MCLEAN, Va.–(BUSINESS WIRE)–March 24, 2005–SynXis, a Sabre Holdings (NYSE:TSG) company, has signed an agreement with HotelREZ, a new hotel representation company, to provide comprehensive reservation and rate management solutions for its growing portfolio of hotels across Europe.
HotelREZ, with offices in London and Milan, recently launched its hotel reservation service offering outreach sales, marketing and connectivity solutions, and has already signed more than 100 hotels, including the award-winning Hand Picked Hotels in the United Kingdom, Exclusive Hotels, Fullers, and Folio Hotels. The HotelREZ solutions package is broken down into several core areas: marketing, consultancy, connectivity solutions, demand generation, financial services, Web design, hosting and optimization and other ancillary added value products, such as human resource solutions, centralized procurement and IT infrastructure development.
SynXis will provide HotelREZ with its full range of distribution tools: from its advanced reservation management system, through to electronic marketing and systems integration.
“Our experience in the hotel, marketing and demand generation sector has given us a huge insight into the services that independent and small group hotels really need,” said Mark Lewis, HotelREZ managing director. “Our philosophy is to approach each member hotel with a tailored solution meeting their needs and achieving our core aim of increasing both demand and average yield for each of the hotels, while at the same time reducing the cost of distribution. The SynXis technology is extremely flexible, allowing hotels to really work the system and maximize their revenues through us.”
Brendon Weir, director of sales for SynXis commented, “HotelREZ is rapidly becoming known in the industry as a representation company that really delivers what it promises. SynXis will enable them to deliver on their strategy to back up solutions, including marketing and demand generation, with the best available technology. Our combined offerings will enable HotelREZ properties to maximize the impact of their online presence and stay ahead of the competition. We look forward to working in partnership with HotelREZ as they continue to expand.”
About SynXis(R) Corporation
SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The SynXis Reservation Management System, at the solution’s core, empowers hotel operators to consolidate and manage hotel inventory from all sources — seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 5,600 hotels, bed and breakfasts, resorts, and destinations, including, Harrah’s, Vantis, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.
SynXis’ corporate headquarters is in McLean, Va., with offices in Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at www.synxis.com.
About Sabre Holdings Corporation
Sabre Holdings, an S&P 500 company, is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations and travel suppliers through its companies: Travelocity, Sabre Travel Network, and Sabre Airline Solutions. Headquartered in Southlake, Texas, in the Dallas-Fort Worth Metroplex, the company has approximately 6,800 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings is traded on the New York Stock Exchange under the symbol TSG. More information is available at http://www.sabre-holdings.com.
CONTACT: Sabre Holdings Corporation, Southlake
Nanci Williams, 682-605-2271
nanci.williams@sabre-holdings.com
KEYWORD: VIRGINIA TEXAS ITALY UNITED KINGDOM INTERNATIONAL EUROPE
INDUSTRY KEYWORD: TRAVEL AIRLINES TRANSPORTATION HARDWARE SOFTWARE
PRODUCT MARKETING AGREEMENTS
SOURCE: SynXis
