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The transformation starts here

Originally published in September 2023, this phased transition guide explores the different paths airlines can take on their journey toward a world of offers and orders.

Now, we invite you to explore SabreMosaic, our revolutionary airline retail platform that is ready to support your transition today.


IATA’s business case on the value creation as a result of retailing transformation validates projections from the 2019 McKinsey report to arrive at a benefit of $7 per passenger per year — or $40B — by 2030.

How did IATA and McKinsey arrive at these numbers, how realistic are they and what do airlines need to do to claim their share of the retailing prize?

The offer order transition won’t happen overnight

As this transformation is unlike anything the industry has undergone before – both in terms of scope and complexity – airlines must adopt the mindset that they will be operating in a semi-permanent state for a longer period compared to a traditional tech system transition. Keeping the end vision in mind is important, but airlines must adjust their focus towards the mile markers and incremental outcomes along the journey.

Sabre has created a flexible four-phase transition pathway to move airlines from where they are today (traditional PSS) towards their specific modern retailing goal (offers and orders). Our roadmap ensures that our airline partners can each choose the best transition route to arrive at the retail destination that’s right for them.

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Our phased transition approach focuses on flexibility while safeguarding against risks

Choosing the right tech partner is critical to retailing transition success. Sabre understands the commercial realities airlines face as well as how to balance needs of different parts of their organizations to deliver the transition path each airline requires.

Talking transformation

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