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Article
April 13, 2022
Why should airlines care about offers and orders?
In part one of our new series, we examined how transitioning to an offer and order model would greatly enhance the traveler experience by addressing key pain points. Now, we turn our attention to airlines, exploring...
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Article
March 24, 2022
The Future of Travel Retailing: Elevating the Passenger Experience
Sabre is forging ahead in its ambition to modernize travel industry standards and accelerate retailing transformation, standing shoulder-to-shoulder with IATA in a shared vision for the future. Over the coming weeks, we will lead you step-by-step...
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Article
January 23, 2018
Cost is still king for travelers – but how you deliver the lowest fare is key
Travelers are becoming more demanding. They want personalized travel experiences. They want convenience and the ability to book quick and simply. And they want to know they’re getting the best options available. It’s no surprise...
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Article
October 27, 2017
IATA WPS 2017: In aviation, the consumer is the disruptor
At this year’s IATA World Passenger Symposium in Barcelona, innovation in the aviation industry was at the heart of discussions. But when BBC anchor Aaron Heslehurst asked a panel of experts where that innovation will come...
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Article
June 24, 2016
New research: Hitting the personalization sweet spot for travelers through travel retail
The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands see the answer to this question...
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Article
March 31, 2016
3 Millennial trends to get you thinking about your payment process
In less than a decade, millennials will make up 75% of the global workforce. The generation of the confident and self-expressive “youngsters” born between 1980 and the early 2000’s will be the largest group of travelers...
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Article
March 31, 2016
Travel hacker? Status chaser? New airfare search app uses cost of miles earned as search criteria
Travel inspiration is often a mixed bag. It’s not always simple and straightforward to explore potential trips without a fixed destination or specific date. Thankfully, Big Data is coming into the fold, powering new interfaces that...
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Article
March 1, 2016
#EducatingPiers: Four common travel myths busted
The UK travel industry was understandably riled after watching Piers Morgan’s rather ill-informed interview on Good Morning Britain with Association of British Travel Agents spokesman Sean Tipton. Irked by the perceived “price hiking” of travel during school...
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Article
February 25, 2016
Good (UX) design is great (enterprise) business
User experience is more than just a hot topic — it’s a revolution that is finally putting the user at the forefront of the product planning experience. No longer are product makers siloed from the end...
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Article
February 9, 2016
How corporate travel can meet the millennial compliance challenge
A new demographic of traveler has meant change for corporate travel managers handling business travel.
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Article
February 4, 2016
Beyond the industry milestone: American Airlines paid seats available in Sabre
The news so far has focused on innovation, company firsts, and partnership. It’s for a good reason. The availability of American’s Preferred and Main Cabin Extra Seats through Sabre’s travel marketplace using NDC-based technology standards represents...
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Article
December 2, 2015
Putting travelers first by putting airlines and agencies ahead [Air Merchandising Manifesto]
Content covered in the essay: Air merchandising business model: how it came about and why it’s here to stay How travelers benefit from airline merchandising strategies Airline benefits from the merchandising business model Huge opportunity for...