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Article
January 23, 2018
Cost is still king for travelers – but how you deliver the lowest fare is key
Travelers are becoming more demanding. They want personalized travel experiences. They want convenience and the ability to book quick and simply. And they want to know they’re getting the best options available. It’s no surprise...
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Article
July 26, 2016
What would your airline be like if it had perfect customer memory?
Learning from others Creating customer-centric digital experiences isn’t something the airline industry is known for. In fact, a Sabre UK study found that only eight percent of people associate the airline industry with having personalized service....
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Article
June 8, 2016
The value of low fare search to corporate travel consultants
The right fare search can have a tremendous impact on the life of a corporate travel consultant. For example, low fares must be in compliance with company policies for the travel management company (TMC) and the...
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Article
May 3, 2016
Do you know the four criteria of true traveler-facing innovations?
When it comes to technology, travelers are beset with options. There’s an app for everything and no shortage of devices to run those apps. Then there is the technology that runs in the background, the solutions...
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Article
March 31, 2016
Travel hacker? Status chaser? New airfare search app uses cost of miles earned as search criteria
Travel inspiration is often a mixed bag. It’s not always simple and straightforward to explore potential trips without a fixed destination or specific date. Thankfully, Big Data is coming into the fold, powering new interfaces that...
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Article
March 1, 2016
#EducatingPiers: Four common travel myths busted
The UK travel industry was understandably riled after watching Piers Morgan’s rather ill-informed interview on Good Morning Britain with Association of British Travel Agents spokesman Sean Tipton. Irked by the perceived “price hiking” of travel during school...
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Press Release
February 4, 2016
Sabre and American Airlines cross technology milestone with launch of new merchandising capability
Sabre first to deploy NDC-based technology solution to sell American Airlines premium Preferred and Main Cabin Extra Seats to travel agents FT WORTH AND SOUTHLAKE, Texas – Feb. 4, 2016 – American Airlines and Sabre...
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Article
December 2, 2015
Putting travelers first by putting airlines and agencies ahead [Air Merchandising Manifesto]
Content covered in the essay: Air merchandising business model: how it came about and why it’s here to stay How travelers benefit from airline merchandising strategies Airline benefits from the merchandising business model Huge opportunity for...
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Press Release
October 8, 2015
Sabre signs distribution and merchandising agreement with Virgin Australia
Australian airline to gain insights, and market and sell fares and ancillaries through the Sabre GDS SOUTHLAKE, Texas – Oct. 8, 2015 – Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced...
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Press Release
June 29, 2015
Sabre delivers enhanced merchandising capabilities to airlines
Sabre Branded Fares utilizes industry technology standards to help airlines more rapidly and broadly deploy new products into the travel agency channel SOUTHLAKE, Texas – June 29, 2015 – Sabre Corporation (NASDAQ: SABR) has introduced an...
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Press Release
May 20, 2014
SWISS-BELHOTEL INTERNATIONAL PARTNERS WITH SABRE HOSPITALITY SOLUTIONS
HONG KONG, CHINA, May 20, 2014 – Leading global hospitality management chain Swiss-Belhotel International has teamed with Sabre Hospitality Solutions to deliver an advanced desktop and mobile online booking engine. Sabre, a top provider of hospitality...
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Press Release
April 30, 2014
Sabre now selling Etihad pre-reserved seats, pre-paid bags
Sabre travel marketplace provides seamless, efficient booking of airline’s ancillaries SOUTHLAKE, TEXAS, April 30, 2014 – Sabre Corporation (NASDAQ:SABR, “Sabre”), a global technology provider to the travel and tourism industry, is now selling Etihad’s Extra Legroom...