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Article
September 14, 2021
The Case for Personalization
by Carole Pailhé & Ashley Burk The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines,...
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Article
October 20, 2017
Time well spent: Promoting frictionless travel in North America
Time spent in transit is one of the biggest challenges for North American business travelers. From the hours on a plane or train to the time lost during a layover, to the frustration of changing a...
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Article
October 16, 2017
Pricing Optimization: Leveraging external examples
Amazon, Google Adwords, and Uber – what do these companies have in common? And, what can your airline learn from them? While the airline industry is vastly different from the sharing economy platforms and online retailers...
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Article
March 14, 2017
Here’s how your quiz results tie to your personalization level
The personalization topic has taken the industry by storm. With all the talk about this behemoth of a topic, have you wondered how your agency stacks up? Find out with this short quiz. ...
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Article
February 14, 2017
Loving personalization: Are you doing enough to personalize for your travelers? [quiz]
The best gifts are the thoughtful ones. The ones that show you know the person and considered what would be most meaningful. Why not give that gift to your travelers every day? Are you...
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Article
November 14, 2016
Introducing the Travel Expert Index: A panel of industry experts sounding off on today’s travel trends
There’s no shortage of opinions in travel. Yet, despite the free-flow of ideas that the internet brings, it’s not always straightforward to get to the core of issues important to industry executives and experts. Sabre sits...
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Article
October 10, 2016
Wearables provide early warning for corporate travel burnout
Your most productive corporate road warriors don’t tell you when they’re burning out. They’ll soldier through the cramped flights, the two-star airport hotels, the rental car lots, the fast-food meals between meetings and the hurried calls...
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Article
August 24, 2016
Thanks Big Data! How to delight your customers using intelligent data
Meet Chase. He’s a 42-year-old manufacturing executive who travels globally. In a given month, he might fly to Mexico City, Shanghai, and Toronto, and he tends to prefer staying at Westin hotels in those cities. He’s...
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Article
July 26, 2016
What would your airline be like if it had perfect customer memory?
Learning from others Creating customer-centric digital experiences isn’t something the airline industry is known for. In fact, a Sabre UK study found that only eight percent of people associate the airline industry with having personalized service....
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Article
July 5, 2016
How this one trick from Hollywood can make your guest experience more memorable
Hollywood has a term for the scenes when two characters meet and you know right away, to quote Casablanca, that it’s “the beginning of a beautiful friendship.” That kind of scene is known in the industry as a...
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Article
June 24, 2016
New research: Hitting the personalization sweet spot for travelers through travel retail
The reality is that travelers are willing to share a certain level of personal information if there’s a clear answer to the question, What’s in it for me? Oftentimes brands see the answer to this question...
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Article
June 22, 2016
Travel consultants: Solve the airline pricing puzzle to meet these 3 urgent customer needs
As a travel consultant, fully meeting the needs of your customers is paramount to your success. And rapidly changing options and programs in the travel industry can make it challenging. As airlines attempt to create product...