Sabre and Wooba expanding Sabre’s NDC adoption in the Americas to better serve travel agencies

As a Sabre-authorized third-party developer, Wooba has implemented Sabre NDC APIs, enabling more agencies to enjoy access to NDC offers

SOUTHLAKE, Texas – March, 13, 2024 –  Sabre Corporation  (NASDAQ: SABR), a leading software and technology provider to the global travel industry, has partnered with Wooba, a prominent software development company based in Brazil, to provide more travel agencies in the region with access to Sabre-distributed NDC content through the integration of Sabre’s Offer and Order APIs. Sabre has 19 airlines that currently distribute NDC content through its travel marketplace.

Wooba has integrated Sabre’s NDC into Travellink, their front office system to help agencies optimize sales of air tickets, hotels and other services, which allows them to compare and book real-time NDC offers alongside traditional ATPCO/EDIFACT options, access more personalized content and new bundling opportunities.

“Going Beyond NDC is one of Sabre’s key priorities. It helps us usher in real-time retailing based on offers and orders for the travel industry overall. It also helps us accelerate the evolution of travel distribution. Providing third-party developers, like Wooba, with access to Sabre-distributed NDC content brings more benefits to our customers – efficient access to the NDC content they need, all in one place,” said Karina Fioranelli, director of sales and account management for travel agencies in Brazil, Sabre Travel Solutions.

A Sabre Authorized Developer since 2011, Wooba has 81 Sabre-connected agencies as customers, which are operating in Brazil, Mexico and the United States. The company provides technology solutions for ticket issuance, reservation management, content control, financial management, transactional security, and payments for consolidators, travel agencies, suppliers and distributors.

Sabre has entered into multiyear commercial agreements with many airlines to offer NDC content through its marketplace. With 19 airlines live, and more than 30,000 agency locations activated, Sabre is making NDC content available in over 150 markets, with 50 more carriers in the pipeline.

“The integration of Sabre-distributed NDC content in the Wooba platform contributes positively to the business environment of travel agencies and consolidators, allowing them to access this rich content with the same normalization, standardization and processes they’re familiar with. We are excited to enable them to easily compare and book the right option for their customers while maintaining the highest customer service standards travelers expect,” said Jackson Andrade, CEO at Wooba. “For us, it’s a strategic move and relevant to expanding our business in Brazil and in the Americas.”

“With the integration of the new NDC Sabre tool into Wooba, finding the best fare for your client has never been so easy and fast. Travel agencies can now ensure savings and convenience with each booking,” said Luis Agnaldo Nogoceki,operational supervisor at FRT Consolidadora.

“We are enthusiastic about the release of Sabre NDC in our Front Office Wooba after successful tests, as it fully meets our needs and expectations, streamlining searches and integrating with the back office and payment methods. We believe it is the future, and soon we will have a complete connection, offering even more autonomy to our clients and passengers,” added Rafael Monteiro, vice president at CNT.


About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit

About Wooba

Wooba is a technology company specializing in the travel industry. With 18 years of history, Wooba has been transforming the tourism sector. As a global content distributor in the travel domain, Wooba collaborates with suppliers, distributors, travel agencies, and startups, fostering new commercial initiatives. Their innovative solutions empower businesses to optimize processes, enhance sales, and provide personalized support to clients and suppliers. Wooba’s commitment to growth extends across the entire travel industry. For more info visit