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future
  • Article

    Around the Industry

    January 29, 2020

    Addressing the flight shame movement

    Passengers are becoming more aware of the environmental impact of their air travel, while global passenger numbers are forecast to double to 8.2bn per annum by 2037. Meanwhile, the aviation industry supports 3.6% ($2.7T) of GDP,...

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  • Press Release

    Traveler Experience

    January 23, 2019

    Sabre reveals consumer trends to shape guest expectations in 2019 and beyond

    Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today released a study in partnership with TrendWatching, global consumer trends and insights experts, which reveals the top consumer trends that will shape...

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  • Article

    Around the Industry

    September 8, 2016

    Fifty years later: How Star Trek shaped the history of voice technology

    Today marks an auspicious day in the history of modern technology: September 8,1966 is when the first episode of Star Trek aired on television. This is significant, as the series was one of the most forward-looking views on...

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  • Article

    Traveler Experience

    June 2, 2016

    What this visionary film suggests about the future of augmented reality in travel

    Virtual reality has staked a claim on travel. Interactive, immersive technology aligns well with the objectives of travel marketers, making the medium ideal for marketing travel experiences of all kinds. While VR (and 360 video) have...

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  • Article

    Corporate Travel

    October 12, 2015

    Download the new Travel Manager 2020 infographic

    It is a challenging time to be a travel manager and the future of the role is daunting. Sabre and the GBTA Foundation recently launched the most comprehensive study to date on the role of the...

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  • Press Release

    Developers & Startups

    May 20, 2014

    Sabre unlocks possibilities in travel with new developer platform

    New developer tools enable users to create innovative travel offerings  SOUTHLAKE, Texas – May 20, 2014 – Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel and tourism industry, is launching a new developer...

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  • Article

    Traveler Experience

    May 13, 2014

    Trend Tuesday:  Custom Messaging and Personalization

    When it comes to personalization and custom messaging, I can’t think of a more frequently cited example than the 2002 Tom Cruise movie, Minority Report.  In the movie, Cruise’s character enters a Gap clothing store and...

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  • Article

    November 26, 2013

    Trend Tuesday: Predictive Intelligence gets personal

    Traditionally, the need for predicting the future has been associated with sophisticated business operations.  In the travel and hospitality industries, especially, we’ve come to rely heavily on forecasting to price products, maximize hotel revenue, and optimize...

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  • Article

    Traveler Experience

    September 12, 2013

    Shop Good. Do Good.

    Did you know that by learning about and respecting local cultures you contribute positively to local communities? It’s true! During your next trip make it a point to support localism by following these easy steps that...

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  • Article

    Traveler Experience

    September 3, 2013

    Trend Tuesday: Meet my new assistant

    A lot has been written recently about a category of software agent-based capabilities often referred to as ‘intelligent personal assistants.’ The most well-known ones – Apple Siri, Samsung S Voice, Google Now – are with us...

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  • Article

    Data & Analytics

    May 3, 2013

    Guest blog – 3D is the key

    Every time I walk into an electrical store I am drawn like a moth towards the big bright screens of the latest television sets (or “plasmas” as my 3 year old son refers to them because...

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  • Press Release

    October 31, 2012

    American Airlines and Sabre Holdings Issued The Following Joint Statement

    FORT WORTH, Texas / SOUTHLAKE, Texas – Sabre and American Airlines announce they have settled their disputes and have renewed their current distribution agreement for multiple years. American has also agreed to negotiate with Sabre for...

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