Three market trends not to miss at ATM this year: online travel, digitalization, and personalization

Dubai, United Arab Emirates – Apr 12, 2017 – Sabre Corporation, the leading technology provider to the travel and tourism industry, is exhibiting at the Arabian Travel Market (ATM 2017), from 24-27 April, 2017 at stand # TT1550. Sabre will be demonstrating its latest technology, the new Sabre Red Workspace, a modern platform built around its core GDS infrastructure to provide more services and faster value to customers.  The system is considered to be the next-generation travel agency platform, with new decision support tools, predictive data insights and merchandising capabilities that bring agents and suppliers together to create personalized experiences for travellers. It is developed to help customers meet the new, more empowered traveller who increasingly wants personalization, choice and the ability to unbundle every component of a ticket and dynamically re-bundle it to match their needs. Executive speakers from Sabre and guest customers will also participate in the seminar programme. They will discuss industry challenges and latest technology trends in the travel and hospitality sector, including online travel, personalization, emerging technology, retailing and digitalization. See below for Sabre’s full agenda: Sabre panel discussion -Blurring lines in online and offline travel Tuesday, 25^th April, 2017 12:50-13:50 – Technology Theatre The shift to online and mobile booking channels continues worldwide, shaped in individual markets by a variety of factors such as technology infrastructure, credit card and smartphone adoption, macroeconomic circumstances and demographic conditions. However, despite the growth in online travel, today‘s connected travellers do not limit themselves to either online or offline – they rather seek out benefits from both worlds. Lead by Antonella Vecchio, vice president of online and Western Europe, Sabre, a panel discussion will bring together mature online travel agencies (OTA’s) from Europe and the Middle East, and Sabre’s global distribution system (GDS), to explore the evolving world of travel, both online and offline. Speakers:

• Dean Bibb, Interim SVP, Sabre Travel Network, EMEA
• Antonella Vecchio, VP Online and Western Europe, Sabre
• Raymond Vrijenhoek, CEO, Otravo Travel
• Bader Al Bader, CEO, Rehlat Travel

The Most Common Pitfalls of Hotel Websites Wednesday, 26^th April, 2017 -15:15-15:45 – Showcase Theatre Join the vice president of digital experience at Sabre Hospitality Solutions, Robert Dawson, to learn why many hotel websites fail to drive traffic and conversations with customers and what drives success in direct bookings. If your hotel website is not performing the way you think it should, don’t miss this deep dive into the digital arena and take away key learnings from some of the top digital experts in the hospitality industry. Power up with Sabre Tuesday and Wednesday 14:00-15:00 Sabre experts will provide demonstrations of the new Sabre Red Workspace every day during ATM.   Customers will be offered special “power up” sessions to catch up with Sabre experts and leaders from different business units, and to talk about how technology can help them meet their business goals. “Travellers are willing to pay extra for a service that is customized to meet their individual needs,” said Daniel Naoumovitch, Sabre Travel Network, Middle East. “The travel industry in the Middle East is unique and has its own specifications that should be considered when designing travel solutions. The Middle Eastern traveller is a high adopter of the latest personal technologies; they therefore expect travel providers to be using the latest technology themselves.  At ATM this year, we’ll be revealing some of these latest traveller trends and behaviours in order to help our customers deliver a personalized service, generate more revenue and create loyal customers.” ATM brings together leaders from the global travel and tourism industry.  This year, the show expects more than 23,500 visitors and 2,700 exhibitors from technology companies, travel agencies, airlines, hotels, tourism authorities, and many other suppliers from the travel industry. Don’t miss learning about the latest technology in travel. See you in Dubai at ATM 2017 at Sabre stand # TT1550! ### About Sabre Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. Media Contact Fatin Said Fatin.Said.ctr@sabre.com