Explore the path to offers and orders
Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you.
Partnering to make travel smarter and faster
distribution and fulfillment
across the value chain
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernize our fares management model, enhance our business processes and offer our customers the right fares every time.Navin Chellaram
General Manager | Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.Dave Harvey
Vice President | Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.Fred Lalonde
CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.Dinesh Poojary
General Manager | Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.Monique Fung
Asst. Director of Distribution | Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.Terrence Wu
Corporate Director of Digital Marketing & eCommerce | Capella
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
February 26, 2024
Performing while transforming: Three ways to unlock revenue along the path to modern airline retailing
In recent months, there has been a noticeable shift in the industry conversation around airlines’ transition to offer- and order-enabled retailing, with questions like ‘if’, ‘why’ and ‘when’ being replaced by ‘how’. Many have already started…
February 29, 2024
SOUTHLAKE, Texas and LONDON, United Kingdom, Feb. 29, 2024 – Travalyst, the not-for-profit organization founded by Prince Harry, The Duke of Sussex, today welcomes Sabre and Mastercard to its coalition. Sabre Corporation (NASDAQ: SABR) and Mastercard join other…
February 29, 2024
SOUTHLAKE, Texas, and TEL AVIV, Israel- Feb. 29, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry announced a new agreement with managed travel technology company Atriis and…
February 28, 2024
SOUTHLAKE, Texas, Feb. 28, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is the first global distribution system (GDS) to provide New Distribution Capability (NDC) content to corporate…
February 28, 2024
Sabre introduces PowerSuite Cloud and PowerSuite Cloud Lite to help agencies in APAC accelerate digital transformation and NDC adoption
SINGAPORE and HONG KONG – Feb. 28, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is introducing two new cloud-based next-generation travel management solutions to accelerate digital transformation and…