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Press Release
April 11, 2023
Sabre launches United Airlines’ NDC offers to its global network of travel buyers
SOUTHLAKE, Texas – April 11, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and United Airlines, today announced the availability of United’s NDC offers through Sabre’s global...
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Press Release
March 29, 2023
Sabre and American Airlines set to go live with NDC content
SOUTHLAKE, Texas – March 29, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and American Airlines, today announced the availability of American’s NDC offers through Sabre’s global...
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Press Release
March 7, 2023
Sabre and Finnair launch NDC content to Sabre-connected travel agents
SOUTHLAKE, Texas, and HELSINKI – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, and Finnair, the flag carrier of Finland, have announced that Finnair’s New...
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Article
February 16, 2023
Stuck in the middle seat: how agencies can take control of their future
Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel...
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Article
February 15, 2023
Where will NDC take you in 2023?
NDC for travel sellers and corporate travel buyers One of the core promises of NDC is to provide travel sellers with expanded access to innovative content, which in turn, expands distribution reach for airlines. With a...
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Article
February 2, 2023
Is the NDC juice worth the squeeze?
I recently sat down with industry commentator and CEO of Agentivity, Riaan van Schoor, to discuss the current state of New Distribution Capability (NDC) adoption in the industry. In the 20-minute interview, we covered how NDC...
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Article
October 4, 2022
Booking NDC content is easy in the Sabre GDS. Here’s why.
Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.
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Article
September 30, 2022
Video: Realizing the value of NDC
Benefits that travel sellers will realize as they activate NDC A key benefit for travel sellers activating NDC is insights into the operational impact that NDC has and the ability to create an action plan to...
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Article
September 19, 2022
Video: What we’ve learned since launching NDC
We’ve been live with NDC since March 2021 Shopping response times need to improve As we’ve completed integrations with airlines, we continue to see challenges with getting shopping responses back in an acceptable time frame. So,...
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Article
September 6, 2022
Video: Why is NDC still a hot topic?
An initiative impacting the entire ecosystem We’ve seen NDC a lot of attention over the years, which is primarily because it’s a multi-faceted industry initiative that is impacting the entire ecosystem. At its core, NDC is...
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Article
August 31, 2022
Video: NDC roadmap highlights with Kathy Morgan
2022 is a very exciting year for Beyond NDC! We think about progress in this area across three key dimensions. One is around airline integrations the second is around market expansion and the third is around...
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Article
August 19, 2022
5 ways Corporate Travel Managers can make progress on NDC
NDC affects the entire travel value chain. Airlines are credited for creating the concept, but travel agencies, online booking tools and corporate travel buyers want to understand more clearly “what’s in it for them” and what...