THE
FUTURE
IS
PERSONALIZED
Virgin Australia soars with Retail Intelligence
As airlines enhance their retailing capabilities, travelers expect highly personalized experiences. For Sabre, and our airline partners, it’s simple: the most relevant offers drive the highest conversion.
RETAIL STRATEGY WITH A HIGHER IQ
Break free from static pricing rules to dynamically match offers to travelers across all channels with Sabre Retail Intelligence. Combining Sabre’s deep industry expertise with Google Cloud’s state of the art AI technology and machine learning capabilities, Retail Intelligence is the result of our ongoing strategic relationship and shared innovation framework that is creating the future of travel
ACHIEVING REAL RESULTS
based on production implementation
with partner airlines (not a simulation)
Sabre Ancillary IQ™
up to 10% revenue uplift*
in incremental ancillary revenue opportunities created by Sabre Ancillary IQ™
Sabre Air Price IQ™
up to 3% revenue uplift*
in airfare revenue opportunities created by Sabre Air Price IQ™
Sabre Upgrade IQ™
up to 20% revenue uplift**
in incremental upgrade revenue opportunities created by Sabre Upgrade IQ™
*Results are based on production implementation of partner airline customers and vary, depending on price sensitivity in the market.
**Results are based on proof-of-concept testing with airline partners.
A NEW SUITE OF AIRLINE RETAIL PRODUCTS
Retail Intelligence is a suite of scalable products that use real-time industry insights and advanced machine-learning models to increase revenue opportunities by moving from static pricing rules to targeted real-time offers. The first two products in the suite are Air Price IQ and Ancillary IQ.
Sabre Air Price IQ™
Increase pricing agility and precision with dynamic pricing of airfare based on traveler and marketplace context.
Sabre Ancillary IQ™
Optimize ancillary offers and provide more traveler choice with dynamic pricing of individual and bundled ancillaries.
Sabre Upgrade IQ™
Provide travelers the opportunity to bid for an upgrade at any pre-travel stage to generate incremental upgrade revenue.

Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.
– Jiří Marek, CEO, Air Serbia
DISCOVER MORE
How airlines use artificial intelligence to unlock new revenue opportunities
Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue opportunities to the airline, and how Sabre is supporting that with its Retail Intelligence suite of products.
Introducing Sabre Travel AI™
What do you get when you combine the software and technology expertise of Sabre with the artificial intelligence and machine learning capabilities of Google Cloud? Sabre Travel AI: AI-driven technology that learns continuously from consumer behavior, helping travel businesses redefine their retailing and customer strategies.
Open for business today, with the tech you need for tomorrow
To bring more compelling, personalized content to your customers your technology needs to adapt. We believe the future of airline retailing is enabled by offers and orders, and Sabre has the expertise and strategy to help you get there. Turn vision in to reality, at a pace that matches your business. Learn how in our strategy guide for airlines.
Three ways airlines can offer more value, more choice and generate more revenue – Part 1
To bring more compelling, personalized content to travelers, airlines need technology that can adapt to changing market dynamics. At Sabre, we believe this future is powered by a shift to offer and orders that gives airlines the intelligence and insights they need to compete for and retain today’s modern traveler.
Three ways airlines can offer more value, more choice and generate more revenue – Part 2
In the first installment in this blog series, Sabre’s Bhaskara Guntreddy explored how innovation, experimentation and partnership underpins the path to growth.
In part two, Bhaskara explores how offering greater choice, and the ability to experiment with offers using Sabre’s travel retail solutions, plays a key role in meeting traveler demands for affordability, speed, and quality.
Three ways airlines can offer more value, more choice and generate more revenue – Part 3
Part two of this three-part blog series looked at how the ability to experiment with offers, using Sabre’s travel retail solutions, plays a key role in meeting traveler demands for affordability, speed, and quality. In the final installment of this series, Sabre’s Bhaskara Guntreddy dives into the power of partnerships. Partnership led to the creation of Sabre Retail Intelligence and plays a major role in how airline customers use the technology.