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Press Release
March 31, 2021
Sabre introduces new airline storefront, the next generation of air shopping
SOUTHLAKE, Texas – March 31, 2021 – Sabre (NASDAQ: SABR), the leading software and technology company that powers the global travel industry, today announced the introduction of its new airline storefront, an industry-first capability that makes...
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Press Release
October 16, 2019
Sabre announces acquisition of Radixx
By joining forces, companies are poised to best-serve the fastest growing segment in airline travel SOUTHLAKE, Texas – Oct. 16, 2019 – Sabre Corporation (NASDAQ: SABR), the leading technology provider at the center of the business of travel,...
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Article
July 18, 2019
Partnering to drive NDC success
If there’s one thing we’ve learned as we plan, implement and expand on our NDC solutions and capabilities over the past couple years, it’s that we can’t do it alone. Delivering NDC-enabled retailing, distribution and fulfillment...
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Article
January 16, 2019
Four steps to get started on your NDC journey
The time for the travel industry to transform into intelligent retailers is now. Airlines and agencies are focused on new NDC retailing and distribution capabilities to support this transformation. The technology is here. Now what? Getting...
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Article
November 27, 2018
Seamless order servicing in an NDC world
An offer is only as good as the experience you deliver. Imagine purchasing a recommended product on Amazon, expecting to receive it in two days, only to find out the package was lost in the mail....
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Article
October 31, 2018
Possibility vs. reality: Bringing NDC to life
NDC is poised to have far-reaching effects in the travel industry, but with all the preparation that is happening, the key statistic of the IATA Leaderboard is an indicator of the timing of these effects. By...
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Article
September 28, 2018
Innovating Beyond NDC
IATA’s New Distribution Capability (NDC) opens new possibilities for airline retailing and has the potential to deliver value to key players across the travel ecosystem. Alone, however, it is only a standard and doesn’t drive innovation....
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Article
August 14, 2018
A Win-Win-Win for the Travel Ecosystem
We often talk about travel being a “people” business, and it is little wonder when we consider the multiple relationships, complex value chains and interdependencies at play in the travel ecosystem. A central part of that...
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Article
June 25, 2018
Beyond the seat: What specifically is airline retailing?
It is no secret that airlines trail other industries when it comes to retailing. To gain traction in the airline retail space, it is important to understand the dynamics driving change in the airline industry and...
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Article
May 7, 2018
Informed by decision science, Sabre NDC initiatives fuel competitive differentiation
The NDC standard was created by IATA to help airlines differentiate their product offerings, so consumers are served the same brand experience in indirect channels as they would be if they went direct to the airline’s...
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Article
March 8, 2018
Sabre Showcases Its “Beyond NDC” Strategy At Travel Technology Europe
Sabre was in force at the 15th annual Travel Technology Europe (TTE) event in London last month. As expected, NDC was a hot topic. In presentations and panels, Sabre leaders including Eric Hallerberg, managing director of...
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Article
March 1, 2018
NDC: A Win-Win-Win for Airlines, Agents and Travelers
Every industry tends to orbit around a narrow band of ever-evolving open technology standards. From automotive and insurance to telecoms and travel, “openness” helps players be efficient, transparent and flexible. Best case, it fuels innovation by...