SOUTHLAKE, Texas, May 22, 2013 –Global travel technology company Sabre announced today it has signed a new, long-term, full content agreement with United Airlines. Sabre and the airline plan to work together to make United’s material ancillary products and services, including its Economy Plus seats, available in the Sabre global distribution system (GDS).
United’s published fares and inventory, as well as its material ancillary products and services that are distributed through Sabre, will be available to travel buyers worldwide who use the Sabre travel marketplace. Sabre and United currently are working to make United’s premium seat option, Economy Plus, available once again through Sabre.
United joins other global airlines that sell or expect to sell their ancillary products and services in the Sabre travel marketplace.
Sabre and United will co-develop solutions using next-generation technology that will permit United to offer more relevant personalized offers to their loyal customers. These advancements will also better promote and disclose the unique value of the airline’s different fare and ancillary products and services to travel agents with additional descriptive text and graphics for enhanced on-screen merchandising within the Sabre Red Workspace and through Sabre Web Services.
“Sabre will merchandise United’s complete range of fare offerings, including material ancillaries, into our marketplace in a way that will help differentiate them,” said David Gross, senior vice president, Sabre Global Supplier Distribution. “Sabre is committed to helping United more effectively market and sell its products and services to the broadest number of travelers.”
Doug Leo, United’s senior vice president of Strategy and Business Development said: “We look forward to this next chapter in distribution, where United and Sabre are better able to promote the airline’s growing portfolio of products and services through our travel agency partners where many of our highest value customers shop. Our new agreement with Sabre will support more personalization for travelers who wish to receive tailored offers, give travelers and agencies a richer experience, promote revenue growth, and improve United’s ability to connect with our customers.”