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Article
July 18, 2019
Partnering to drive NDC success
If there’s one thing we’ve learned as we plan, implement and expand on our NDC solutions and capabilities over the past couple years, it’s that we can’t do it alone. Delivering NDC-enabled retailing, distribution and fulfillment...
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Press Release
February 25, 2019
Sabre is first passenger service system to achieve IATA ONE Order certification
Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, today announced its official certification as ONE Order Capable for air flight transactions as an order management system (OMS) and delivery provider, making it...
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Article
January 16, 2019
Four steps to get started on your NDC journey
The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? Getting...
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Article
November 27, 2018
Seamless order servicing in an NDC world
An offer is only as good as the experience you deliver. Imagine purchasing a recommended product on Amazon, expecting to receive it in two days, only to find out the package was lost in the mail....
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Article
October 31, 2018
Possibility vs. reality: Bringing NDC to life
NDC is poised to have far-reaching effects in the travel industry, but with all the preparation that is happening, the key statistic of the IATA Leaderboard is an indicator of the timing of these effects. By...
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Article
September 28, 2018
Innovating Beyond NDC
IATA’s New Distribution Capability (NDC) opens new possibilities for airline retailing and has the potential to deliver value to key players across the travel ecosystem. Alone, however, it is only a standard and doesn’t drive innovation....
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Article
August 14, 2018
A Win-Win-Win for the Travel Ecosystem
We often talk about travel being a “people” business, and it is little wonder when we consider the multiple relationships, complex value chains and interdependencies at play in the travel ecosystem. A central part of that...
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Article
June 25, 2018
Beyond the seat: What specifically is airline retailing?
It is no secret that airlines trail other industries when it comes to retailing. To gain traction in the airline retail space, it is important to understand the dynamics driving change in the airline industry and...
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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Article
March 8, 2018
Sabre Showcases Its “Beyond NDC” Strategy At Travel Technology Europe
Sabre was in force at the 15th annual Travel Technology Europe (TTE) event in London last month. As expected, NDC was a hot topic. In presentations and panels, Sabre leaders including Eric Hallerberg, managing director of...
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Article
March 1, 2018
NDC: A Win-Win-Win for Airlines, Agents and Travelers
Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...
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Article
February 13, 2018
Beyond NDC: The Sabre fast-forward approach to deploying personalized retail
As the world’s leading travel technology company, Sabre is in constant forward momentum. Sabre is investing beyond NDC in a fast-forward approach to next-generation retailing and distribution. A key component of this vision is deploying new...