MCLEAN, Va.–(BUSINESS WIRE)–March 24, 2005–SynXis, a Sabre
Holdings (NYSE:TSG) company, has signed an agreement with HotelREZ, a
new hotel representation company, to provide comprehensive reservation
and rate management solutions for its growing portfolio of hotels
across Europe.
HotelREZ, with offices in London and Milan, recently launched its
hotel reservation service offering outreach sales, marketing and
connectivity solutions, and has already signed more than 100 hotels,
including the award-winning Hand Picked Hotels in the United Kingdom,
Exclusive Hotels, Fullers, and Folio Hotels. The HotelREZ solutions
package is broken down into several core areas: marketing,
consultancy, connectivity solutions, demand generation, financial
services, Web design, hosting and optimization and other ancillary
added value products, such as human resource solutions, centralized
procurement and IT infrastructure development.
SynXis will provide HotelREZ with its full range of distribution
tools: from its advanced reservation management system, through to
electronic marketing and systems integration.
“Our experience in the hotel, marketing and demand generation
sector has given us a huge insight into the services that independent
and small group hotels really need,” said Mark Lewis, HotelREZ
managing director. “Our philosophy is to approach each member hotel
with a tailored solution meeting their needs and achieving our core
aim of increasing both demand and average yield for each of the
hotels, while at the same time reducing the cost of distribution. The
SynXis technology is extremely flexible, allowing hotels to really
work the system and maximize their revenues through us.”
Brendon Weir, director of sales for SynXis commented, “HotelREZ is
rapidly becoming known in the industry as a representation company
that really delivers what it promises. SynXis will enable them to
deliver on their strategy to back up solutions, including marketing
and demand generation, with the best available technology. Our
combined offerings will enable HotelREZ properties to maximize the
impact of their online presence and stay ahead of the competition. We
look forward to working in partnership with HotelREZ as they continue
to expand.”
About SynXis(R) Corporation
SynXis, a Sabre Holdings company, enables hotels to maximize
revenue and reduce costs through innovative, market-driven technology
combined with outstanding customized support. The SynXis Reservation
Management System, at the solution’s core, empowers hotel operators to
consolidate and manage hotel inventory from all sources — seamless
GDS connectivity, popular Internet travel sites, private-label central
reservations systems, and full-service hotel Web sites. It also helps
hotels build revenue by enabling them to independently manage each
distribution channel from one easy-to-use control center. All of these
reservations can connect directly with the PMS. SynXis is the
technology source for more than 5,600 hotels, bed and breakfasts,
resorts, and destinations, including, Harrah’s, Vantis, Interstate
Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.
SynXis’ corporate headquarters is in McLean, Va., with offices in
Denver, Boston and Amsterdam. For more information on SynXis and its
products, please call 703-448-2530, e-mail info@synxis.com, or visit
our Web site at www.synxis.com.
About Sabre Holdings Corporation
Sabre Holdings, an S&P 500 company, is a world leader in travel
commerce, retailing travel products and providing distribution and
technology solutions for the travel industry. Sabre Holdings supports
travelers, travel agents, corporations and travel suppliers through
its companies: Travelocity, Sabre Travel Network, and Sabre Airline
Solutions. Headquartered in Southlake, Texas, in the Dallas-Fort Worth
Metroplex, the company has approximately 6,800 employees in 45
countries. Full year 2004 revenues totaled $2.1 billion. Sabre
Holdings is traded on the New York Stock Exchange under the symbol
TSG. More information is available at http://www.sabre-holdings.com.
CONTACT: Sabre Holdings Corporation, Southlake
Nanci Williams, 682-605-2271
nanci.williams@sabre-holdings.com
KEYWORD: VIRGINIA TEXAS ITALY UNITED KINGDOM INTERNATIONAL EUROPE
INDUSTRY KEYWORD: TRAVEL AIRLINES TRANSPORTATION HARDWARE SOFTWARE
PRODUCT MARKETING AGREEMENTS
SOURCE: SynXis