Travelocity Business Names Scott Hyden General Manager; New GM’s Supplier and Online Technology Experience Complements Travelocity Business’ Rich Corporate History

SOUTHLAKE, Texas–(BUSINESS WIRE)–Aug. 2, 2004–Travelocity Business(SM), a full-service corporate travel agency, today announced it has appointed Scott Hyden as General Manager.

Hyden, whose most recent experience includes managing major online businesses such as and American Airlines’, brings deep knowledge in airline and hotel supplier relations, as well as in automating travel and transportation processes. Hyden’s supplier and online technology experience complements Travelocity Business’ decades of corporate experience gained through Sabre Holdings(SM) and GetThere(R).

“Scott brings a great skill set in delivering a better traveler experience in the most efficient way. His past experience shows he is tightly aligned with Travelocity Business’ mantras — helping companies become more efficient, while delivering better service, access to the best travel deals, and more options to travelers,” said Ellen Keszler, who is now president of Corporate Solutions at Sabre Holdings, including Travelocity Business, GetThere and related corporate offerings.

Hyden most recently served as general manager of Dallas-based, an online hotel distribution company owned by many of the world’s largest hotel chains, where he oversaw the launch and management of this major hotel site. Previously, he was managing director of American Airlines’, and guided e-commerce strategy, product development, site design and technology direction.

“Travelocity Business is in a unique position in corporate travel,” said Hyden. Few corporate agencies have the technology and experience in delivering powerful online and automation solutions, and no other online agency brings the wealth of experience in corporate travel. The recent announcements on its service center and new online site are just the latest examples of how Travelocity Business is transforming the corporate travel reservation and fulfillment processes to the benefit of companies and their travelers.”

On July 14 Travelocity Business announced enhanced technologies in its service center that position it as the only full-service corporate agency to own and manage all of the beginning to end technologies and processes for automating corporate travel. Additionally, on July 26, it announced an enhanced Web site that fully combines the company’s corporate travel technology with the usability and wide range of options of Travelocity’s newly redesigned site.

Prior to managing, Hyden was vice president of finance and information technology for American Airlines’ Cargo Division. He also held a number of other executive and management positions at American Airlines, United Parcel Service (UPS) and KPMG Peat Marwick. Hyden received his MBA from Duke University, and Bachelor of Science degree from the University of Colorado in Boulder.

About Travelocity Business

Travelocity Business is a full-service corporate travel agency that helps companies easily manage travel and reduce costs, while providing more choices to travelers. Travelocity Business combines the savings and convenience of online with the full service of dedicated agents available 24/7 who typically answer the phone in 20 seconds, and within 60 seconds guaranteed. Companies can cut travel costs through flight deals, Web fares, hotel discounts and service fee savings — representing an average savings of more than $100 per trip, including airfare savings averaging 26 percent per ticket and service fee savings of up to 84 percent.

Travelocity Business merges the expertise, service and travel choices of Travelocity(R) with the most proven online corporate travel technology, already used by more than half of the Fortune 200. For more information, companies can visit

About Travelocity

Travelocity’s industry-leading technology and straight-talking, honest information help travelers take more rewarding and affordable trips. With 44 million registered users and booking nearly $4 billion of travel in 2003, Travelocity negotiates thousands of low-priced deals with the world’s most reputable travel providers – top airlines, hotels, car rental companies, cruise lines, and other destination attractions and services. Additionally, Travelocity offers deeply-discounted rates for weekend getaways and dynamic packages through its Last Minute Deals and TotalTrip(SM) shopping engines, and provides customer service support over the phone 24 hours a day. Based in Southlake, Texas, Travelocity also operates Travelocity Business for corporate customers, powers international travel Web sites in eight languages, and has been recognized for its consumer advocacy and global leadership in online travel. More information about Travelocity is available at Travelocity is owned by Sabre Holdings Corporation (NYSE:TSG), a world leader in travel commerce. More information about Sabre Holdings is available at

             Mary Kate Smither, 972-488-4790
             Chintan Talati, 972-488-4790

    SOURCE: Travelocity Business