Red Carnation Hotel Collection increases call center bookings by over 50 percent after expanding relationship with Sabre Hospitality Solutions


SOUTHLAKE, Texas, March 16, 2010 – Red Carnation – the luxury collection of 13 five and four star family-run boutique hotels worldwide – selected Sabre Hospitality Solutions in 2009 as their exclusive provider for all of their distribution needs.  As a result of implementing Sabre Hospitality Solutions’ Voice Agent software and call center services, the group has experienced a 57 percent year-over-year increase in bookings and an increase of four percent on their Average Daily Rate (ADR) from their voice reservations channel.  Since adding Sabre Hospitality Solutions’ Guest Connect booking engine to its Website, Red Carnation has seen 11 percent more booking revenue coming from their own website.


“The Sabre Hospitality Solutions’ software is designed with generating new business and maximizing sales as the top priority, therefore it was the obvious choice for The Red Carnation Hotel Collection. The system’s flexibility allowed us to tailor our needs to suit us as a user, as well as the guest experience” said Paul King, director of Revenue & Global Distribution for The Red Carnation Hotel Collection. “Sabre Hospitality’s Voice Agent technology enables their agents to truly sell our properties, which has resulted in a 57 percent year-on-year increase in bookings and an increase of four percent on our Average Daily Rate (ADR) from the voice channel.  The results they have achieved on our behalf, during one of the industry’s most challenging years, has been fantastic. What’s more, their vast expertise and the time they have taken to train their agents and ensure we get brilliant service is very much appreciated and evident in our figures.”


Red Carnation Hotels manages its inventory centrally via Sabre Hospitality Solutions’ innovative SynXis Central Reservations System (CRS).  The SynXis CRS’ user-tested, customer-driven applications allow hoteliers to connect seamlessly to all channels while driving more revenue through distribution. Sabre Hospitality’s Voice Agent is a fully integrated, sales-centric call center technology designed to allow agents to convert calls into bookings and build valuable customer relationship data. The Sabre Hospitality Guest Connect booking engine is the hospitality industry’s premier booking engine solution with a proven track record of increasing sales and maximizing merchandising opportunities.


“The results we have seen Red Carnation achieve in the last year really validates our strategy to bring more products and services to the market that are designed with the hotelier’s most important needs in mind,” said Bruce Hyatt, vice president, Marketing and Strategy, of Sabre Hospitality Solutions. “Sabre Hospitality Solutions was formed in an effort to help hoteliers grow their business with more compatible, intelligent, and comprehensive solutions. The Red Carnation Hotel Collection is a prime example of a hotel group that is experiencing the benefits of one seamless, integrated solution has to offer.”


About Sabre Hospitality Solutions
Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution.   Sabre’s hospitality expertise and portfolio of solutions has grown significantly over the last several years and now includes SynXis, which provides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Hotels GDS; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single organization; and Sabre Media Solutions for GDS and other creative services in hospitality.  For more information visit


Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.  More information is available at



About Red Carnation Hotels


RED CARNATION is a boutique collection of five and four star family run hotels.

LONDON: The Milestone Hotel, overlooking Kensington Palace; “41”, overlooking Buckingham Palace’s Royal Mews; The Egerton House Hotel, in Knightsbridge; The Rubens at the Palace, opposite Buckingham Palace; The Montague on the Gardens, adjacent to the British Museum; The Chesterfield Mayfair, in the heart of Mayfair
DORSET: Summer Lodge Country House Hotel, Restaurant & Spa, Evershot
GUERNSEY: The Old Government House Hotel & Spa, Channel Islands
GENEVA: Hotel d’Angleterre, overlooking Lake Geneva, Switzerland
PALM BEACH: The Chesterfield Palm Beach, Florida
SOUTH AFRICA: The Twelve Apostles Hotel & Spa, Cape Town, Bushmans Kloof Wilderness Reserve and Wellness Retreat, in the heart of the Cederberg Mountains in the Western Cape; The Oyster Box , Umhlanga Rocks, KwaZulu Natal