We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines.

Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel buyers and agencies with long-term access to relevant content and choices–powering future revenue growth while reaching new market segments.

Avianca will also distribute its New Distribution Capability (NDC) content through the Sabre marketplace. We will communicate all operational details about market activations closer to launch.

Avianca will join other airlines, including Qantas, Singapore Airlines, and Qatar Airways, that already make their NDC content available through Sabre and are advancing the adoption of offer and order-based travel retailing. For more on what leaders from both Avianca and Sabre have to say about this announcement, check out the official press release.

Looking for more detail? Check out our resources for getting started with NDC:

  • NDC

    February 2, 2022

    Get NDC ready: strategies for jump-starting your journey

    2021 was a big year for NDC, from content launches to new capabilities. So how can we keep up the momentum in 2022? In our December 2021 webinar–NDC is NOW–Rolando Philps, Senior Director of NDC Product…

  • NDC

    January 5, 2022

    New Distribution Capability

    What is NDC? IATA New Distribution Capability (NDC) is an XML-based data transmission standard that modernizes the way travel suppliers, sellers and buyers communicate with each other to conduct business. This standard supports the distribution of…

  • NDC

    November 18, 2021

    How to shop and book NDC offers in GetThere

    NDC offers are now live in GetThere! The new capabilities allow corporate travel managers to offer more flexibility and choice to their travelers. After a booking is made, Travel Management Companies will be able to fulfill…

  • NDC

    August 2, 2021

    Video: Get started with NDC content in Sabre Red 360

    Start booking NDC offers in Sabre Red 360 Review: Read the NDC airline entries on Sabre Central Marketplace. As needed, discuss your plans to activate NDC capabilities with your mid and back-office application and online booking…