Viajes Falabella and Sabre expand technology agreement to personalize travel retailing in Chile, Argentina, Colombia and Peru

One of the major travel agency companies in South America, Viajes Falabella, will continue leveraging Sabre software to help them innovate customer service and lead a multi-regional retail strategy

SANTIAGO, Chile – Nov. 19, 2015 – Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, announced that Viajes Falabella, an international travel brand part of Grupo Falabella, is extending its technology agreement to support expansion plans and deliver personalized customer service. The extension also renews Sabre’s position as their preferred travel technology provider. Under the new agreement, all Viajes Falabella’s network of regional branches and points of service will benefit from seamless access to the Sabre GDS. The Sabre GDS is an industry-leading digital travel marketplace used widely across Latin America and the United States to provide agencies, tour operators and corporations access to air fares in more than 400 airlines, and room availability in 175,000 hotel properties worldwide. Viajes Falabella will continue working with Sabre to help drive business expansion in four countries across Latin America, a region that has sustained growth in demand for domestic and international travel. It also enables the travel agency to offer dynamic travel service bundles and personalized pricing across all its retailing channels, including 85 branches, corporate services, and “on-distance” channels such as its call center and website, Sabre’s software portfolio implemented by Viajes Falabella spans innovative capabilities for bookings and e-ticketing through the system most commonly used by their agents while serving more than 450,000 travelers annually. “As one of the leading travel companies in Latin America, we are committed to innovating in customer service and driving agile business processes for multi-channel retailing, especially in the digital space,” said Benoit de Grave, corporate general manager at Viajes Falabella. “Our ability to deliver value to customers, including low fares to offer affordable travel, has been made possible with Sabre’s software solutions and reliable systems to execute sustained growth.” “Our long-standing relationship with Viajes Falabella builds upon the synergy of a business that continues to evolve in customer satisfaction driven by Sabre’s GDS and breadth of agency solutions for operations, service and revenue,” said Luiz Ambar, vice president of Sabre in southern Latin America. “Viajes Falabella is among the most innovative travel companies in our region focused on creating dynamic and competitive packages for travelers, by relying on our GDS and highly customized Sabre desktop and mobile tools.” For more than 10 years, Viajes Falabella has implemented industry-leading capabilities in digital commerce across an expansive operations and sales network. In addition to making the Sabre travel marketplace and GDS their primary source for real time data on air fares, the travel agency company has in led the adoption of Sabre’s web services to increase online bookings between 2012 and 2015 by 200 percent, and to integrate multiple forms of payment. Viajes Falabella operates a network of 38 store branches across Chile, home market to Grupo Falabella. Its international operations provide world-class service and extensive travel options in highly competitive markets with high e-commerce rates, including Colombia, Argentina and Peru.


About Sabre Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.