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Article
January 20, 2017
2017 is the year to try digital realities
With many new technologies, a few words are sufficient to explain the change: more pixels, wireless charging, faster Internet. But digital realities (virtual, augmented, and merged reality) are inherently about immersion and sensory engagement. These visceral...
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Article
November 16, 2016
Actionable: 5 technologies that will absolutely impact your business in 2017
Strategizing for the future requires an understanding of the technology trends driving the travel industry. But technology is moving so quickly, just trying to keep up with trends – much less analyze their impact on travel...
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Press Release
November 6, 2019
Almost Two-Thirds of Middle Eastern Adults Would Pay Between $101 – $500 Extra for a “Personalized” Travel Experience, Sabre Research Reveals
New online research by Sabre Corporation (NASDAQ: SABR), the leading global travel technology provider, has revealed that 59% percent of Middle Eastern adults would pay between $101 – $500 on extras that personalize their travel journeys....
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Article
February 20, 2018
Content is king
I’m sure we’ve all heard the saying “content is king” before, but content can mean different things depending on who you are talking to. Here at Sabre, we believe that lodging “content” encompasses properties, rates, inventory,...
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Article
September 13, 2018
Embracing technology and demographic changes
Part 4 of the series “Diversification: The Art of Creating Unique Value” Diversification – the art of creating unique value. A new era for an established agency In part 2 and 3 of our OTA diversification series, we...
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Press Release
July 24, 2017
From on-demand champagne to mountaintop yoga class, new concepts of luxury are changing what high-end travelers expect
SOUTHLAKE, Texas – July 24, 2017 – As the world’s ideas of wealth and status change, travelers’ ideas of luxury are changing to match. High-end travelers increasingly choose subtle indulgence over flashy logos and conspicuous consumption....
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Article
January 10, 2017
How Generation Z uses emerging technology
From the headlines coming out of the Consumer Electronics Show, it seems like voice interfaces are everywhere, or will be soon. But a new Sabre Labs survey shows voice isn’t being universally embraced. “Alexa, what’s the...
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Article
January 16, 2020
How Sabre is using AI/ML to change the technology of travel – Part 1
After the deregulation of the airline industry in 1979, Sabre has played a pivotal role in enabling all aspects of a consumer’s travel by leveraging our core competencies in operations research, computer science and advanced data...
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Article
January 16, 2020
How Sabre is using AI/ML to change the technology of travel – Part 2
At Sabre, as we evaluate new opportunities for leveraging Artificial Intelligence (AI) and Machine Learning (ML) algorithms, we realize that a fundamental challenge that needs to be addressed is how to scale this specialized knowledge across...
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Article
March 28, 2016
How wearables and smartwatches are transforming travel
From head-up displays to smartwatches, there’s no doubt that wearable technology is impacting the way we interact with devices transforming travel. The ability to view glanceable information or quickly take action while you’re on the go...
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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Article
February 8, 2016
Let’s talk travel: Understanding voice interfaces
“I need a flight from DFW to New York on March 5th” “What’s my gate number?” “What time does the hotel pool close?” These interactions are quite common between people, but the emerging trend of voice...