
UNLOCK YOUR FULL POTENTIAL
Achieve your growth ambitions and empower your Travel Counsellors to deliver exceptional traveller experiences. With Sabre’s industry-leading technology, you gain access to intelligent solutions designed to streamline operations, personalise offers and simplify complexity. Focused on your success, we provide the tools and support needed to create transformative moments for travelers. At Sabre, we are dedicated to empowering your Travel Counsellors to excel.
Seamless Content Orchestration
Access hotel, EDIFACT, NDC, LCC content and Payments through a single set of APIs. Empower your Travel Counsellors with more choice, flexibility, and control by simplifying complex integrations into one streamlined solution.
Smarter Lodging Personalisation
Leverage Lodging AI to deliver tailored lodging recommendations at scale. Improve hotel attachment rates, boost revenue opportunities and enhance customer satisfaction by matching travellers with the right properties, faster.
Confident Change Management
Navigate change with confidence. Our proven approach to change management ensures a smooth transition with minimal disruption, supporting your team every step of the way for faster adoption and long-term success.
LODGING, GROUND & SEA PRESENTATION
We appreciate your time, engagement and insights given during our meeting in Manchester on February 11 to discuss Lodging, Ground & Sea. You can review and download the presentation from our meeting below and explore sections of this page for more information how we can support you in delivering even more value to your Travel Counsellors.
Lodging AI: Personalised lodging, increased revenue
Powered by Sabre Travel AI™, Lodging AI helps your Travel Counsellors deliver smarter, more personalised lodging recommendations. By identifying the most relevant hotel options faster, your team can improve hotel attachment rates, enhance the traveller experience and unlock additional revenue opportunities. With AI-driven insights at their fingertips, Travel Counsellors can confidently offer the right lodging at the right time – boosting satisfaction, loyalty, and profitability.
Sabre Red Launchpad: Simplified workflows, smarter selling
Sabre Red Launchpad provides an intuitive, streamlined interface designed to simplify day-to-day workflows and boost productivity. By consolidating key booking functionalities into one easy-to-use platform, it reduces training time and ensures faster adoption. With guided processes and relevant content surfaced when it matters most, your Travel Counsellors can focus on what they do best – delivering personalised service, optimising sales opportunities and driving traveller satisfaction.
NDC as it should be
Integrating NDC does not have to be complicated or expensive if the right partners are involved. In fact, it’s the inclusion of the right partners – rather than flying solo – that will allow NDC to scale. With 50 airlines in our development pipeline, we can enhance Travel Counsellors’ NDC offering on your path to becoming a premium luxury tour operator. Explore the latest in our new eBook.
Explore Our Growing List of NDC Partners
Conversion Excellence and Ongoing Support
Our tailored implementation process is led by local experts and ensures alignment with your operational needs, minimising disruption to your Travel Counsellors’ operations.
Dedicated change management teams
Customised implementation programme
Onsite support and training during conversion
Follow-the-sun support 24/7 in 10 languages
Need a second opinion? Here’s a few..

We had resources sitting in excess of 18 countries, remotely across the globe, and were able to achieve a project that typically takes between nine and 12 months in just three months. To operate in a multitude of countries remotely, meet an accelerated project delivery timeline and to achieve all of this virtually is digital transformation at its best.
Herby Seedat
Chief Information Officer | BidTravel

Sabre leadership, account management and technical teams have always been incredibly responsive and also very interested in what we’re doing and how they can help. They’re curious about how we want to serve our customers both now and in the future, and that’s why they continue to be such a good partner. We’re constantly looking for new ways to partner and think beyond, to figure out the next mountain to climb in the industry together.
Kiera Haining
VP of Flights | Hopper

We turned to Sabre to act as a consultant and comprehensively audit the way we worked. Sabre spent time with all our teams to see how they worked. They looked at every process and worked with us, advising on how things could be improved. Sabre did a great job!
Amplitudes

Training and support have been excellent. Sabre has been very helpful every step of the way. Their team regularly visits our offices providing on-the-job training and really helping us bring home our long-term strategy and vision to the daily business. That level of partnership and support has been very important to us.
Petter Brodahl
Executive Vice President | Berg-Hansen

We’ve always felt Sabre was easier to do business with and had the best long-term vision for their travel solutions. Financials and tools have been a big part of it, and we knew Sabre would be by our side through any process.
Mimi Cleary
Vice President, Supplier Relations & Strategic Sourcing | Atlas Travel
Your Sabre team – committed to your success

Abdul Iyer
Vice President Operations and Strategy – EMEA

Nisha Botevyle
Director Strategic
Development EMEA

Neil Morgan
Principal Sales Lead – EMEA Strategic Growth

Benjamin Hockley
Senior Sales Manager UK and Ireland

Debbie Houghton
Travel Counsellors Dedicated Account Manager

Kristian Bosher
Manager Product & Technical Consulting

Fritz Oberhummer
Head Solution Architect EMEA

Luis Aparicio
Head of LGS Demand EMEA