Virgin Blue Selects AirMax Suite from Sabre Airline Solutions; Sabre Airline Solutions Revenue Management Suite Meets the Needs of Australia’s Virgin Blue

SOUTHLAKE, Texas & SYDNEY, Australia–(BUSINESS WIRE)–July 5,
2006–Sabre Airline Solutions, the leading provider of software and
services to the airline industry from planning to execution, today
announced Virgin Blue Airlines has selected the Sabre AirMax Revenue
Management Suite to meet the airline’s expanding revenue management

Virgin Blue will see significant benefits through improvement of
its inventory management and revenue forecasting using the AirMax
Revenue Management Suite. In particular, Virgin Blue will utilize the
capabilities of the Sabre AirMax Low-Fares Manager seamlessly
integrated within the Sabre AirMax Revenue Manager, providing the
industry best framework for revenue management decision support in a
hybrid fare environment comprising both traditional and
less-restricted fares.

Andrew Powell, regional vice president Asia/Pacific, Sabre Airline
Solutions, said, “Low cost and new world carriers such as Virgin Blue
are increasingly demanding more sophisticated revenue management
tools, and we are delighted to offer Virgin Blue our industry-leading

“This announcement underscores our commitment to the Asia/Pacific
region with leading carriers such as Japan Airlines, Malaysia Airlines
and Jet Airways, among others, using the AirMax suite,” he added.

AirMax Revenue Manager, a robust and flexible new-generation
solution, enables effective revenue management by recommending optimal
inventory controls at either the flight leg and segment level or the
origin-and-destination level. It incorporates the comprehensive range
of decision-support processes including data collection, forecasting,
overbooking, optimization, alerting and performance measurement and

Revenue Manager provides state-of-the-art forecasting and
optimization systems supported with flexible data collection and
reporting as well as an intuitive and easy to use graphical user
interface to help cope with the changes in the marketplace and stay
ahead of competition. The forecasting, optimization and user
interaction processes used to determine the inventory controls fully
support simplified or restriction-free pricing considerations, key to
most low-cost carrier models, as well as the airlines that compete
with this segment.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of products to help airlines market, sell, serve and
operate from planning to execution.

More than 200 airlines use its broad portfolio of decision-support
tools to increase revenues and improve operations, while more than 500
use its leading operational technology. More than 100 airlines rely on
Sabre Airline Solutions for passenger management solutions, while a
similar number have turned to the company’s consulting group for
strategic, commercial and operational advice.

Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo and
AirMax are trademarks and/or service marks of an affiliate of Sabre
Holdings Corp. All other trademarks, service marks and trade names are
the property of their respective owners. (C) 2005 Sabre Inc. All
rights reserved.

Linda Motherwell, 61 2 9818 0987
Sabre Airline Solutions
Hans Belle, 61 2 8923 5234

SOURCE: Sabre Airline Solutions