspective Interview: Andrea Bertoli of lastminute.com
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
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September 8, 2020
Partner Perspective Interview: Jeff Lobl of Delta Air Lines
The following Partner Perspective interview is part of a series of virtual discussions hosted by Sabre’s Emma Wilson, VP Marketing, on the topic of Distribution Dynamics. Together with industry leaders and valued partners across airlines, agencies,...
Press Releases
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April 8, 2021
JetBlue implements Sabre Revenue Optimizer solution to gain real-time visibility into market activity
SOUTHLAKE, Texas – April 8, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, and JetBlue Airways, a major carrier in the U.S., today announced the airline’s successful technology...
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April 7, 2021
Singapore Airlines successfully migrates to Sabre’s advanced, next generation Crew Manager solution
SINGAPORE – April 7, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced that Singapore Airlines has successfully migrated to Sabre’s new generation Crew Manager solution....
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April 1, 2021
Sabre helps Kanoo Travel develop customized technology to drive recovery in the Middle East
MANAMA, Bahrain and SOUTHLAKE, Texas – April 1, 2021 – Kanoo Travel, the largest travel company in the Middle East, has extended its 25-year partnership with Sabre Corporation (NASDAQ: SABR), a leading software and technology provider...
