Retailing & Merchandising

  • Article

    April 23, 2013

    A Mickey Mouse business?

    Retailers outside of the travel industry verticals have evolved the way in which they sell products and services, and now consumers expect airlines will merchandise in the same way. Airlines must focus on becoming better retailers,...

  • Article

    May 1, 2013

    Travelocity debuts new weekly orgininal web series

    “Let’s Roam” Travelocity has unveiled its original weekly web series titled “Let’s Roam,” hosted by Senior Editor, Courtney Scott. From hidden cultural gems and must-try food finds, to spectacular scenery and encounters with locals, “Let’s Roam”...

  • Article

    May 6, 2013

    An e-Commerce marketplace built on robust technology

    The importance of an airline’s e-Commerce strategy cannot be understated.  Successful airlines must build their direct channel to serve travelers as a retailer. This infographic highlights some of the critical parts to meet the needs of...

  • Article

    May 7, 2013

    Sabre’s Custom Offers means personalized travel shopping

    Sabre today announced the launch of Custom Offers for hotels, which creates personalized offers based on individual traveler and shopping information. Hoteliers have the ability to create an endless number of unique, personalized offers such as special rates, room...

  • Article

    May 13, 2013

    Learn how Custom Offers moves travel forward

    Sabre’s Shelly Terry explains to Travel Weekly the benefits to airlines and travelers from the newest merchandising capability, Custom Offers. Check out more here:

  • Article

    May 23, 2013

    JetBlue: Airlines shouldn’t compete over ‘nicest prison cell’

    Intersting perspective from JetBlue on marketing their customer experience and how they approach managing ancilaries. Read more in Skift.

  • Article

    June 17, 2013

    Paying for thin air

    The debate about ancillary fees rages on.  IATA’s New Distribution Capability, whilst still in its very early stages, is certainly adding interest to the year so we can be grateful for that. But I do wonder...

  • Article

    June 27, 2013

    Should travel agents be compensated for selling airline ancillaries?

    The high value and big impact on revenue of airline ancillary products continues to be a key driver for global carriers and now, more than ever, many global airlines are embracing the value travel agents and...

  • Article

    December 17, 2013

    Travel Agents Can Now Book / Purchase Air New Zealand’s Skycouch via Sabre

    Sabre connected travel agents (in applicable markets) now have the ability to reserve and purchase Air New Zealand Skycouch. Skycouch is a row of three Economy seats that can transform into a flat space with just...

  • Article

    April 15, 2014

    Trend Tuesday: When advertisers “Hijack”

    On the Monday following the Super Bowl every year, a lot of attention turns to the television commercials aired during the big game.  While highlights of the game are still being replayed on ESPN and others’...

  • Article

    March 3, 2015

    Focus is on personalisation as Sabre reinvents travel at TTE

    Personalisation has been the buzzword in travel for a while now.  As consumers, we are expecting a superior and more tailored service from our airlines and hotels.  And it is technology that will help us get...

  • Article

    May 26, 2015

    Sabre France to host #TravelTechParis

    On May 27, Sabre France, in conjunction with French media Travel on Move (TOM) will host a thought-provoking evening at NUMA – #TravelTechParis. The event will include several influencers from both the travel and technology industry...