SOUTHLAKE, Texas, September 11, 2007 — Virgin America, the low-fare next generation airline and Sabre Travel Network, the world’s largest global distribution system (GDS), signed a multi-year distribution agreement that will allow the airline’s fares and inventory to be made available to all Sabre Connected travel agents worldwide.
The Sabre Travel Network distribution agreement with Virgin America makes all of the airlines’ fares available to Sabre-connected travel agencies and corporations worldwide. Virgin America launched service on August 8 and offers a host of fun guest features aimed at bringing a little fun back to flying — including mood-lit cabins; 25 movies on-demand; satellite TV; videogames; and custom-designed leather seats.
“We are pleased to announce this agreement with Virgin America,” said Hugh Jones, chief operating officer, Sabre Travel Network. “Sabre will help Virgin America reach customers through every channel of travel marketing, sales and distribution.”
The airline agrees that this distribution channel will help get their fares to travelers in key markets.
“We are delighted to be a part of the Sabre GDS channel,” said Brian Clark, vice president of Planning and Sales for Virgin America. “This important distribution channel will allow us to more efficiently and broadly distribute fares for our San Francisco, New York, Los Angeles, Washington, DC and Las Vegas routes. “
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.
Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Jurni Network, a consortium of leisure travel agencies providing marketing and promotion services; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; and TRAMS, mid- and back-office solutions and marketing services for travel agencies. Sabre Travel Network also markets TripTailor, a travel wholesaler providing dynamic packaging for the travel agency marketplace.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com.
About Virgin America:
As San Francisco’s hometown airline, Virgin America will serve as many as 10 cities within a year of operation, and up to 30 cities within five years. Virgin America’s brand-new planes will offer guests interactive in-flight entertainment systems, plugs for laptops and other portable electronics, the ability to order food or chat with other guests from their own video-screen and a host of other features aimed at bringing a little fun back to flying. www.virginamerica.com
