Open for modern retailing,
enabled by offers and orders
To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater efficiencies and new capabilities. Learn how this digital transformation benefits you.
Seamless retailing, distribution and fulfillment
across the value chain
we make travel happen
We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.
We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.
As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernise our fares management model, enhance our business processes and offer our customers the right fares every time.– Navin Chellaram, General Manager, Cathay Pacific
Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks.– Dave Harvey,Vice President, Southwest Airlines
Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today.– Fred Lalonde, CEO and co-founder of Hopper
The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level.– Dinesh Poojary, General Manager, Eihab Travels
This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction.– Monique Fung, Asst. Director of Distribution, Cordis Hong Kong
Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well.– Terrence Wu, Corporate Director of Digital Marketing & eCommerce, Capella
Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.
Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.
June 6, 2023
Airlines, it’s time to take control
Managing ancillary offers has never been easier, and the revenue opportunities have never been greater. Airlines everywhere have traditionally relied on GDS systems and ATPCO to distribute their offers, but all that is about to change….
May 11, 2023
Five AI/ML use cases that help airlines drive revenue – Part 3
By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs In Part 1 of this three-part series looking at advanced Artificial Intelligence (AI) and Machine Learning (ML)…
May 10, 2023
Five AI/ML use cases that help airlines drive revenue – Part 2
By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs In Part 1 of this three-part series looking at advanced AI/ML applications for airlines, we explored the…
May 9, 2023
Five AI/ML use cases that help airlines drive revenue – Part 1
By Richard Ratliff, Executive Scientist at Sabre Labs, and Sergey Shebalov, VP and Head of Research at Sabre Labs The use of advanced AI/ML (artificial intelligence/machine learning) technology has a rich and growing history in the…
June 7, 2023
Malaysia Airlines successfully implements full suite of Sabre Network Planning and Optimization technology as it enjoys robust rebound
SOUTHLAKE, Texas – June 7, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the successful implementation of a full suite of Sabre Network Planning and…
June 1, 2023
All Nippon Airways enhances long-standing relationship with Sabre to amplify its Network Planning and Optimization capabilities
SINGAPORE and Tokyo, JAPAN, – June 1, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced an enhanced agreement with All Nippon Airways (ANA), to improve…
May 23, 2023
Direct Travel recommits to innovative multi-year agreement with Sabre
SOUTHLAKE, Texas – May 23, 2023 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, today announced a new multi-year agreement with Direct Travel. Direct Travel is a long-standing…
May 17, 2023
SKY Airline expands Sabre distribution agreement and adopts SabreSonic passenger service system
Under this agreement, the airline will strengthen the distribution of its flight inventory through Sabre’s global network of travel buyers and the millions of customers they serve SKY will migrate to the Sabre PSS, which will…
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