Travelocity Business Names Scott Hyden General Manager; New GM’s Supplier and Online Technology Experience Complements Travelocity Business’ Rich Corporate History

SOUTHLAKE, Texas–(BUSINESS WIRE)–Aug. 2, 2004–Travelocity
Business(SM), a full-service corporate travel agency, today announced
it has appointed Scott Hyden as General Manager.

Hyden, whose most recent experience includes managing major online
businesses such as and American Airlines’, brings
deep knowledge in airline and hotel supplier relations, as well as in
automating travel and transportation processes. Hyden’s supplier and
online technology experience complements Travelocity Business’ decades
of corporate experience gained through Sabre Holdings(SM) and

“Scott brings a great skill set in delivering a better traveler
experience in the most efficient way. His past experience shows he is
tightly aligned with Travelocity Business’ mantras — helping
companies become more efficient, while delivering better service,
access to the best travel deals, and more options to travelers,” said
Ellen Keszler, who is now president of Corporate Solutions at Sabre
Holdings, including Travelocity Business, GetThere and related
corporate offerings.

Hyden most recently served as general manager of Dallas-based, an online hotel distribution company owned by many of
the world’s largest hotel chains, where he oversaw the launch and
management of this major hotel site. Previously, he was managing
director of American Airlines’, and guided e-commerce strategy,
product development, site design and technology direction.

“Travelocity Business is in a unique position in corporate
travel,” said Hyden. Few corporate agencies have the technology and
experience in delivering powerful online and automation solutions, and
no other online agency brings the wealth of experience in corporate
travel. The recent announcements on its service center and new online
site are just the latest examples of how Travelocity Business is
transforming the corporate travel reservation and fulfillment
processes to the benefit of companies and their travelers.”

On July 14 Travelocity Business announced enhanced technologies in
its service center that position it as the only full-service corporate
agency to own and manage all of the beginning to end technologies and
processes for automating corporate travel. Additionally, on July 26,
it announced an enhanced Web site that fully combines the company’s
corporate travel technology with the usability and wide range of
options of Travelocity’s newly redesigned site.

Prior to managing, Hyden was vice president of finance and
information technology for American Airlines’ Cargo Division. He also
held a number of other executive and management positions at American
Airlines, United Parcel Service (UPS) and KPMG Peat Marwick. Hyden
received his MBA from Duke University, and Bachelor of Science degree
from the University of Colorado in Boulder.

About Travelocity Business

Travelocity Business is a full-service corporate travel agency
that helps companies easily manage travel and reduce costs, while
providing more choices to travelers. Travelocity Business combines the
savings and convenience of online with the full service of dedicated
agents available 24/7 who typically answer the phone in 20 seconds,
and within 60 seconds guaranteed. Companies can cut travel costs
through flight deals, Web fares, hotel discounts and service fee
savings — representing an average savings of more than $100 per trip,
including airfare savings averaging 26 percent per ticket and service
fee savings of up to 84 percent.

Travelocity Business merges the expertise, service and travel
choices of Travelocity(R) with the most proven online corporate travel
technology, already used by more than half of the Fortune 200. For
more information, companies can visit

About Travelocity

Travelocity’s industry-leading technology and straight-talking,
honest information help travelers take more rewarding and affordable
trips. With 44 million registered users and booking nearly $4 billion
of travel in 2003, Travelocity negotiates thousands of low-priced
deals with the world’s most reputable travel providers – top airlines,
hotels, car rental companies, cruise lines, and other destination
attractions and services. Additionally, Travelocity offers
deeply-discounted rates for weekend getaways and dynamic packages
through its Last Minute Deals and TotalTrip(SM) shopping engines, and
provides customer service support over the phone 24 hours a day. Based
in Southlake, Texas, Travelocity also operates Travelocity Business
for corporate customers, powers international travel Web sites in
eight languages, and has been recognized for its consumer advocacy and
global leadership in online travel. More information about Travelocity
is available at Travelocity is owned by Sabre
Holdings Corporation (NYSE:TSG), a world leader in travel commerce.
More information about Sabre Holdings is available at

             Mary Kate Smither, 972-488-4790
             Chintan Talati, 972-488-4790

    SOURCE: Travelocity Business