Topaz Study: Sabre finds lowest fares saving an average of 10 percent per ticket

Fifth year that Sabre trumps competition in low fare search capabilities

A recent study conducted by independent research group Topaz International has once again proven that Sabre is the industry leader in finding the lowest available airfares globally, compared to its three GDS rivals.

Recognized as the travel industry’s leading provider of airfare analysis and benchmarking data, Topaz International conducted sample airfare searches for the top 350 origin and destination markets across North America, Asia Pacific, Europe, Middle East and Africa, and Latin America regions. The study incorporated both regional and international city pairs across each of the global regions.

The results were compelling – against all other GDSs, Sabre found the lowest available fare four times more often and provided global average savings of 10 percent per ticket or an average of $91 per ticket.

These results show that agencies and corporations who use Sabre can find the lowest available fares more often and achieve significant overall savings – for example, corporations with an annual air spend of $1 million could potentially save an average of $100,000 by using the Sabre GDS versus a competing system.

“These results validate the significant investments we have and continue to make in our air shopping and pricing systems, which sit at the heart of the differentiating capabilities we provide to both our corporate and leisure customers,” said Greg Webb, chief marketing officer for Sabre Travel Network.

“A key part of any travel agency’s expertise is being able to find and offer the best travel options at the best value for any traveler’s journey. This study confirms that Sabre customers can be confident they are offering their clients the best fares available – whether it’s over the phone or in person; through GetThere, our online corporate travel procurement system; or through the agency’s Sabre-powered website.”

“Now more than ever, travelers demand the best value for their travel spend, and this study reinforces that at Sabre we’re making the right investments to enable our customers to deliver this kind of value,” said Webb.

For more information on the Topaz Study, please visit Sabre Travel Network’s newly redesigned website, launched this month at:

Using the enhanced website, visitors can discover how Sabre’s range of solutions meets business objectives. New features include rich media demonstrations of Sabre solutions in action and customisable wizards which tailor solutions based on needs. The new website will be available in eight languages including Arabic, English, French, German, Italian, Portuguese and Spanish, with Russian available at the end of this year.

Note to editors:

The global Topaz study was conducted at the end of 2008 using the top 350 origin and destination markets across North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

The study used the following low fare search tools from each GDS: Sabre – Bargain Finder Plus
Amadeus – Value Pricer
Galileo by Travelport – Galileo Optimal Shopper
Worldspan by Travelport – Power Shopper

About Sabre Travel Network

Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations.

Key brands of Sabre Travel Network include the GetThere online corporate travel booking tool and the TRAMS mid- and back-office solution and marketing service for travel agencies.

Sabre Travel Network works closely with sister company Sabre Airline Solutions, the world’s largest provider of products to help airlines market themselves, sell their products, serve their customers and operate more effectively, from planning to execution. The combined portfolio of marketing, sales, distribution, operational and decision-support technology is unique, and of huge value to airlines all over the world.

Sabre Holdings connects people with the world’s greatest travel possibilities.