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UK travel agency, 360 Travel Group, signs up for Sabre technology to support business growth

UK corporate and leisure agency will offer greater personalisation and choice to UK travellers

Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel and tourism industry, has agreed a new multi-year agreement with 360 Travel Group, a corporate and leisure agency in the United Kingdom.Long-haul flight specialist 360 Travel Group will now have access to the latest technology through the Sabre Red Workspace to shop, book and manage travel for customers.  Part of the Uniglobe Group, the world’s largest Corporate Travel Platform, 360 Travel Group will also benefit from Sabre’s recently-announced new version of the workspace, which was designed to help agents offer a greater experience and more personalisation to travellers.

Long-haul flight specialist 360 Travel Group will now have access to the latest technology through the Sabre Red Workspace to shop, book and manage travel for customers.  Part of the Uniglobe Group, the world’s largest Corporate Travel Platform, 360 Travel Group will also benefit from Sabre’s recently-announced new version of the workspace, which was designed to help agents offer a greater experience and more personalisation to travellers.

“We chose to work with Sabre as its innovative technology will help us meet our company goals of providing the greatest choice and personalisation when booking travel,” said Imran Patel, co-owner and director at 360 Travel Group.  Noaman Moghul, co-owner, added: “Sabre’s platform will enable us to meet the growing demands of our travellers in the United Kingdom, who demand and expect increasingly personalised itineraries and a higher level of expertise.”

Sabre will play a critical role in helping 360 Travel Group increase productivity and achieve its growth objectives.  Its new Sabre Red workspace was developed to meet the changing needs and expectations of travellers – a modern technology platform built around its core GDS infrastructure that provides a greater choice of services and added value to customers of travel agents.  Sabre has also integrated its Dev Studio APIs – which provide market data, fare trend information, travel seasonality and alternative airports – into the platform.  These APIs are then displayed in a new Decision Support Bar, which 360 Travel Group will be able to use to offer advanced information and choices to its customers.

“The UK is a fast-growing market, with travel demand forecast to rise almost 4% per year for the next four years,” said Dean Bibb, interim senior vice president at Sabre.  “This growth in travel comes alongside the wealth of choice today’s travellers now have at their fingertips – through a raft of apps and channels.  They now expect to get the services they want, through whichever booking channel they decide to use.  They also value rich experiences and high levels of personalisation, as well as the ability to unbundle every component of a ticket to match their needs.  In order to help 360 Travel tap into UK growth and meet the demands of a fast-evolving market, we have created industry-first technology that will enable its agents to connect with suppliers to give travellers what they want and expect.”

Sabre provides technology and content to more than 425,000 travel agents worldwide.

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About Sabre

Sabre® Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 160 countries around the world.