Agents and airlines will save time and money selling Star Alliance’s Round the World itineraries
LONDON – June 2, 2015 – Sabre Corporation (NASDAQ: SABR), a global technology provider to the travel and tourism industry, has partnered with Star Alliance to offer automated Round the World (RTW) and Circle Trip (CT) airfares through the Sabre GDS.
Earlier this year, Sabre announced its partnership with the Airline Tariff Publishing Company (ATPCO) to create a new industry standard for purchasing RTW and CT fares. The new automated booking technology will help travel agents reduce the cost of selling RTW and CT products, which, in turn, will increase sales of these itineraries for carriers.
This new Sabre technology provides a complete fare price to the agent for the passenger’s entire journey. Previously, when booking multi-destination RTW itineraries for travelers, agents had to manually construct the fare after calculating the mileage and checking the fare conditions of a passenger’s journey. Agencies will also benefit from reduced Agency Debit Memo costs (ADMs), sent by airlines when there is a discrepancy between the fare sold to the customer by the agency and the airline’s published price.
Harald Eisenaecher, senior vice president of EMEA for Sabre, said: “We are pleased that together with Star Alliance we can now offer a simpler way of booking and pricing RTW fares. We were keen to respond to industry demand to automate this process, and were proud to be the first GDS to introduce a new industry framework earlier in the year. Since then, we’ve had a hugely positive response to this new technology from our travel agent clients. This agreement further proves the industry’s need for the automation of these types of complex itineraries. We expect this to drive more bookings from agents of RTW fares.”
Horst Findeisen, vice president, commercial and business development at Star Alliance, said: “We are pleased to be working with Sabre to open a further distribution channel through which our Round the World and Circle Fares can be easily booked and automatically priced. Leveraging technology to simplify and accelerate complex processes is a key benefit which an alliance can provide. In this case, we now enable even more travel agents in even more markets to quickly and easily respond to customer wishes for round the world travel, which often can involve highly individualized and complicated routings.”
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About Sabre Corporation
Sabre Corporation is a leading technology provider to the global travel and tourism industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $110 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre operates offices in approximately 60 countries around the world.
Cautionary Note Regarding Forward-Looking Statements
Any statements in this release regarding Sabre that are not historical or current facts are forward-looking statements. Such forward-looking statements convey Sabre’s current expectations or forecasts of future events. Forward-looking statements regarding Sabre involve known and unknown risks, uncertainties and other factors that may cause Sabre’s actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. Certain of these risks and uncertainties are described in the “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” sections of Sabre’s registration statement on Form S-1, the “Risk Factors” and “Forward-Looking Statements” sections of its Quarterly Report on Form 10-Q, and any of Sabre’s other applicable filings with the Securities and Exchange Commission. Unless required by law, Sabre undertakes no obligation to publicly update or revise any forward-looking statements to reflect circumstances or events after the date of this press release.
About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries.