TAM signs full content distribution agreement with Sabre

Agencies and corporations connected to Sabre in Brazil will have access to TAM’s full content, earning more options for ticketing



Sâo Paulo, Brazil, Jan. 14 2009 – TAM, the leading Brazilian airline, has signed a long-term, full content agreement with Sabre Travel Network to extend the airline’s reach through the Sabre Global Distribution System (GDS).  Under the agreement Sabre will be able to provide all TAM published fares and inventory to Sabre Connected agencies and corporations globally, including those in Brazil, through the efficiency of the Sabre GDS. 


“This agreement is another example of Sabre’s strong commitment to the Brazilian marketplace, providing solutions that enable our agency and corporate customers to optimize their business performance,” said Luiz Ambar, vice president, International, Sabre Travel Network


TAM looks forward to the benefits of distributing and merchandising their full content through Sabre’s extensive customer network in Brazil. “We are pleased to reach this important agreement, as we know Sabre will provide travel agents and corporations with efficient access to our content and help us extend our distribution reach,” said Paulo Castello Branco, vice president Commercial & Planning of TAM.


“Our expectation is to have TAM’s full content for point of sale Brazil available through the Sabre GDS early in the second quarter of 2010,” said Castello Branco.  “We believe our customers are the ultimate winners when they can choose where to shop and purchase TAM tickets.  It is therefore important to TAM that we ensure our distribution partners compete on a level playing field.  Sabre subscribers in Brazil will have access to the exact same TAM content and services as all other GDSs, and even TAM’s own travel agency portal e-TAM.”


“We’re pleased to be able to offer TAM’s full content through the Sabre GDS to our customers in Brazil who participate in Sabre’s Brazil Efficiency Program,” said Sabre’s Ambar.  “We believe Sabre, along with our agency and corporate customers in Brazil, will deliver tremendous value to TAM under this new agreement.”



About Sabre Travel Network


Sabre Travel Network, a Sabre Holdings company, is the world’s leading provider of high-performance solutions for the travel industry.  The Sabre GDS is the foundation for these solutions, providing a ready-

built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 55,000 travel agency locations. With over 20 years of experience and more than 1,400 employees in the region, Sabre is partnered with over 80 percent of the top 100 travel agencies in Latin America. 


Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; E-site marketing, specializing in online business solutions exclusively for the hospitality industry TRAMS, mid- and back-office solutions and marketing services for travel agencies; and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies. Sabre Travel Network also markets TotalTrip which provides pre-paid hotels for the travel agency marketplace.


Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at www.sabre-holdings.com.


About TAM


TAM (www.tamairlines.com) is a leader in the Brazilian domestic market since July 2003, and ended the month of November, 2009 with a market share of 43.9%. The company flies to 42 destinations in Brazil.  With agreements signed with regional airlines, TAM serves 79 different destinations within Brazilian territory. The participation of TAM among Brazilian airlines that operate international flights was of 85.4% in November, 2009. TAM’s international operations encompass direct flights to 18 destinations in the United States, Europe and South America: New York, Miami, and Orlando (USA); Paris (France); London (England); Milan (Italy); Frankfurt (Germany); Madrid (Spain); Buenos Aires  (Argentina); La Paz, Cochabamba and Santa Cruz de la Sierra (Bolivia), Santiago (Chile), Asuncion and Ciudad del Este (Paraguay); Montevideo (Uruguay); Caracas (Venezuela); and Lima (Peru). Moreover, TAM has codeshare agreements that allow passengers to fly to other 72 destinations in the United States, South America and Europe.  TAM is the pioneer in the launching of a frequently flyer program in Brazil, and TAM Fidelity Program has currently 6.4 million associates and has awarded over 9.2 million airline tickets through the redemption of points.


Media Contacts

Sabre Travel Network:

Monica Alves



MVL Comunicação
Assessoria de Imprensa TAM
Tel.: (11) 3594-0336 / 0302 / 0304 / 0306 / 0344
Plantão: (11) 9323-3702


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