WestJet chooses SabreSonic Customer Sales and Service Solution

Growing Canadian carrier will use Sabre solution to generate new revenues, enhance guest experience

SOUTHLAKE, Texas, Jan. 29, 2009 – WestJet, Canada’s leading high-value, low-cost airline, chose Sabre Airline Solutions’ SabreSonic Customer Sales and Service Solution (CSS), the industry’s most powerful revenue-generating reservations system that will provide the carrier with the technology necessary to facilitate their expansion plans. SabreSonic CSS creates the industry’s first real intersection of customer-focused solutions and revenue generation in every distribution channel to help airlines realize their revenue goals.

WestJet believes that SabreSonic CSS will enable it to successfully expand its operations without compromising its superior service to its guests. SabreSonic CSS offers WestJet broader possibilities by pairing inventory capabilities and comprehensive merchandising functions with insightful information about their guests so the airline can tailor product and service offerings to fit each customer’s needs. These game-changing capabilities augment SabreSonic CSS’ other valuable tools such as leading graphical user interfaces, reservations with full customer insight, airline alliance and partnering tools, the industry’s top departure control system, inventory, online booking, shopping, pricing, and interline e-ticketing.

“Our primary objective in selecting a new reservation system was to ensure our systems were capable of supporting both our current business model and enable our future capability requirements,” said Sean Durfy, chief executive of WestJet. “We conducted an exhaustive evaluation of Sabre’s reservations system and their competitors and Sabre was chosen as the best fit to meet our needs for business travellers, ancillary revenues and airline partnerships.

” Additionally, WestJet officials said they chose Sabre because of its solid track record of timely delivery.

“Sabre is excited to work with WestJet, an innovative airline that recognizes SabreSonic CSS as a flexible, customer and revenue-focused system, “ said Tom Klein, group president of Sabre Airline Solutions and Sabre Travel Network. “In a market where business models will need to change, airlines are realizing that the systems designed only for legacy models will get in the way of their need for agility. SabreSonic CSS provides the flexibility and functionality airlines need today.”


About Sabre Airline Solutions
The world’s leading provider of integrated solutions and services for airlines and airports, Sabre Airline Solutions helps companies generate more revenue by optimizing performance in 14 key areas of airline operations. More than 300 leading carriers over 100 airports use Sabre Airline Solutions to better market their schedules, sell their products, serve their customers and operate efficiently. Sabre Airline Solutions was founded in 1960. For more information on Sabre Airline Solutions, please visit www.sabreairlinesolutions.com

About WestJet
WestJet is Canada’s leading high-value low-cost airline offering scheduled service throughout its 55-city North American and Caribbean network. Named one of Canada’s most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet pioneered low-cost flying in Canada. WestJet offers increased legroom, leather seats and live seatback television provided by Bell TV on its modern fleet of 76 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 45 aircraft, bringing its fleet to 121 by 2013, WestJet strives to be the number one choice for travellers.

This news release contains forward-looking statements related to WestJet’s intention to implement the SabreSonic CSS reservation system. Specific statements relate to the anticipated impact of such implementation on WestJet’s future explanation plans, guest experience, and revenue generation. These forward-looking statements are based on WestJet’s current intent, beliefs, and expectations based on current conditions in the industry and are not guarantees of future results. These statements involve risks, uncertainties, assumptions, and other factors that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) the company’s ability to successfully transition to and implement the SabreSonic CCS reservation system, (ii) the impact of competitive offerings; (iii) general conditions in the airline industry, (iv) consumer interest in, and demand for, the enhanced product and service offerings; and (v) economic and related uncertainties that could impact the ability of the two companies to fully implement the SabreSonic CCS reservation system.

Media Contact:
Nancy St. Pierre
Sabre Holdings