Explore the path to offers and orders
Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you.

Partnering to make travel smarter and faster

Seamless retailing, distribution and fulfillment
across the value chain
Together,
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
Industries
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
Airlines
Corporations
Travel Suppliers
Hoteliers
Developers

As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.
– Navin Chellaram, General Manager, Cathay Pacific

Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.
– Dave Harvey,Vice President, Southwest Airlines

Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.
– Fred Lalonde, CEO and co-founder of Hopper

The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.
– Dinesh Poojary, General Manager, Eihab Travels

This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.
– Monique Fung, Asst. Director of Distribution, Cordis Hong Kong

Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.
– Terrence Wu, Corporate Director of Digital Marketing & eCommerce, Capella
Innovation
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Latest News
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
Insights Blog
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Article
December 15, 2023
Empowering mindful innovation – the crucial role of responsible AI
Artificial Intelligence (AI) has become a transformative technology across various industries, including the travel sector. It has the potential to revolutionize customer experiences, enhance personalization, and improve operational efficiency. However, the rapid advancements in AI also…
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Article
November 28, 2023
World’s first transatlantic flight powered completely by sustainable fuels takes off today!
Flight 100Image credit: Virgin Atlantic Virgin Atlantic Flight 100 flying from London to New York
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Article
November 3, 2023
Global Responsible Tourism Award Winners Showcase Best Practice
Community-led excursions in Cape Town, glass recycling as a tourist attraction in Eswatini and agriculture connections in India are among the inspiring winners of this year’s Global Responsible Tourism Awards which showcase the world’s change makers…
Press Releases
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Press Release
January 9, 2024
Sabre e IAG amplían su asociación con un acuerdo de distribución plurianual que incluye contenidos NDC
LONDRES y SOUTHLAKE, Texas – 9 de enero, 2024 – Sabre Corporation (NASDAQ: SABR), proveedor líder de software y tecnología para el sector mundial de los viajes, ha firmado un acuerdo de distribución plurianual con International…
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Press Release
January 9, 2024
Sabre and IAG expand partnership with multi-year distribution agreement including NDC content
LONDON and SOUTHLAKE, Texas – Jan. 9, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, has entered into a multi-year distribution agreement with International Airlines Group (IAG) that…
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Press Release
December 14, 2023
Eleventh-hour Christmas shoppers are driving a boom in hotel gift card sales, according to insights from Sabre
SOUTHLAKE, Texas – December 14, 2023 – Hoteliers using Sabre technology to sell gift cards and experiences have their biggest shopping moment of the year in the hour before midnight on Christmas Eve, according to insights from…
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Press Release
December 6, 2023
Sabre activates Lufthansa Group’s NDC content in the GDS
Following the launch in Italy, Lufthansa Group’s NDC offers are expected to be made available globally in the first half of 2024 SOUTHLAKE, Texas – Dec. 6, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and…

