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Press Release
September 19, 2023
Virgin Australia expands long-term partnership with Sabre by deploying intelligent retailing solutions powered by Sabre Travel AI™
New agreement takes Virgin Australia’s modern revenue management practices to the next level by harnessing the power of Sabre’s AI-driven Retail Intelligence suite. Deal includes Sabre and Virgin Australia’s commitment to a long-term GDS distribution agreement SINGAPORE and...
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Article
August 22, 2023
Elevating airline revenue management and pricing into the new era
Sabre Air Price IQ™, a revolutionary pricing tool, is set to transform the airline industry by embracing the dynamic world of continuous pricing. With this sophisticated AI-driven platform, airlines can bid farewell to traditional static pricing...
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Article
April 21, 2023
Three ways airlines can offer more value, more choice and generate more revenue – Part 3
Part two of this three-part blog series looked at how the ability to experiment with offers, using Sabre’s travel retail solutions, plays a key role in meeting traveler demands for affordability, speed, and quality. In the...
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Article
April 19, 2023
Three ways airlines can offer more value, more choice and generate more revenue – Part 1
To bring more compelling, personalized content to travelers, airlines need technology that can adapt to changing market dynamics. At Sabre, we believe this future is powered by a shift to offer and orders that gives airlines...
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Press Release
March 13, 2023
GOL Linhas Aéreas launches Sabre Ancillary IQ
SOUTHLAKE, Texas AND SÃO PAULO – March 13, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and GOL Linhas Aéreas, Brazil’s largest domestic airline, today announced...
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Article
March 8, 2023
How airlines use artificial intelligence to unlock new revenue opportunities
Sabre in conversation with Air Serbia Sabre’s Bhaskara Guntreddy, Vice President Product Management, Offer Optimization, sat down with Jiří Marek, Chief Executive Officer of Air Serbia to discuss how personalized travel retailing is bringing new revenue...
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Press Release
July 12, 2022
Air Serbia to become the first customer of Sabre’s AI-driven product Air Price IQ™
SOUTHLAKE, Texas, and BELGRADE, Serbia – July 12, 2022 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is partnering with Air Serbia to launch dynamic offers into...
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Article
September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,...
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Article
March 3, 2021
The path toward transformation in travel
At the end of 2020, we introduced Sabre Travel AI ™–an industry-first Artificial Intelligence (AI)-driven technology platform created as part of a 10-year strategic innovation partnership with Google. Throughout 2021, we will explore the integration of...
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Article
January 21, 2021
Getting Smart Just Got Personal
Airlines are, more than ever, focused on capturing revenue in a highly-competitive marketplace – offering ancillary “add-ons” like extra legroom seats, additional baggage allowance and trip insurance. A year into the global Covid-19 crisis, this incremental...
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Press Release
October 22, 2020
Sabre and Google Develop Industry-First AI Technology for Travel
Travel AI capabilities will be infused across Sabre’s technology platform to power the future of personalized travel Advancements achieved as part of Sabre and Google’s Innovation Framework, a strategic partnership to create the future of travel...
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Press Release
January 21, 2020
Sabre forges 10-year partnership with Google to build the future of travel
SUNNYVALE, Calif. – Jan. 21, 2020 — Google Cloud today announced it has joined forces with Sabre Corporation (NASDAQ: SABR)— a leading software and technology provider that powers the global travel industry—to help digitally transform the...