When travel stopped,
we kept going
Sabre continues to develop solutions that prepare our customers for market recovery and meeting the changing demands of travelers around the world.
Providing support across the entire travel ecosystem
Because today’s travelers want and expect their experiences to be personalized, Sabre is making it possible to harness the power of data and offer the solutions your customers want most. Our holistic approach allows you to unlock new opportunities to engage with travelers, drive revenue, and gain an edge in the ultra-competitive travel and hospitality industries.
Utilizing AI technology to drive revenue and reduce costs
Innovative products from Sabre empower airlines, hoteliers, agencies and other travel partners all over the world to retail, distribute and fulfill travel. Our vision is to use emerging technologies to enhance these products, providing ways for you to establish more revenue streams and optimize operations. With our proven, scalable toolkit for travel, business teams can respond quickly to market conditions while technical developers can quickly and seamlessly integrate new capabilities into existing product portfolios.
Transforming travel technology since 1964
From being the first to introduce automation into travel solutions to leading the way into personalized travel, we’ve made headlines with our innovative technology, pioneering firsts and strong partnerships across the travel landscape.
Join Our Journey
With tech and non-tech opportunities available, we’re looking for inspired, curious and innovative people to Join Our Journey.
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Latest Insights
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September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,…
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July 26, 2021
Booking Southwest content in Sabre just got easier
Today marks a huge milestone for both Sabre and Southwest Airlines. As of July 26, 2021, Sabre-connected agencies and travel buyers can enjoy enhanced connectivity when booking Southwest content in the Sabre GDS! This new distribution…
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July 19, 2021
Part 2: How technology powers personalization to meet travelers’ needs
As outlined in our last post, we are operating in a highly digitalized world with rapidly evolving consumer expectations. This has only become more pronounced over the past year. Travelers demand choice and are looking for…
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July 19, 2021
Graduate Students Enhance Flight Paths with New Perspectives
Over the last six years, Sabre has engaged in research with graduate students at The University of Texas at Austin. This mutually beneficial partnership allows our team to get additional perspectives on current industry challenges, while…
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June 30, 2021
Flipping the industry trend: Southwest Airlines’ shift to indirect distribution
Southwest Airlines has been our partner for 26 years, so we’ve seen up-close how the airline has grown and transformed over the years. Kevin Crissey, VP Investor Relations for Sabre, recently sat down for a virtual…
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June 13, 2021
How agencies can drive value through technology: Part 1
While the pandemic has created unprecedented challenges for the global travel industry, it has also provided the opportunity to innovate, realign and come out stronger on the other side. In the current market, agencies are finding…
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June 11, 2021
Coming Together for Colleagues and Communities
One of the many things that makes Sabre special is our rich history of volunteerism and charitable giving. We reached a noteworthy milestone this past May, celebrating 20+ years of team members coming together to support…
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March 15, 2021
Looking beyond the crisis towards a new era of personalized travel
In an interview at ITB Berlin 2021, Sabre CEO Sean Menke outlined how he set up Sabre to enable change beyond the pandemic.
Press Releases
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September 28, 2021
Sabre announces enhanced partnership with Shiji Distribution Solutions to enable hoteliers to access the lucrative Chinese travel market
SINGAPORE and BEIJING – 28 September 2021 –Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced partnership with Shiji Distribution Solutions to better connect hoteliers to the…
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September 16, 2021
Etihad and Sabre announce long-term partnership with key technology renewals
SOUTHLAKE, TEXAS and ABU DHABI – Sept.16, 2021 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a renewed technology agreement with Etihad. Under the new agreement, Etihad will continue leveraging a suite of…
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September 9, 2021
Brazil’s GOL Linhas Aéreas now fully powered by Sabre’s passenger service system
SOUTHLAKE, Texas AND São Paulo – Sept. 9, 2021 – Sabre Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, today announced the successful migration of GOL Linhas Aéreas, Brazil’s largest domestic airline,…
Upcoming Events
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October 11, 2021
HEDNA Global Distribution Conference | Miami
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October 26, 2021
IATA Digital, Data and Retailing Symposium | Madrid
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November 1, 2021
WTM | London