Retailing & Merchandising

Retailing is the process of selling services to the traveler through multiple channels. Online inventory has made it much faster and efficient to book and sell travel content through whichever channel customers prefer. Merchandising is the many efforts made to sell products and services at retail. This has been a recent focus across the entire travel industry to build particular packages and target travel offerings to specific travelers. For insight into how travel brands use retailing and merchandising to boost sales and traveler satisfaction, read on!