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Press Release
October 5, 2023
LATAM and Sabre announce plans to distribute “NDC by LATAM” content, expand reach and boost sales
The airline will distribute both EDIFACT and NDC content through the Sabre global distribution system (GDS) Sabre and LATAM are already working on the integration of the carrier’s NDC content in the Sabre GDS. Implementation is...
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Article
September 10, 2023
Beyond NDC supports multi-passenger offers
The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC...
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Article
July 27, 2023
What Top Gun can teach us about the future of airline retailing
Few movies have stood the test of time as well as Top Gun, and while I’ve let go of my childhood dreams of becoming a fighter pilot, I’m now focused on technological advancements in air travel...
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Article
July 25, 2023
Building a strategy for modern agency retailing success
Modern travel retailing, enabled by offers and orders and enhanced with AI/ML solutions, presents new ways for agencies to interact with customers. To capitalize on new opportunities and stay competitive, agency leaders should consider implications to...
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Press Release
June 13, 2023
Sabre and Air Canada form strategic distribution and retailing partnership
New, multi-year distribution agreement includes full range of NDC-sourced Air Canada content for Sabre-connected travel agencies Long-term partnership ensures worldwide distribution via the Sabre travel marketplace Launch of Air Canada’s NDC content expected in the coming...
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Press Release
June 12, 2023
Sabre and Aeromexico launch NDC content to Sabre-connected travel agents
SOUTHLAKE, Texas – June 12, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and Aeromexico, Mexico´s global airline, announced today that the carrier’s NDC content is...
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Press Release
April 11, 2023
Sabre launches United Airlines’ NDC offers to its global network of travel buyers
SOUTHLAKE, Texas – April 11, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and United Airlines, today announced the availability of United’s NDC offers through Sabre’s global...
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Press Release
March 29, 2023
Sabre and American Airlines set to go live with NDC content
SOUTHLAKE, Texas – March 29, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider to the global travel industry, and American Airlines, today announced the availability of American’s NDC offers through Sabre’s global...
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Press Release
March 7, 2023
Sabre and Finnair launch NDC content to Sabre-connected travel agents
SOUTHLAKE, Texas, and HELSINKI – March 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology company powering the global travel industry, and Finnair, the flag carrier of Finland, have announced that Finnair’s New...
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Article
February 16, 2023
Stuck in the middle seat: how agencies can take control of their future
Travelers dread the middle seat on a plane – they avoid it at all costs despite airline lotteries enticing passengers to choose it. The seemingly unfortunate position that passengers find themselves in has similarities to travel...
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Article
February 15, 2023
Where will NDC take you in 2023?
NDC for travel sellers and corporate travel buyers One of the core promises of NDC is to provide travel sellers with expanded access to innovative content, which in turn, expands distribution reach for airlines. With a...
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Article
February 2, 2023
Is the NDC juice worth the squeeze?
I recently sat down with industry commentator and CEO of Agentivity, Riaan van Schoor, to discuss the current state of New Distribution Capability (NDC) adoption in the industry. In the 20-minute interview, we covered how NDC...