Turkish Airlines Turns to Technology to Boost Revenues by Five Percent; Carrier Picks Sabre Airline Solutions for Inventory and Group Management Support

SOUTHLAKE, Texas–(BUSINESS WIRE)–Oct. 19, 2005–Turkish Airlines
is applying new technology to achieve greater revenues from improved
inventory management. The airline has signed a multi-year contract
worth more than US$1 million with Sabre Airline Solutions for
decision-support technology from the Sabre AirMax Revenue Management
group of products. Turkish Airlines expects to boost total revenues by
five percent as a result of the deal.

Sabre Airline Solutions signed a similar deal with Japan Airlines
Group (JAL) just two months ago. It is a recognized leader in airline
revenue management solutions and services, with many other customers
including Air France, Alitalia, Gulf Air, Kuwait Airways, Malaysia
Airlines, TAM Brazilian Airlines and US Airways.

Version 6 of Revenue Manager will reduce Turkish’s exposure to
no-shows and duplicate bookings. The product will help it make the
most of high-value demand close to departure, while simultaneously
limiting the number of empty seats on departing aircraft.

Revenue Manager will also give Turkish a range of decision-support
tools including data collection, forecasting and performance
measurement — all enabling the airline to improve the way it manages
seat availability.

Turkish Airlines will also use the Group Manager module. Almost 25
percent of the airline’s sales come from group travel, and the
technology will allow it to fully automate this part of its business.
Using information provided by Revenue Manager, Group Manager will show
where a group booking may displace higher-yield individual travelers.
It will allow the carrier to evaluate ad-hoc groups and series groups
— those requesting the same flights over a period of time.

“We expect big improvements in demand forecasts,” said Sami Alan,
Turkish’s senior vice president of revenue management. “Revenue
Manager 6, coupled with the Group Manager module, will provide
substantial marginal revenue contribution over our existing revenue
management software.

“The Sabre Airline Solutions team was able to demonstrate the
flexibility of the system to match our processes and needs,” Alan
said. “This was a refreshing change from the approach of other
suppliers out there.”

“In the current airline industry environment of spiraling fuel
costs, better management of seat availability and prices is vital to
improving revenues and achieving sustained profitability,” said Murray
Smyth, Sabre Airline Solutions’ vice-president for the EMEA region.

“This is a great example of Sabre helping airline customers to
improve business performance. This is the goal of all our solutions
and services, including airline operations, reservations and sales,
and agency and Internet distribution,” Smyth added.

Turkish also plans to work with Sabre on its planned entry into
the thriving low-fare sector in Europe and the Middle East. It has the
option to use the Low Fare Manager module, which provides the means to
price effectively, maximize revenues, and compete effectively with
low-cost competitors in volatile markets.

The Turkish flag carrier is also in discussions with Sabre over
the use of other decision-support and operational products.

About Sabre Airline Solutions

Sabre Airline Solutions, a Sabre Holdings company, is the world’s
largest provider of software products, reservations and departure
control systems and other passenger management systems, and consulting
services that help airlines simplify operations and lower costs. Sabre
Airline Solutions’ proven leadership is demonstrated by the growing
number of airlines that leverage the technology and services: More
than 200 airlines worldwide use Sabre Airline Solutions’ broad
portfolio of smart solutions for decision-support tools to increase
revenues and improve operations. More than 100 airlines worldwide rely
on Sabre Airline Solutions for passenger management solutions, with 15
new carriers added and nine carrier renewals for SabreSonic Res
advanced reservations in 2003. In the first half of 2004, six new
carriers signed up the new generation passenger solution, and another
three carriers renewed contracts. In addition, more than 100 clients
worldwide have turned to Sabre Airline Solutions consulting group for
strategic, commercial and operational consulting. More than 500
contracts worldwide were signed in 2003 within Sabre Airline Solutions
and nearly 400 have been signed in the first half of 2004.

Sabre Holdings (NYSE:TSG) connects people with the world’s
greatest travel possibilities by retailing travel products and
providing distribution and technology solutions for the travel
industry. More information about Sabre Holdings is available at

Sabre Airline Solutions, the Sabre Airline Solutions logo, Air Max
Revenue Manager, Group Manager, Low Fare Manager, SabreSonic are
trademarks and/or service marks of an affiliate of Sabre Holdings
Corporation. All other trademarks, service marks, and trade names are
the property of their respective owners.

    CONTACT: Sabre Airline Solutions
             Media Contact
             Kathryn Hayden, 682-605-2252

    SOURCE: Sabre Airline Solutions