Virgin Blue Selects AirMax Suite from Sabre Airline Solutions; Sabre Airline Solutions Revenue Management Suite Meets the Needs of Australia’s Virgin Blue

SOUTHLAKE, Texas & SYDNEY, Australia–(BUSINESS WIRE)–July 5, 2006–Sabre Airline Solutions, the leading provider of software and services to the airline industry from planning to execution, today announced Virgin Blue Airlines has selected the Sabre AirMax Revenue Management Suite to meet the airline’s expanding revenue management requirements.

Virgin Blue will see significant benefits through improvement of its inventory management and revenue forecasting using the AirMax Revenue Management Suite. In particular, Virgin Blue will utilize the capabilities of the Sabre AirMax Low-Fares Manager seamlessly integrated within the Sabre AirMax Revenue Manager, providing the industry best framework for revenue management decision support in a hybrid fare environment comprising both traditional and less-restricted fares.

Andrew Powell, regional vice president Asia/Pacific, Sabre Airline Solutions, said, “Low cost and new world carriers such as Virgin Blue are increasingly demanding more sophisticated revenue management tools, and we are delighted to offer Virgin Blue our industry-leading product.

“This announcement underscores our commitment to the Asia/Pacific region with leading carriers such as Japan Airlines, Malaysia Airlines and Jet Airways, among others, using the AirMax suite,” he added.

AirMax Revenue Manager, a robust and flexible new-generation solution, enables effective revenue management by recommending optimal inventory controls at either the flight leg and segment level or the origin-and-destination level. It incorporates the comprehensive range of decision-support processes including data collection, forecasting, overbooking, optimization, alerting and performance measurement and reporting.

Revenue Manager provides state-of-the-art forecasting and optimization systems supported with flexible data collection and reporting as well as an intuitive and easy to use graphical user interface to help cope with the changes in the marketplace and stay ahead of competition. The forecasting, optimization and user interaction processes used to determine the inventory controls fully support simplified or restriction-free pricing considerations, key to most low-cost carrier models, as well as the airlines that compete with this segment.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s largest provider of products to help airlines market, sell, serve and operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support tools to increase revenues and improve operations, while more than 500 use its leading operational technology. More than 100 airlines rely on Sabre Airline Solutions for passenger management solutions, while a similar number have turned to the company’s consulting group for strategic, commercial and operational advice.

Sabre Holdings (NYSE:TSG) connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and AirMax are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. (C) 2005 Sabre Inc. All rights reserved.

Linda Motherwell, 61 2 9818 0987
Sabre Airline Solutions
Hans Belle, 61 2 8923 5234

SOURCE: Sabre Airline Solutions