-
Article
January 29, 2020
Addressing the flight shame movement
Passengers are becoming more aware of the environmental impact of their air travel, while global passenger numbers are forecast to double to 8.2bn per annum by 2037. Meanwhile, the aviation industry supports 3.6% ($2.7T) of GDP,...
-
Press Release
January 23, 2019
Sabre reveals consumer trends to shape guest expectations in 2019 and beyond
Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today released a study in partnership with TrendWatching, global consumer trends and insights experts, which reveals the top consumer trends that will shape...
-
Article
September 8, 2016
Fifty years later: How Star Trek shaped the history of voice technology
Today marks an auspicious day in the history of modern technology: September 8,1966 is when the first episode of Star Trek aired on television. This is significant, as the series was one of the most forward-looking views on...
-
Article
June 2, 2016
What this visionary film suggests about the future of augmented reality in travel
Virtual reality has staked a claim on travel. Interactive, immersive technology aligns well with the objectives of travel marketers, making the medium ideal for marketing travel experiences of all kinds. While VR (and 360 video) have...
-
Article
October 12, 2015
Download the new Travel Manager 2020 infographic
It is a challenging time to be a travel manager and the future of the role is daunting. Sabre and the GBTA Foundation recently launched the most comprehensive study to date on the role of the...
-
Press Release
May 20, 2014
Sabre unlocks possibilities in travel with new developer platform
New developer tools enable users to create innovative travel offerings SOUTHLAKE, Texas – May 20, 2014 – Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel and tourism industry, is launching a new developer...
-
Article
May 13, 2014
Trend Tuesday: Custom Messaging and Personalization
When it comes to personalization and custom messaging, I can’t think of a more frequently cited example than the 2002 Tom Cruise movie, Minority Report. In the movie, Cruise’s character enters a Gap clothing store and...
-
Article
November 26, 2013
Trend Tuesday: Predictive Intelligence gets personal
Traditionally, the need for predicting the future has been associated with sophisticated business operations. In the travel and hospitality industries, especially, we’ve come to rely heavily on forecasting to price products, maximize hotel revenue, and optimize...
-
Article
September 12, 2013
Shop Good. Do Good.
Did you know that by learning about and respecting local cultures you contribute positively to local communities? It’s true! During your next trip make it a point to support localism by following these easy steps that...
-
Article
September 3, 2013
Trend Tuesday: Meet my new assistant
A lot has been written recently about a category of software agent-based capabilities often referred to as ‘intelligent personal assistants.’ The most well-known ones – Apple Siri, Samsung S Voice, Google Now – are with us...
-
Article
May 3, 2013
Guest blog – 3D is the key
Every time I walk into an electrical store I am drawn like a moth towards the big bright screens of the latest television sets (or “plasmas” as my 3 year old son refers to them because...
-
Press Release
October 31, 2012
American Airlines and Sabre Holdings Issued The Following Joint Statement
FORT WORTH, Texas / SOUTHLAKE, Texas – Sabre and American Airlines announce they have settled their disputes and have renewed their current distribution agreement for multiple years. American has also agreed to negotiate with Sabre for...