The Travelocity Roaming Gnome Enlists the Help of Local Fans and Followers In Preparing for the Best of ESPN’s College GameDay Covered by State Farm
Southlake, TX – JAN. 28, 2014 – They may call it a foul on the court, but ‘traveling’ with the Roaming Gnome is anything but. Who better to jump into the middle of the college basketball season than Travelocity’s Roaming Gnome?
Given his mission to “Go and Smell the Roses” and his penchant for adventure, the Roaming Gnome has embarked on a multi-week trek across the country to experience some of college basketball’s oldest and most historical rivalries while also seeking to increase what he admits is a limited knowledge of the game. With help from local fans and the hosts of ESPN’s College GameDay Covered by State Farm, Travelocity’s Roaming Gnome will look to uncover the very best of pre-game food, fun and fan festivities in and around college campuses across the country.
The travel icon’s basketball journey began in Philadelphia when crosstown rivals Temple University and La Salle University tipped off and continued last weekend in East Lansing, Mich., with College GameDay host Rece Davis and hundreds of screaming fans of Michigan State University and the University of Michigan. This weekend, be on the lookout for the Roaming Gnome in Syracuse, N.Y. as the hometown team takes on Duke University.
“The Roaming Gnome and college basketball fans share an obvious passion for travel,” said Bradley Wilson, chief marketing officer, Travelocity North America. “Our work with ESPN is about showing fans how Travelocity can empower them to ‘Go and Smell the Roses’ to see their team in action.”
The Roaming Gnome will look for local recommendations while he’s in town – best places to eat, drink, dance and sleep – so fans are encouraged to reach him via Twitter (@Roaming Gnome) and Instagram (@RoamingGnome). He’ll also share photo and video highlights of his hometown adventures during the road trip which will include stops at the following men’s basketball games through March 8.
- Sat., Feb.1, 2014 Duke at Syracuse (Syracuse, N.Y.)
- Sat., Feb. 8, 2014 Gonzaga at Memphis (Memphis, Tenn.)
- Sat., Feb.15, 2014 Florida at Kentucky (Lexington, Ky.)
- Sat., Feb.22, 2014 Arizona at Colorado (Boulder, Co.) or UCLA at Stanford (Palo Alto, Ca.)
- Sat., March 1, 2014 Kansas at Oklahoma State (Stillwater, Okla.)
- Sat., March 8, 2014 North Carolina at Duke (Durham, N.C.)