Open for modern retailing,
enabled by offers and orders
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.– Navin Chellaram, General Manager, Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.– Dave Harvey,Vice President, Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.– Fred Lalonde, CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.– Dinesh Poojary, General Manager, Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.– Monique Fung, Asst. Director of Distribution, Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.– Terrence Wu, Corporate Director of Digital Marketing & eCommerce, Capella
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
September 29, 2022
Cuneyd Kaya, Senior Principal, Data Science at Sabre Labs, explains how he and his team are exploring ways to make the planning and forecasting process for airlines more precise and effective. Cuneyd, how do you determine…
September 22, 2022
…and how it can help airlines become advanced retailers The tipping point I’ve worked in the travel industry for more than 15 years, witnessing first-hand many ups and downs and supporting customers through critical technology projects….
September 26, 2022
Sabre announces new alliance with SABRON Tech Ltd to grow geographic reach and bring best-in-class technologies to key markets in East Africa
SOUTHLAKE, Texas – Sept.27, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new, long-term strategic agreement with Nairobi-based travel technology distribution company SABRON Tech…
September 20, 2022
SOUTHLAKE, Texas – Sept. 22, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a new distribution deal with US-Bangla Airlines to enable the carrier to…
August 31, 2022
Vietnam Airlines extends long-standing relationship with Sabre as the carrier continues to play significant role in Vietnam’s tourism resurgence
SINGAPORE and HANOI – Aug. 31, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an extended distribution agreement with Vietnamese flag carrier Vietnam Airlines. The…
August 10, 2022
SOUTHLAKE, Texas – Aug. 10, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced that Avianca Group’s New Distribution Capability (NDC) content is now available to travel…
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