Airline digital transformation, your way
Incremental change is relative to the starting point, organizational complexity, business appetite and desired goals for each individual airline. Sabre is prepared to pace with our airline partners to meet their specific aims and objectives, carefully balancing the (sometimes competing) needs of different parts of their organizations to deliver the transition path each airline requires.
A PATH TO PROFITS
IATA’s business case on the value creation as a result of retailing transformation validates projections from the 2019 McKinsey report to arrive at a benefit of $7 per passenger per year — or $40B — by 2030.
How did IATA and McKinsey arrive at these numbers, how realistic are they and what do airlines need to do to claim their share of the retailing prize?
The offer order transition won’t happen overnight
Sabre has created a flexible four-phase transition pathway to move airlines from where they are today (traditional PSS) towards their specific modern retailing goal (offers and orders). Our roadmap ensures that our airline partners can each choose the best transition route to arrive at the retail destination that’s right for them.
As this transformation is unlike anything the industry has undergone before – both in terms of scope and complexity – airlines must adopt the mindset that they will be operating in a semi-permanent state for a longer period compared to a traditional tech system transition. Keeping the end vision in mind is important, but airlines must adjust their focus towards the mile markers and incremental outcomes along the journey.
Our phased transition approach focuses on flexibility while safeguarding against risks
Choosing the right tech partner is critical to retailing transition success. Sabre understands the commercial realities airlines face as well as how to balance needs of different parts of their organizations to deliver the transition path each airline requires.
A smarter way to retail
The future of airline retailing is enabled by offers and orders, and Sabre has the expertise and strategy to help you get there. We’ve been busy laying technology foundations of an industry-leading offer- and order-based modern retailing solution. Learn more in our strategy guide for airlines.
Getting more offer-friendly to customers sets you down that path to generating revenue and starts building the appetite – and financial resources – for a new order management system. It’s a journey. It’s going to benefit customers, it’s going to bring in incremental revenue and overall it’s great for the industry.Umesh Chhiber, SVP Revenue, Retail, and Cargo – Oman Air
Airlines need to ask themselves ‘what is my willingness to change the organization, to change the business processes’. We don’t want to just recreate the existing complexity but with new technology. Opportunities to simplify must be identified and built into an airline’s transformation process.Daniel Friedli, Managing Director and Partner – Travel in Motion
I don’t think you’re ever done with digital transformation. It’s a muscle that you’re constantly building and you’re constantly honing to get better at.Kate Smaje, Senior Parter – McKinsey
July 27, 2023
Few movies have stood the test of time as well as Top Gun, and while I’ve let go of my childhood dreams of becoming a fighter pilot, I’m now focused on technological advancements in air travel…
July 14, 2023
Airlines are at a critical crossroads. They need to cut costs in the face of operational challenges such as staffing, rising fuel prices, and other disruptions – but in order to chart a path toward increased…
July 14, 2023
As traveler needs and expectations have evolved, there’s a need for airlines to identify smarter ways of working that increase profitability. The answer: a more modern airline retailing model enabled by offers and orders. To achieve…
Keep the lines of communication open
Fill out the form below and be the first to know when we release new information on emerging technology, upgrading of existing systems, or updates to our point of view on the future of travel retail.