Elevate airline ancillary revenue strategies

with Sabre Ancillary IQ™

Dynamically optimize individual or bundled ancillaries to generate revenue uplift

Virgin Australia soars with Ancillary IQ™

Traditionally, airlines have relied on pre-defined, static pricing rules that limit the incremental revenue that can be generated through ancillaries. It no longer has to be that way. Dynamic pricing continually analyzes and optimizes pricing to seamlessly deliver targeted airline ancillary offers at scale.

up to 10% revenue uplift*

in incremental airline ancillary revenue opportunities created by Ancillary IQ

*Results are based on production implementation of partner airline customers
and vary, depending on price sensitivity in the market.

Create intelligent and personalized ancillary offers

Sabre Ancillary IQ™, part of the Retail Intelligence suite, considers passenger, trip and marketplace insights to present personalized airline ancillary products and bundles that travelers are most likely to purchase.

Embedded machine learning models, powered by Sabre Travel AI™, optimize all ancillary offers in real time, whether that be seats, bags, WiFi, lounge passes or any other airline ancillary you sell. Sabre Travel AI™ was developed as a result of our strategic partnership and co-innovation with Google.

Product features

In-path machine learning

Transform shopping data into meaningful insights to deliver targeted offers and maximize revenue.

Airline-defined criteria

Empower airlines to bring their own data and criteria to Sabre’s machine learning to dynamically price airline ancillaries.

Multi-factor pricing engine

Increase productivity with an intuitive user interface that makes implementing or amending pricing strategies effortless.

Value measurement framework

Drive incremental revenue using Sabre’s value measurement framework that implements the individual pricing strategies of each airline.

What our customers are saying

If you have additional questions about airline ancillaries, Ancillary IQ or want learn more about Sabre, please contact us.