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Article
January 23, 2018
The best fare is a YES fare!
With travelers looking beyond the lowest fares to personalized travel experiences, it’s important for airlines to realize the benefits of offering ancillary content across all channels. Historically, air shopping has always been about providing the lowest...
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Article
July 19, 2016
Leading airlines must master these 5 core competencies to pull ahead
The trajectory of the global airline industry is like that of a plane. At times, it enjoys tailwinds that propel it through to profitability. At others, the industry struggles against hefty headwinds. This is the story...
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Article
April 5, 2016
Airline personalization moves into food with on-demand meals and pop-ups in the sky
Most passengers can recall the feeling of something just not tasting quite like it would on the ground — does gravy really taste that bitter? Maybe so. Science backs this up, confirming that the lack of...
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Article
March 1, 2016
#EducatingPiers: Four common travel myths busted
The UK travel industry was understandably riled after watching Piers Morgan’s rather ill-informed interview on Good Morning Britain with Association of British Travel Agents spokesman Sean Tipton. Irked by the perceived “price hiking” of travel during school...
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Article
December 2, 2015
Putting travelers first by putting airlines and agencies ahead [Air Merchandising Manifesto]
Content covered in the essay: Air merchandising business model: how it came about and why it’s here to stay How travelers benefit from airline merchandising strategies Airline benefits from the merchandising business model Huge opportunity for...
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Article
May 26, 2015
Sabre France to host #TravelTechParis
On May 27, Sabre France, in conjunction with French media Travel on Move (TOM) will host a thought-provoking evening at NUMA – #TravelTechParis. The event will include several influencers from both the travel and technology industry...
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Press Release
April 2, 2015
Transavia joins the Sabre travel marketplace
London, UK / Amsterdam Schiphol, the Netherlands – April 1, 2015 –Transavia, the Dutch based low-cost airline, and Air France-KLM subsidiary, has signed a technology agreement with global technology company Sabre, to make all its fares...
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Article
February 23, 2015
Sabre to #ReinventTravel at Travel Technology Europe 2015
Thanks to technology, travellers are on the cusp of something really exciting. That’s what Sabre will be demonstrating at this year’s Travel Technology Europe on 25th – 26th February 2015, when it will be hosting the...
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Press Release
April 30, 2014
Sabre now selling Etihad pre-reserved seats, pre-paid bags
Sabre travel marketplace provides seamless, efficient booking of airline’s ancillaries SOUTHLAKE, TEXAS, April 30, 2014 – Sabre Corporation (NASDAQ:SABR, “Sabre”), a global technology provider to the travel and tourism industry, is now selling Etihad’s Extra Legroom...
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Press Release
March 13, 2014
Qantas’s premium seats now available in Sabre
Sabre travel marketplace provides seamless, efficient booking of airline ancillaries SOUTHLAKE, TEXAS, March 13, 2014 – Sabre, a global travel technology company, is now selling Qantas’s Advance Seat Selection. The airline is selling its ancillary product...
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Article
December 17, 2013
Travel Agents Can Now Book / Purchase Air New Zealand’s Skycouch via Sabre
Sabre connected travel agents (in applicable markets) now have the ability to reserve and purchase Air New Zealand Skycouch. Skycouch is a row of three Economy seats that can transform into a flat space with just...
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Press Release
November 19, 2013
Sabre and Avis Budget Group enhance booking capability for travel agents
Ancillary Product Confirmation Now Available via Sabre “Car Extras” SOUTHLAKE, Texas and PARSIPPANY, N.J., Nov. 19, 2013 — Sabre, a global technology company, and Avis Budget Group, Inc. (NASDAQ: CAR) have teamed up to provide Avis...