The omnichannel distribution you want with the operational efficiency sellers need

NDC is an industry standard. Our vision is much broader – and we think airlines should think bigger, too. That’s what we mean by going beyond NDC. Helping airlines succeed with Offer and Order-based retailing, enabled by NDC, is a new chapter in our 60-year history of delivering industry solutions.

For airlines, Sabre serves as both an NDC airline IT provider and as an NDC aggregator–this means that not only do we help airlines create innovative NDC offers, but we also help them expand distribution reach through owned and third-party channels. Our precision and unwavering focus on performance mean that when you’re ready for NDC, we can help you scale it.

Increase revenue

Help your top and bottom lines take off by enabling the distribution of personalized offers across direct and indirect channels. 

Expand your reach

Access thousands of Sabre-connected travel sellers around the world.

Stand out quickly

Reduce time-to-market and differentiate your dynamic offers with rich content, including photos, text and real-time notifications.

Show up consistently

Increase merchandising parity across direct and indirect channels to provide a more consistent shopping experience.

Sharpen your technical advantage

Accelerate your journey toward Offer- and Order-based retailing with technology you can count on, powered by Sabre and Google.

Promote health and safety

Communicate up-to-date health and safety information to support duty of care responsibilities and enhance traveler peace of mind. 

NDC resources for Airlines

  • Article


    September 19, 2022

    Video: What we’ve learned since launching NDC

    We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,…

  • Article


    September 6, 2022

    Video: Why is NDC still a hot topic?

    An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is…

  • Article


    August 31, 2022

    Video: NDC roadmap highlights with Kathy Morgan

    2022 is a very exciting year for Beyond NDC! We think about progress in this area across three key dimensions. One is around airline integrations the second is around market expansion and the third is around…

  • Article


    July 19, 2022

    Avianca opens access to NDC content

    We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel…

  • Article


    July 11, 2022

    Finnair plans for NDC rollout

    We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we…

  • Article


    May 19, 2022

    Booking classes and fare filing—will those evolve too?

    As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in.  We’ve previously outlined that this future model will bring about a streamlining of…

Airline Retailing Maturity index

Sabre is recognized as a system provider for both airlines and travel sellers in the IATA Airline Retailing Maturity (ARM) index, leading the industry in capabilities available as a seller.