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Travel Trends


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Travel Trends
  • Article

    January 20, 2017

    2017 is the year to try digital realities

    With many new technologies, a few words are sufficient to explain the change: more pixels, wireless charging, faster Internet. But digital realities (virtual, augmented, and merged reality) are inherently about immersion and sensory engagement. These visceral...

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  • Article

    November 16, 2016

    Actionable: 5 technologies that will absolutely impact your business in 2017

    Strategizing for the future requires an understanding of the technology trends driving the travel industry. But technology is moving so quickly, just trying to keep up with trends – much less analyze their impact on travel...

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  • Press Release

    November 6, 2019

    Almost Two-Thirds of Middle Eastern Adults Would Pay Between $101 – $500 Extra for a “Personalized” Travel Experience, Sabre Research Reveals

    New online research by  Sabre Corporation (NASDAQ: SABR), the leading global travel technology provider, has revealed that 59% percent of Middle Eastern adults would pay between $101 – $500 on extras that personalize their travel journeys....

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  • Article

    February 20, 2018

    Content is king

    I’m sure we’ve all heard the saying “content is king” before, but content can mean different things depending on who you are talking to. Here at Sabre, we believe that lodging “content” encompasses properties, rates, inventory,...

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  • Article

    September 13, 2018

    Embracing technology and demographic changes

    Part 4 of the series “Diversification: The Art of Creating Unique Value” Diversification – the art of creating unique value. A new era for an established agency In part 2 and 3 of our OTA diversification series, we...

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  • Press Release

    July 24, 2017

    From on-demand champagne to mountaintop yoga class, new concepts of luxury are changing what high-end travelers expect

    SOUTHLAKE, Texas – July 24, 2017 – As the world’s ideas of wealth and status change, travelers’ ideas of luxury are changing to match. High-end travelers increasingly choose subtle indulgence over flashy logos and conspicuous consumption....

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  • Article

    January 10, 2017

    How Generation Z uses emerging technology

    From the headlines coming out of the Consumer Electronics Show, it seems like voice interfaces are everywhere, or will be soon. But a new Sabre Labs survey shows voice isn’t being universally embraced. “Alexa, what’s the...

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  • Article

    January 16, 2020

    How Sabre is using AI/ML to change the technology of travel – Part 1

    After the deregulation of the airline industry in 1979, Sabre has played a pivotal role in enabling all aspects of a consumer’s travel by leveraging our core competencies in operations research, computer science and advanced data...

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  • Article

    January 16, 2020

    How Sabre is using AI/ML to change the technology of travel – Part 2

    At Sabre, as we evaluate new opportunities for leveraging Artificial Intelligence (AI) and Machine Learning (ML) algorithms, we realize that a fundamental challenge that needs to be addressed is how to scale this specialized knowledge across...

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  • Article

    March 28, 2016

    How wearables and smartwatches are transforming travel

    From head-up displays to smartwatches, there’s no doubt that wearable technology is impacting the way we interact with devices transforming travel. The ability to view glanceable information or quickly take action while you’re on the go...

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  • Article

    May 7, 2018

    Informed by decision science, Sabre NDC initiatives fuel competitive differentiation

    The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...

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  • Article

    February 8, 2016

    Let’s talk travel: Understanding voice interfaces

    “I need a flight from DFW to New York on March 5th” “What’s my gate number?” “What time does the hotel pool close?” These interactions are quite common between people, but the emerging trend of voice...

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