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Article
July 19, 2022
Avianca opens access to NDC content
We’re excited to share the news of our multiyear distribution agreement with the largest flag carrier in Colombia, Avianca Airlines. Avianca selected Sabre’s global distribution system (GDS) to distribute its flights and services, providing Sabre-connected travel...
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Press Release
July 19, 2022
Avianca signs new multi-year distribution agreement with Sabre to drive agency sales and revenue growth
SOUTHLAKE, Texas – July 19, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution agreement with Avianca, the largest flag carrier in Colombia, which...
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Article
May 19, 2022
Booking classes and fare filing—will those evolve too?
As you’ve probably gathered by now, IATA’s vision for a future based on an offer and order model is coming—and we’re all in. We’ve previously outlined that this future model will bring about a streamlining of...
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Press Release
June 20, 2022
Cathay Pacific Airways extends partnership with Sabre to distribute NDC content through the travel technology leader’s extensive marketplace
SOUTHLAKE, SINGAPORE and HONG KONG – June 20, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced relationship with Cathay Pacific Airways, which will give Sabre-connected travel agencies...
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Article
September 23, 2020
Driving NDC forward as an Airline IT provider
Companies across the travel industry are monitoring airline booking volumes to gauge the pace of recovery. To address the low booking environment, some airlines are focusing on cutting costs. However, innovation in times of uncertainty often reveals powerful new...
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Article
October 6, 2021
Emirates will distribute NDC content through the Sabre Central Marketplace
Today, October 6, 2021, Sabre announced a new distribution agreement with Emirates which reinstates access to the airline’s content in the Sabre travel marketplace. This multi-year agreement will provide Sabre-connected travel buyers and agencies with long-term...
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Article
September 8, 2021
Finnair NDC pilot is live
We’re now piloting NDC offers from Finnair! With Finnair’s extensive network covering destinations in Europe, Asia and North America, access to the carrier’s NDC content is expected to be highly relevant to travel buyers in the...
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Article
July 11, 2022
Finnair plans for NDC rollout
We are pleased to announce that Finnair (AY) and Sabre plan to make the airline’s NDC content available through the Sabre travel marketplace later this year. Finnair plans to activate global markets in phases, and we...
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Article
January 16, 2019
Four steps to get started on your NDC journey
The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? At...
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Article
March 29, 2021
Going Beyond NDC in 2021
As 2020 fades further into the rearview mirror, NDC remains a priority for Sabre as we look toward travel recovery in 2021 and beyond. We continue to be well-positioned, as both an aggregator and airline IT...
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Article
September 1, 2021
New distribution agreement with Qatar Airways
On August 31, 2021, we announced our new distribution agreement with Qatar Airways, strengthening our partnership so the airline can enjoy Sabre’s global reach and leading position in corporate travel. We’re particularly excited about our implementation...
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Article
January 6, 2021
New distribution agreement with the Lufthansa Group
Sabre has concluded a new distribution agreement with the the Lufthansa Group, to include Austrian Airlines (OS), Lufthansa (LH), SWISS (LX), Air Dolomiti (EN) and Brussels Airlines (SN), ensuring uninterrupted access to the airline group’s traditional (EDIFACT) content, currently...