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Article
March 8, 2023
How airlines use artificial intelligence to unlock new revenue opportunities
Sabre in conversation with Air Serbia Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue...
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Article
March 6, 2023
Easy does it: the importance of seamless fulfilment in a modern retailing world
In our airline strategy guide, we explored how Sabre’s vision is to provide airlines with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of tailored offers across...
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Article
February 27, 2023
Non-personalization: the key to retailing success for airlines?
Ice-climbing, high-altitude mountaineering, whitewater kayaking, backcountry skiing, ultra-endurance running and mountain biking are just a few of the activities I enjoy during my free time. It would be easy for those who don’t know me to...
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Article
February 3, 2023
Necessity is the mother of invention
I’ve always been fascinated by technology, even from a young age. I grew up in Eastern Europe, in what was then Czechoslovakia, and as a teenager at boarding school I loved nothing more than spending my...
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Article
January 31, 2023
Choice: why more is sometimes less
In our airline strategy paper, we explored how Sabre’s end-vision is to provide airlines of all sizes with a flexible offer and order ecosystem that intelligently enables them to retail and distribute a broad choice of...
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Article
January 10, 2023
Winner winner chicken dinner! How data science and experimentation can help airlines beat the odds
We’ve all heard the saying ‘the house always wins’. In a casino, the games are designed so that the house (i.e., the casino owners) will always net a profit, regardless of the successes of the patrons....
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Article
November 21, 2022
3 lessons from Star Wars that point to the future of travel retailing
Few movies have achieved iconic status and stood the test of time quite as well as Star Wars. In fact, the Star Wars franchise, created by George Lucas in the 1970s, is one of the most...
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Article
October 26, 2022
How the right equipment holds the key to optimal performance
…and how it’s essential to airlines seeking to become advanced retailers Many cyclists, myself included, are (willing) victims of the mentality that the right number of bikes to own is n+1. In other words, I always...
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Article
October 12, 2022
How experimentation delivers results for athletes
…and how it can help airlines achieve their retailing ambitions I recently wrote about intelligent technology and its role in the airline industry, I looked at how the practical application of data science using Google Cloud’s...
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Article
September 22, 2022
How data helped me conquer the Leadville Trail 100 MTB
…and how it can help airlines become advanced retailers The tipping point I’ve worked in the travel industry for more than 15 years, witnessing first-hand many ups and downs and supporting customers through critical technology projects....
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Article
September 8, 2022
5 reasons why LCCs are best placed for advanced retailing
For many organizations and industries, the word ‘change’ often carries with it a negative emotional reaction: fear, anxiety, resistance. We understand that Low-Cost Carriers are often the exception that proves the rule – embracing change and...
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Article
April 13, 2022
Why should airlines care about offers and orders?
In part one of our new series, we examined how transitioning to an offer and order model would greatly enhance the traveler experience by addressing key pain points. Now, we turn our attention to airlines, exploring...