Sabre Ancillary IQ™
Dynamically optimize individual or bundled ancillaries to generate revenue uplift
Virgin Australia soars with Ancillary IQ™
Traditionally, airlines have relied on pre-defined, static pricing rules that limit the incremental revenue that can be generated through ancillaries. It no longer has to be that way. Dynamic pricing continually analyzes and optimizes pricing to seamlessly deliver targeted ancillary offers at scale.
up to 10% revenue uplift*
in incremental airlines ancillary revenue opportunities created by Ancillary IQ
*Results are based on production implementation of partner airline customers
and vary, depending on price sensitivity in the market.
Product features
In-path machine learning
Transform shopping data into meaningful insights to deliver targeted offers and maximize revenue.
Airline-defined criteria
Empower airlines to bring their own data and criteria to Sabre’s machine learning to dynamically price airline ancillaries.
Multi-factor pricing engine
Increase productivity with an intuitive user interface that makes implementing or amending pricing strategies effortless.
Value measurement framework
Drive incremental revenue using Sabre’s value measurement framework that implements the individual pricing strategies of each airline.
What our customers are saying
Our purpose is to offer our passengers the best travel experience in the industry which is why the GOL brand has become synonymous with innovation and service. Having Sabre as our key technology partner helps us maintain our commitment to customers while continuing to grow our business. By adopting Sabre Ancillary IQ, we will be able to provide passengers with their preferred choices during the booking process across channels so they can create the unique experiences they want.
Renzo Mello, Director of Channels Sales, GOL Linhas Aéreas.
Our deeper alliance with Sabre will enable us to create better offers for customers, and then have the mechanism to ensure the right travel buyers and travelers can access them.
Dave Emerson, Chief Commercial Officer, Virgin Australia.