Part two of this three-part blog series looked at how the ability to experiment with offers, using Sabre’s travel retail solutions, plays a key role in meeting traveler demands for affordability, speed, and quality. In the final installment of this series, Sabre’s Bhaskara Guntreddy dives into the power of partnerships. Partnership led to the creation of Sabre Retail Intelligence and plays a major role in how airline customers use the technology.
Partnerships that power next-gen travel retail solutions
Sabre Retail Intelligence is something we’re not only proud of for what it delivers to our customers, but also for how it was created. At Sabre we take a collaborative approach in working with our customers, always seeking to add more value as we develop solutions together. A transactional, supplier-and-customer relationship simply isn’t fit for purpose in a market that is as unpredictable and fast-paced as travel. That spirit of collaboration with our customers starts with the development of the technology behind the solutions we provide them.
Capabilities and opportunities
We built Sabre Travel AI™, the technology that powers Retail Intelligence, in partnership with Google Cloud. Google Cloud’s scalability and high availability, along with Google’s machine learning and toolkits, makes Sabre Travel AI a unique technology. It lets us deliver practical artificial intelligence solutions that are customized to each airline’s challenges and opportunities. There simply isn’t a better partner we could have chosen in terms of capability, or the way in which both companies work together.
That really shines through in the Retail Intelligence solutions. Ultimately, we’re able to offer airlines the benefit of the latest advances in artificial intelligence that they might not otherwise have access to. But the partnership story doesn’t begin and end with Google and Sabre – it extends to how we pursue next-gen travel retail solutions in true collaboration with our customers too.
Flexibility and evolution
In an earlier blog I discussed in detail with Air Serbia CEO Jiří Marek how we afford airlines the flexibility to use their own data in our Retail Intelligence products, something with which Air Serbia have realized tremendous value. That critical element – flexibility – is what makes truly future-proofed solutions, and real partnerships, that can navigate a rapidly changing travel retail landscape.
Sabre’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.Jiří Marek, CEO, Air Serbia
Value measurement is a great example of what this flexibility looks like. We are extremely open and transparent about what is working and what needs improving. That’s how we’re able to tackle challenges and maximize opportunities – a continuous learning mindset that is backed up by a flexible set of solutions.
This combination of market-driven data insights, operations research, and artificial intelligence is not only about delivering the travel retail solutions that are needed now. It’s also about a way of working, and an innovation framework, that future proofs our airline partners for what is coming in the travel retail future.
I’ve never been more excited about what is to come in travel retail based on the partnership effect of Sabre, Google and our customers truly working together to innovate. And I know our airline customers using Retail Intelligence feel the same based on their experience, and success, so far.
Bhaskara Guntreddy is Vice President of Product, Offer Optimization at Sabre. He’s an industry veteran with deep expertise in pricing and revenue management.
Check out the previous posts in this series:
April 20, 2023
Three ways airlines can offer more value, more choice and generate more revenue – Part 2
In the first installment in this blog series, Sabre’s Bhaskara Guntreddy explored how innovation, experimentation and partnership underpins the path to growth. In part two, Bhaskara explores how offering greater choice, and the ability to experiment…
April 19, 2023
Three ways airlines can offer more value, more choice and generate more revenue – Part 1
To bring more compelling, personalized content to travelers, airlines need technology that can adapt to changing market dynamics. At Sabre, we believe this future is powered by a shift to offer and orders that gives airlines…