Dallas, TX June 22 – SynXis, a Sabre Holdings (NYSE:TSG) company, announced today a preferred marketing agreement with E-site Marketing, an award-winning Internet marketing solution provider.
The relationship will give hotel properties using the SynXis RedX™ distribution management system access to e-marketing services such as search engine optimization, website design and development, e-marketing tools and pay-per-click-advertising campaign management. These tools and services will help drive more qualified consumers to their Websites resulting in increased revenue for the hotels. .
“With the distribution landscape shifting, increasing the importance of direct consumer bookings, many of our properties are looking for help marketing their properties on the Web,” said Bill Nicholson, president and general manager, SynXis. “E-site Marketing is already working with many of our customers and has had great success with driving incremental Website-direct business through our booking engines. Our new agreement with E-site Marketing provides a seamless way for all of our hotels to get access to these online marketing programs with proven and demonstrable ROI.” .
In addition to marketing services, E-site Marketing and SynXis will be offering private-labeled and co-branded products that will benefit their customers. RezTrack™, a unique reporting tool that measures the direct return on online marketing investments by detailed conversion tracking of Website reservations, is the first of those products and has already been integrated into RedX. The RezTrack tool is a simple way for hotels to quickly understand their current Website business mix and determine what Internet marketing services they need to take their Website business volumes to the next level. .
“We have been working with SynXis for many years and have found that we share the goal of helping hotels use electronic distribution as a means to promote themselves and optimize their revenue,” said Felix Laboy, president and CEO, E-site Marketing. “We are excited about the partnership and the opportunities it will provide for both our companies and our customers.” .
About SynXis® Corporation
SynXis, a Sabre Holdings company, enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The SynXis Reservation Management System, at the solution’s core, empowers hotel operators to consolidate and manage hotel inventory from all sources — seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 7,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah’s, Vantis, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels.
SynXis’ corporate headquarters is in Dallas, with offices in McLean, VA, Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at www.synxis.com.
About Sabre Holdings Corporation
Sabre Holdings, an S&P 500 company, is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations and travel suppliers through its companies: Travelocity, Sabre Travel Network, and Sabre Airline Solutions. Headquartered in Southlake, Texas, in the Dallas-Fort Worth Metroplex, the company has approximately 6,800 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings is traded on the New York Stock Exchange under the symbol TSG. More information is available at www.sabre-holdings.com. CONTACT: Sabre Holdings Corporation, Nanci Williams, 682-605-2271 nanci.williams@sabre-holdings.com
About E-site Marketing
E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Web sites exclusively for the hospitality industry. The company’s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico, Australia, Africa and the Caribbean. For more information on E-site Marketing and its products and services, please call 301-986-9566 ext. 11, e-mail information@esitemarketing.com.
CONTACT:
Carol Levitt
SynXis
301-960-4428
clevitt@synxis.com
